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© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Карьерный рост фрилансера
Kак получить больше клиентов
Building Freelancer Career
How to Get More Clients
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
UPWORK IN NUMBERS
9M $1B 3M 4M
REGISTERED
FREELANCERS
WORTH OF
WORK DONE
ANNUALLY
JOBS POSTED
ANNUALLY
REGISTERED

CLIENTS
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
CLIENTS HIRING ON UPWORK
3
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
GETTING THE JOB IS THE PROCESS
4
MATCH
COLLABORATE
EARN
Search Jobs Submit Proposal
Discuss the Job
with the Client
Review and
Accept Job Offer
Collaborate,
Communicate and
Share Files
Start Work
Submit Work Get Paid
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Get the Basics Right
5
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
WRITE A CRISP, FOCUSED PROFILE
" Focus on your best skill
" Upload a professional
picture
" Introduce yourself and what
you have to offer
" Set your rate
" Take and pass some Upwork
skill tests
" Add your portfolio and
previous work experiences
" Check for errors
6
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
TITLE: FIRST THING FIRST
" First thing clients read
when looking for
freelancers
" Be short and clear
" Let clients know of your
skills
" Indicate what type of jobs
you’re looking for
7
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
LIST YOUR SKILLS
" Focus on most relevant
skills
" Prefer to list only those
skills that you can take a
test in to prove your
competency
8
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
OVERVIEW
" Section to let clients know
about your qualifications
and experiences
" Highlight skills, interests,
assets that make you an
ideal freelancer to clients
" Mention types of jobs
you’re looking for
" Show how your skills can
solve clients’ problems
9
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
SKILL TESTS
" Start with Upwork
readiness test
" Take at least 2 tests
and try to get among
the top 20% or above
" Upwork test scores
can establish
credentials of your
knowledge on a
subject matter
10
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
FIND THE RIGHT JOBS FOR YOU
" Do I have the right skills
and interest for the job?
" Can I prove that I have
the right skills?
" Do I have time for the
scope of the project?
" Does the job description
look complete and
thoughtfully written?
" Is the offered rate
acceptable?
" Vet client!
11
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
VET YOUR CLIENT
12
→ Payment verified
→ Hires & hiring ratio
→ Past spend
Detailed job description
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
TWO TYPES OF JOBS
13
Fixed-Price
" Generally short-term
projects paid upon
completion
" Terms agreed to before
work begins
" Covered by Upwork Fixed-
Price Protection
Hourly
" Often preferred by freelancers
" All time logged through the
Team App
" Covered by Upwork Hourly
Protection
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
7 STEPS TO AN EXCELLENT
COVER LETTER
" Use professional and friendly tone
" Relate back to the job post, demonstrate you’ve read the description
" Respond to questions, follow directions
" Ask clarifying questions
" Reread, edit and consider
" Don’t copy+paste!
14
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
PREPARE FOR THE INTERVIEW
" Be flexible with time zones and
communication preferences
" Make sure to understand the
job requirements
" Double-check your equipment
" Be professional and honest –
don’t mislead the client
" Ask for details about the job
" Ask if there is a deadline for
hiring and thank them for the
interview
15
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
PRICING AND NEGOTIATING
Pricing
○ Research your market
○ Consider the client’s point of view
○ Factor in time, complexity, effort
Negotiating
○ Maintain a professional tone
○ Be willing to withdraw if you can’t get an agreement – early
conflicts can be a red flag
○ Working outside of Upwork eliminates all your protections – and
it’s against the rules
16
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
MAKING IT WORK
" Create a workspace with minimal distractions
" Set regular work hours so that clients know when you are available
" Set up a kick-off meeting with your client
" Communicate regularly
" Keep the Upwork Team App on
17
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Keys to success
18
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
4 TIPS AND TRICKS
" Be your own boss and take responsibility for delivering excellent work
on time
" Set expectations and give your client regular progress updates
" Resolve issues quickly
" Use a project management tool
19
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
COMMUNICATION IS KEY
" Agree on work hours,
deadlines and delivery mode
" Establish regular check-in
meetings
" Ask when you’re unsure of
something
" Inform your client immediately
when something goes wrong
or is delayed
" Plan for your off-time
20
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
DOS AND DON’TS OF WRITTEN
COMMUNICATION
21
Don’ts
" Don’t use all caps
" No emoticons
" No slang or text shortcuts
Dos
" Be professional and
polite
" Be careful with jokes
" Be concise
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
PROTECTING YOURSELF
22
" If client asks to pay outside of Upwork, report it to our customer
support team
" Avoid any client who requests free work
" Never pay to get a job!
" If a job looks suspicious, report it to our customer support team
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
GET REWARDED FOR GREAT
PERFORMANCE
23
" Send thank-you message to client and let them know you’re
available for more work
" Ask the client to close the contract and provide honest feedback
" Get approval to display your finished project in your portfolio
" Adjust your hourly rate if necessary
" Add any new skills you’ve acquired to your profile
" Move on to the next job!
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
7 HABITS OF SUCCESSFUL FREELANCERS
" Communicate early, communicate often.
" When in doubt, ask.
" Set clear expectations.
" Respond quickly.
" Hit deadlines
" Be a pleasure to work with.
" Under-promise, over-deliver.
24
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
How to Stand Out
25
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
26
" Adhere to Upwork ToS
" 100% completed profile
" Up-to-date availability status
" Bid on relevant projects regularly
" Deliver great results
" Complete projects on time
Rising Talent badge on Upwork profile
Inclusion in premium talent pool
One-time bonus of 30 free Connects
Priority chat and ticket support
1
2
3
4
5
Personalized recommendations to
strengthen your profile
Eligibility: 

