• Brand Maat is brand of Moj izziv ltd. company established in 2006. Its headquarters
are in Slovenia, Europe.
• Maat Entertainment presents, creates and extends properties attendance for several
brands in the Eastern European territories and attendance for several brands
worldwide.
• Maat is a licensing agency representing companies around the world who own
intellectual property rights.
• Company works on the field publishing, licensing, brand extension, co-branding and
newspaper promotions.
• To our partners we are offering developed Products for newspaper promotions,
Home Video Rights, Licensing & Merchandising Rights, Publishing Rights, Broadcasting
Rights, Promotional Rights and Interactive Rights.

A complete set of cooking books represents a wide selection of dishes suitable for a
modern gourmet and containing:
• 408 recipes
• 408 authentic photographs
Collection is distinguished by:
• attractive dishes
• very simple and easy to make recipes
• easily accessible ingredients and flavours
• professionally designed colour photos
• photos of finished dishes (not decorative pictures)
• each recipe is completed by a photo

Urban Demšar (Recipes) has started his career as chef at legendary Olga
Markovič, who was Tito’s favourite chef. He’s got many years of experiences behind
him. For years he has cooked for Slovenian protocol and has been taking care of
catering for various events and gatherings on a higher level.
Janez Pukšič (Photography) is a prominent photographer who specialized in food
photography. Due to his refined approach he has received numerous awards and
acknowledgments by expert public.
Together with Žare Kerin (Graphic Design), who is also Slovenia’s most awarded
graphic designer, they have in the last few years received:
• award for the best professional book by Gourmans cookbook World award, for a
Slovenian cuisine,
• award for the best wine guide in the world – Slovenian wines,
• Silver medal, awarded by a Parisian Gourmet voice in Cannes.

• The books were reworded and we are proud of this; we attended the 12th
Gourmand World Cookbook competition which was in Beijing, China where we
presented our creative design for book collection, originally named “Velika kuharska
zbirka”. We set place among finalists and received special reward. Organizer
invited some of the winners, including us, to exhibit book collection on Beijing
“Olympic” Exhibition that was token place form September 2007 to August 2008.
• “THE GOURMAND WORLD COOKBOOK AWARDS” is an international
competition for the best book or book collection on food and wines. There are 48
categories, 34 for books and 14 for wines. The competition is the brainchild of
Edouard Cointreau, who first organised the event eleven years ago, to honour all
those who "cook with words", and give readers the insight into the best cookbooks
published every year. We convinced judges and received special award.
• There is no doubt: collection is high quality, with good receipts and well accept by
readers and buyers.

• For every newspaper promotion/magazine promotion/loyalty program
• Every week new book from this great 12 book Cooking book collection
• For every gourmand: recipes from pasta and rice, potato dishes, vegetable dishes, all
kinds of meat and game, artifices made on grill…to desserts
• For every person: Very simple, fast, delicious and easy to make recipes
• Delicious receipts with professionally designed colour photos of finished dishes
• Additional increasing added value of the newspaper by publishing advertisements of
different food or similar companies in each book

• Pasta
• Barbecue
• Potato
• Meat
• Soups
• Game
• Vegetables
• Fish
• Salads
• Poultry
• Sandwiches
• Desserts

• Titles: 12
(12, 10, 8 or 6 books by customer choice)
• Format: 19,5 x 24,5 cm
• Pages: 12 x 80
• Cover: hardcover or paperback

Maat Entertainment // Moj izziv d.o.o.
Ulica Mirka Vadnova 6, SI-4000 Kranj, Slovenia, EU
phone: +386.590.94.000 // fax: +386.590.94.019
e-mail: matjaz.frelih@maatentertainment.com
web: www.maatentertainment.com