FreshBeacon Technology


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FreshBeacon Technology

  1. 1. FreshBeacon Technology! Date: 2/4/2014!
  2. 2. 2  
  3. 3. THE FRESH BEACONS! 3  
  4. 4. Introduction! What are Fresh Beacons?! The Fresh Beacon Platform enables deployment of mobile-centric customerengagement systems for delivering highly relevant communications based on end-user context, interests and location, in real time.! 4  
  5. 5. Introduction! Use the Fresh SDK to empower you application, then manage it from the web Communicate Geofence Dashboard Profile Fresh SDK Proximity Web Analytics Privacy Notificatio ns STEP 1 Fences Engagement Profile Rules STEP 2 5  
  6. 6. Geofence! Geo-targeted communications have been shown to work twice as well as untargeted communications p  Uses a combination of GPS, Cellular and WiFi along with our proprietary algorithms to run all-day in the background while only consuming a few percent of battery life! p  Supports radial or polygonal geofences with radii of 50 meters or greater! p  Support both app-wide geofences (all users get the same geofences) and peruser geofences (each user can also have personal geofences)! p  There is no hard limit on how many geofences you can have! 6  
  7. 7. Proximity ! Fresh Beacons work indoors and out where other location technologies often can not! p Uses Bluetooth LE beacons that you place in strategic locations! p Can run all-day in the background while consuming miniscule amount of battery life! p Supports beacon detection from 1 meter up to 50 meters! p Beacons are managed centrally via the Fresh Manager so you can update where you’ve placed them, see their battery life, combine them with other modules, etc.! p Beacons use a secure transmission so that only your app can identify them, no cross-targeting from competitors! p There is no limit to how many beacons you can have! 7  
  8. 8. Notification! We allow you to deliver a message to the right person at the right place at the right time! Notifications can be triggered by a combination of Location (Geofencing or Proximity), Profile and Time! A consumer with a Beacon-enabled App! 1. Sighting The consumer’s Beacon-enabled app on the smartphone detects a trigger or hub.! 2. Relay 3. Resolution 4. Action The sighting is sent to the FDG cloud.! If the developer is permitted to see that trigger, the cloud provides information about the sighting to the developer.! The developer is free to take the action they choose in their app.! 8  
  9. 9. Privacy ! FDG doesn’t collect UUIDs (unique user IDs) and we require transparency to end-users The Fresh Beacon platform was built with Privacy in mind from day one. This is manifested in three ways:! ! p  The user must opt-in to enable Fresh Beacon features! p  In the app, the user must be able to optout and/or delete the collected data on the phone at any time! p  FDG has received TRUSTe certification for how it handles consumer privacy! 9  
  10. 10. Profile ! Inferred Interests can be used for targeting your application’s experiences and/or notifications Personal Places of Interest which consist of the top 20 places your end-user dwells at. These can be used as a starting to point to create personal geofences for each user.! 10  
  11. 11. Management ! Both a web portal and set of APIs that allow you to configure and control all the features of Fresh Beacons Includes analytics & reporting while also offering bulk download of raw data for you to slice & dice as you see fit.! Communicate Fences Dashboard Web Analytics Engagement Profile Rules 11  
  12. 12. Management ! How can Fresh Beacon help your business?! Online Brands ! Retailers and Venues ! Ad networks ! Extend the effectiveness of their mobile strategies by adding real-time context to their offers and services to engage customers in the right way at the right time. ! Enable brands with physical locations to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues.! Drive additional revenue by extending the effectiveness of mobile advertising by adding real-time context and precise location relevance to the ads they serve when consumers are out and about.! •  Build loyalty and preference by making mobile communications relevant and timely! •  Make competitive offers based on current location and interests! •  Refine and improve their offerings via analytics provided by Fresh Beacon platform! •  Send customized communications and make offers based on interest! •  Refine and improve their offerings via analytics provided by Fresh Beacon platform! •  Extend targeting of mobile ads beyond ‘what the customer is doing on mobile device’ to ‘what the customer is doing in the physical world’ matched against the interests found in the customer’s profile! •  Proximity-enable traditional Out-Of-Home advertising to increase ad effectiveness! 12  
  13. 13. For more information, please email us at! 13