Selected freelancers or non-exclusive agency members without a Job Success Score.
BECOME A RISING TALENT (BETA)
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
27
" Job Success score of 90%+
" $1,000 earnings in the past year
" 100% completed profile
" Up-to-date availability status
" No recent account holds
" 30 days work history on Upwork
Top Rated badge on Upwork profile
Exclusive job invitations from in-house
recruiters
Personalized recommendations to
strengthen your profile
Priority phone, chat, and email support
1
2
3
4
Coming soon:
" Top Rated Program for agencies
" Recognition for high earners
BECOME A TOP RATED FREELANCER
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
BECOME A PRO MOBILE DEVELOPER
28
We’ll find you the most rewarding iOS and Android programming positions
with the best clients on our platform.
How to join:
1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/mobile-
developers
2. Take a technical mobile programming assessment + interview
3. We will invite you to apply to the best jobs on Upwork
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
BECOME A CUSTOMER SERVICE PRO
29
We’ll find you the most rewarding customer service positions with the best
clients on our platform.
How to join:
1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/
customer-service
2. Take assessment tests and complete an interview
3. We will invite you to apply to the best jobs on Upwork
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
BECOME A PRO WEB DESIGNER
30
We’ll find you the most rewarding web design projects with the best clients
on our platform.
How to join:
1. Take the webflow video course
2. Polish your Upwork profile and apply to Pro at: http://upwork.webflow.io
3. Get priority access to jobs curated specifically for you
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
LEARN MORE
https://www.upwork.com/hiring/category/for-freelancers/
31
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Thanks
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Appendix:

Skill Focused 

Add-on Slides
33
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
ADMIN SUPPORT
34
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top 

Admin Support

Skills
35
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Most In-Demand Positions
Personal/Virtual Assistant
Customer Service
Representative
Web Researcher
Phone handling Phone support Internet research
Email handling Email support Data entry
Calendaring/Scheduling Live Chat Excel & Google docs
Excel & Google docs Zendesk English
Salesforce administration
CMS
Social Media Marketing
36
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills

(+$10/hour)
Mid-Range Skills

($7 to $10/hour)
Lower-Tier Skills

(Under $7/hour)
Technical Support Customer support Telephone Skills
Salesforce Administration Customer Service Appointment Setting
Help Desk Administrative Support Chat Support
Medical Billing & Coding General Office Skills BPO Call Center
Research Phone Support Internet Research
Transcription Calendar Management Zendesk
Email Technical Support
37
Customer service positions are in increasingly high demand. Demand for platform skills such as Zendesk,
Salesforce Administration and CMS/marketing automation software is high. Hourly rates for Salesforce
Administrators exceed $24/hr USD.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
38
Customer Service Technical Support Personal/Virtual Assistant
Customer Service Technical Support Salesforce Administration
Customer Support Help Desk Medical Billing & Coding
Live Chat Support Zendesk Transcription
Email Support French
Phone Support German
Zendesk Excel
Customer service represents the largest opportunity for freelance admins.
Demand is greater than supply, average wages are higher than general admin wages, and most clients are
hiring for long-term positions - more than 6 months.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Learning Resources
39
Online Offline
Local colleges and universities
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top

