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Social Media Insights Presentation - Fresh Egg UK

by on Sep 27, 2013

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Getting actionable insights from better social media measurement ...

Getting actionable insights from better social media measurement

The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.

David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.

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Social Media Insights Presentation - Fresh Egg UK Social Media Insights Presentation - Fresh Egg UK Presentation Transcript