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Social Stream is the true Second ScreenPresentation Transcript
Fresh Digital Group The Social Stream is the true Second ScreenWe Strategize. We Execute. We Deliver. On All Screens.
Social is the Second ScreenMarketers looking toalign digital andtraditional only need toworry about twoscreens. TV is theobvious first one, butthe second “screen”marketers need toutilize isn’t a tablet or amobile device. It’ssocial advertising. We Strategize. We Execute. We Deliver. On All Screens. 2
TV Goes SocialTV viewing is now a farless passiveexperience, and the rise intablet sales and connectedmobile devices is making itso people are activelydiving into the socialstream ofFacebook, Twitter, andGoogle+ during theirviewing time, sharingopinions with their friendsand followers. We Strategize. We Execute. We Deliver. On All Screens. 3
Brands Can Go SocialWith consumers simultaneously engaged in both social and TV, the socialsecond screen opens the door for brand marketers to reach consumers in away that combines both behaviors.The actual device doesn’t really matter, because consumers use thedevices to connect to their social network or application of choice.There are numerous ways marketers can track consumer viewing behaviorthrough social. Twitter updates are public, and it’s relatively easy formarketers to search out hashtags or their program names while a show isairing. Facebook updates are less open, but marketers can still targetadvertising based on Likes or a friend’s interests. We Strategize. We Execute. We Deliver. On All Screens. 4
Knowing Who’s Talking About WhatReality shows are explodingwith product placement. With adedicated Twitter analysis, thenetwork can easily identifypeople talking about theprogram while it airs and serveads that combine creative forsponsor brands and the show. We Strategize. We Execute. We Deliver. On All Screens. 5
Reaching the Cord CuttersThinking about social asthe second screen alsohelps advertisersovercome the problemsassociated with the rise ofDVR usage and cordcutters. Consumers stillturn to social networks todiscuss the latest episodeof Dexter, even if they’rethree days behind theshow’s original airdate. We Strategize. We Execute. We Deliver. On All Screens. 6
Going Multi-ScreenAdvertisers can noweffectively buy into a true“multi-screen” approachthat hits consumers withrelevant content on bothsocial and TV. The addedbonus is that the socialcomponent has a muchlarger life span. Fans talkabout the programminglong after the programends, which meansadvertisers (or the networkitself) can hit theiraudience again and again. We Strategize. We Execute. We Deliver. On All Screens. 7
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