Admin Support

Recruiting Positions
40
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Virtual Assistant
41
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Transcriptionist
42
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web Researcher/Data Entry
43
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Technical Support
44
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Zendesk Consultant
45
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Recruiter
46
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
DESIGN & CREATIVE
47
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top 

Design

Skills
48
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Most In-Demand Positions
Graphic Design Web & Mobile Design Product Design & Media
Graphic Design Web Design 3D Modeling
Adobe Photoshop Bootstrap Animation
Adobe Illustrator User Interface (UI) Design Video Editing
Logo Design PSD to HTML Voice Acting
Illustration User Experience (UX)
Design
Video Production
49
Source: Upwork + Elance data, Q4 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills 

(>$20/hour)
Mid-Range Skills
($17 to $20/hour)
Lower-Tier Skills
(Under $17/hour)
Wireframing eLearning Bootstrap
Voice Acting Photography Adobe After Effects
UX Design Infographics Adobe Flash
Mobile UI Design Presentations Animation
Microsoft Sharepoint 3D Modeling 3D Design
Instructional Design Cartooning Game Design
UI Design Responsive Web Design 2D Animation
3D Rendering
50
Source: Upwork + Elance data, Q4 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
51
Web & Mobile Video & Animation 3D Design
UX Design Animation 3D Design
UI Design Video Production 3D Modeling
Microsoft Sharepoint Video Editing
Web Design
Many web & mobile design skills are under-supplied and earn the most with high hourly rates and high project
values.
Video, animation and 3D design skills also need more qualified freelance designers to meet existing demand.
Source: Upwork data, December 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Online Offline
Learning Resources
52
Local schools for Design & Arts
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top

Design

Recruiting Positions
53
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: User Experience Designer
54
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: User Experience Designer
55
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: User Interface Designer
56
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: User Interface Designer
57
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web Designer
58
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: Web Designer
59
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Graphic Designer
60
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: Graphic Designer
61
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: 3D Modeler / CAD Designer
62
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: 3D Modeler / CAD Designer
63
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Illustrator
64
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: Illustrator
65
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Animator / Motion Graphic Artist
66
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Animator / Motion Graphic Artist
67
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Video Producer / Editor
68
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Portfolio: Video Producer / Editor
69
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
WEB, MOBILE & 

SOFTWARE
DEVELOPMENT
70
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top 

IT

Skills
71
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Most In-Demand Positions
Front-End Web Dev Mobile Programming Back-End Web Dev
Javascript iOS development Ruby on Rails
Angular Android SDK / dev Python
CSS Objective-C / Swift PHP
HTML5 Java / Core Java Node
MySQL
72
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills 

(+$24/hour)
Mid-Range Skills
($17 to $24 /hour)
Lower-Tier Skills
(Under $17/hour)
Ruby on Rail Javascript PHP
Git jQuery HTML
Python SQL Wordpress
Ruby Java SEO
Node.js ASP.NET CSS
AWS Bootstrap Drupal
Mongo.DB Magento General Web Design
General Web Dev
73
Top-earning skills are specialized around platforms that are new and in high demand. Wages for
general CMS customization / editing have dropped as supply in these areas has increased in the
past 5 years.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
74
iOS Dev Android Dev Other
iOS Development Android SDK MySQL
Swift Java jQuery
Objective C ASP.NET
Ruby on Rails
C#
Python
Java
Mobile development represents the largest opportunity for freelance programmers. Demand is greater
than supply, average wages are higher than general IT wages, and average spend per job is 3X of
average job on marketplace.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Online Offline
Learning Resources
75
Local IT Schools
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top

IT

Recruiting Positions
76
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Front-End Developer
77
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Mobile App Developer
78
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Web UI/UX Designer
79
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Back-End Developer
80
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: .NET & Desktop Dev
81
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Data Scientist & Dev
82
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
WRITING
83
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top 

Writing

Skills
84
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Most In-Demand Positions
Web & Marketing Writing Specialized Writing Editing & Proofreading
Content Writing Creative Writing Editing
Article Writing Technical Writing Proofreading
Blog Writing Ghostwriting Copy Editing
Copywriting Academic Writing
Web Content Management Journalism Writing
Screenwriting
85
Source: Upwork + Elance data, Q4 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skill Areas by Income Tier
High-Range Skills 

(+$20/hour)
Mid-Range Skills
($13 to $17 /hour)
Lower-Tier Skills
(Under $13/hour)
Screenwriting Copy Editing Content Writing
Ghostwriting Copywriting Proofreading
Academic Writing Writing Web Content Management
Business Writing Journalism Writing Article Writing
Technical Writing Blog Writing
Editing Microsoft Word
Creative Writing
86
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
87
Web & Marketing Writing Specialized Writing
Copywriting Screenwriting
Business Writing Creative Writing
Content Writing Ghostwriting
Article Writing Academic Writing
Journalism Writing
Many of the writing areas that are under-supplied are also the highest-paying, such as Screenwriting,
Ghostwriting, Academic Writing and Business Writing.
Source: Upwork data, November 2014
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Online Offline
Learning Resources
88
Local colleges and universities
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Top

Writing

Recruiting Positions
89
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Translator
90Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Copywriter
91
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Content Writer
92
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Copy Editor / Proofreader
93
Click to view profile
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Technical Writer
94
Click to view profile
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Relevant Profile: Ghostwriter
95
Click to view profile

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Карьерный рост фрилансера: Kак получить больше клиентов - Building freelancer career: How to get more clients

  • 1. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Карьерный рост фрилансера Kак получить больше клиентов Building Freelancer Career How to Get More Clients
  • 2. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. UPWORK IN NUMBERS 9M $1B 3M 4M REGISTERED FREELANCERS WORTH OF WORK DONE ANNUALLY JOBS POSTED ANNUALLY REGISTERED
 CLIENTS
  • 3. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. CLIENTS HIRING ON UPWORK 3
  • 4. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. GETTING THE JOB IS THE PROCESS 4 MATCH COLLABORATE EARN Search Jobs Submit Proposal Discuss the Job with the Client Review and Accept Job Offer Collaborate, Communicate and Share Files Start Work Submit Work Get Paid
  • 5. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Get the Basics Right 5
  • 6. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. WRITE A CRISP, FOCUSED PROFILE " Focus on your best skill " Upload a professional picture " Introduce yourself and what you have to offer " Set your rate " Take and pass some Upwork skill tests " Add your portfolio and previous work experiences " Check for errors 6
  • 7. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. TITLE: FIRST THING FIRST " First thing clients read when looking for freelancers " Be short and clear " Let clients know of your skills " Indicate what type of jobs you’re looking for 7
  • 8. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. LIST YOUR SKILLS " Focus on most relevant skills " Prefer to list only those skills that you can take a test in to prove your competency 8
  • 9. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. OVERVIEW " Section to let clients know about your qualifications and experiences " Highlight skills, interests, assets that make you an ideal freelancer to clients " Mention types of jobs you’re looking for " Show how your skills can solve clients’ problems 9
  • 10. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. SKILL TESTS " Start with Upwork readiness test " Take at least 2 tests and try to get among the top 20% or above " Upwork test scores can establish credentials of your knowledge on a subject matter 10
  • 11. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. FIND THE RIGHT JOBS FOR YOU " Do I have the right skills and interest for the job? " Can I prove that I have the right skills? " Do I have time for the scope of the project? " Does the job description look complete and thoughtfully written? " Is the offered rate acceptable? " Vet client! 11
  • 12. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. VET YOUR CLIENT 12 → Payment verified → Hires & hiring ratio → Past spend Detailed job description
  • 13. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. TWO TYPES OF JOBS 13 Fixed-Price " Generally short-term projects paid upon completion " Terms agreed to before work begins " Covered by Upwork Fixed- Price Protection Hourly " Often preferred by freelancers " All time logged through the Team App " Covered by Upwork Hourly Protection
  • 14. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 7 STEPS TO AN EXCELLENT COVER LETTER " Use professional and friendly tone " Relate back to the job post, demonstrate you’ve read the description " Respond to questions, follow directions " Ask clarifying questions " Reread, edit and consider " Don’t copy+paste! 14
  • 15. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. PREPARE FOR THE INTERVIEW " Be flexible with time zones and communication preferences " Make sure to understand the job requirements " Double-check your equipment " Be professional and honest – don’t mislead the client " Ask for details about the job " Ask if there is a deadline for hiring and thank them for the interview 15
  • 16. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. PRICING AND NEGOTIATING Pricing ○ Research your market ○ Consider the client’s point of view ○ Factor in time, complexity, effort Negotiating ○ Maintain a professional tone ○ Be willing to withdraw if you can’t get an agreement – early conflicts can be a red flag ○ Working outside of Upwork eliminates all your protections – and it’s against the rules 16
  • 17. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. MAKING IT WORK " Create a workspace with minimal distractions " Set regular work hours so that clients know when you are available " Set up a kick-off meeting with your client " Communicate regularly " Keep the Upwork Team App on 17
  • 18. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Keys to success 18
  • 19. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 4 TIPS AND TRICKS " Be your own boss and take responsibility for delivering excellent work on time " Set expectations and give your client regular progress updates " Resolve issues quickly " Use a project management tool 19
  • 20. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. COMMUNICATION IS KEY " Agree on work hours, deadlines and delivery mode " Establish regular check-in meetings " Ask when you’re unsure of something " Inform your client immediately when something goes wrong or is delayed " Plan for your off-time 20
  • 21. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. DOS AND DON’TS OF WRITTEN COMMUNICATION 21 Don’ts " Don’t use all caps " No emoticons " No slang or text shortcuts Dos " Be professional and polite " Be careful with jokes " Be concise
  • 22. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. PROTECTING YOURSELF 22 " If client asks to pay outside of Upwork, report it to our customer support team " Avoid any client who requests free work " Never pay to get a job! " If a job looks suspicious, report it to our customer support team
  • 23. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. GET REWARDED FOR GREAT PERFORMANCE 23 " Send thank-you message to client and let them know you’re available for more work " Ask the client to close the contract and provide honest feedback " Get approval to display your finished project in your portfolio " Adjust your hourly rate if necessary " Add any new skills you’ve acquired to your profile " Move on to the next job!
  • 24. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 7 HABITS OF SUCCESSFUL FREELANCERS " Communicate early, communicate often. " When in doubt, ask. " Set clear expectations. " Respond quickly. " Hit deadlines " Be a pleasure to work with. " Under-promise, over-deliver. 24
  • 25. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. How to Stand Out 25
  • 26. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 26 " Adhere to Upwork ToS " 100% completed profile " Up-to-date availability status " Bid on relevant projects regularly " Deliver great results " Complete projects on time Rising Talent badge on Upwork profile Inclusion in premium talent pool One-time bonus of 30 free Connects Priority chat and ticket support 1 2 3 4 5 Personalized recommendations to strengthen your profile Eligibility: 
 Selected freelancers or non-exclusive agency members without a Job Success Score. BECOME A RISING TALENT (BETA)
  • 27. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 27 " Job Success score of 90%+ " $1,000 earnings in the past year " 100% completed profile " Up-to-date availability status " No recent account holds " 30 days work history on Upwork Top Rated badge on Upwork profile Exclusive job invitations from in-house recruiters Personalized recommendations to strengthen your profile Priority phone, chat, and email support 1 2 3 4 Coming soon: " Top Rated Program for agencies " Recognition for high earners BECOME A TOP RATED FREELANCER
  • 28. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. BECOME A PRO MOBILE DEVELOPER 28 We’ll find you the most rewarding iOS and Android programming positions with the best clients on our platform. How to join: 1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/mobile- developers 2. Take a technical mobile programming assessment + interview 3. We will invite you to apply to the best jobs on Upwork
  • 29. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. BECOME A CUSTOMER SERVICE PRO 29 We’ll find you the most rewarding customer service positions with the best clients on our platform. How to join: 1. Polish your Upwork profile and apply to Pro at: pro.upwork.com/ customer-service 2. Take assessment tests and complete an interview 3. We will invite you to apply to the best jobs on Upwork
  • 30. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. BECOME A PRO WEB DESIGNER 30 We’ll find you the most rewarding web design projects with the best clients on our platform. How to join: 1. Take the webflow video course 2. Polish your Upwork profile and apply to Pro at: http://upwork.webflow.io 3. Get priority access to jobs curated specifically for you
  • 31. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. LEARN MORE https://www.upwork.com/hiring/category/for-freelancers/ 31
  • 32. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Thanks
  • 33. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Appendix:
 Skill Focused 
 Add-on Slides 33
  • 34. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. ADMIN SUPPORT 34
  • 35. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top 
 Admin Support
 Skills 35
  • 36. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Most In-Demand Positions Personal/Virtual Assistant Customer Service Representative Web Researcher Phone handling Phone support Internet research Email handling Email support Data entry Calendaring/Scheduling Live Chat Excel & Google docs Excel & Google docs Zendesk English Salesforce administration CMS Social Media Marketing 36 Source: Upwork data, November 2014
  • 37. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skill Areas by Income Tier High-Range Skills
 (+$10/hour) Mid-Range Skills
 ($7 to $10/hour) Lower-Tier Skills
 (Under $7/hour) Technical Support Customer support Telephone Skills Salesforce Administration Customer Service Appointment Setting Help Desk Administrative Support Chat Support Medical Billing & Coding General Office Skills BPO Call Center Research Phone Support Internet Research Transcription Calendar Management Zendesk Email Technical Support 37 Customer service positions are in increasingly high demand. Demand for platform skills such as Zendesk, Salesforce Administration and CMS/marketing automation software is high. Hourly rates for Salesforce Administrators exceed $24/hr USD. Source: Upwork data, November 2014
  • 38. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skills where Demand > Supply 38 Customer Service Technical Support Personal/Virtual Assistant Customer Service Technical Support Salesforce Administration Customer Support Help Desk Medical Billing & Coding Live Chat Support Zendesk Transcription Email Support French Phone Support German Zendesk Excel Customer service represents the largest opportunity for freelance admins. Demand is greater than supply, average wages are higher than general admin wages, and most clients are hiring for long-term positions - more than 6 months. Source: Upwork data, November 2014
  • 39. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Learning Resources 39 Online Offline Local colleges and universities
  • 40. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top
 Admin Support
 Recruiting Positions 40
  • 41. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Virtual Assistant 41 Click to view profile
  • 42. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Transcriptionist 42 Click to view profile
  • 43. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Web Researcher/Data Entry 43 Click to view profile
  • 44. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Technical Support 44 Click to view profile
  • 45. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Zendesk Consultant 45 Click to view profile
  • 46. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Recruiter 46 Click to view profile
  • 47. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. DESIGN & CREATIVE 47
  • 48. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top 
 Design
 Skills 48
  • 49. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Most In-Demand Positions Graphic Design Web & Mobile Design Product Design & Media Graphic Design Web Design 3D Modeling Adobe Photoshop Bootstrap Animation Adobe Illustrator User Interface (UI) Design Video Editing Logo Design PSD to HTML Voice Acting Illustration User Experience (UX) Design Video Production 49 Source: Upwork + Elance data, Q4 2014
  • 50. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skill Areas by Income Tier High-Range Skills 
 (>$20/hour) Mid-Range Skills ($17 to $20/hour) Lower-Tier Skills (Under $17/hour) Wireframing eLearning Bootstrap Voice Acting Photography Adobe After Effects UX Design Infographics Adobe Flash Mobile UI Design Presentations Animation Microsoft Sharepoint 3D Modeling 3D Design Instructional Design Cartooning Game Design UI Design Responsive Web Design 2D Animation 3D Rendering 50 Source: Upwork + Elance data, Q4 2014
  • 51. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skills where Demand > Supply 51 Web & Mobile Video & Animation 3D Design UX Design Animation 3D Design UI Design Video Production 3D Modeling Microsoft Sharepoint Video Editing Web Design Many web & mobile design skills are under-supplied and earn the most with high hourly rates and high project values. Video, animation and 3D design skills also need more qualified freelance designers to meet existing demand. Source: Upwork data, December 2014
  • 52. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Online Offline Learning Resources 52 Local schools for Design & Arts
  • 53. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top
 Design
 Recruiting Positions 53
  • 54. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: User Experience Designer 54 Click to view profile
  • 55. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: User Experience Designer 55
  • 56. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: User Interface Designer 56 Click to view profile
  • 57. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: User Interface Designer 57
  • 58. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Web Designer 58 Click to view profile
  • 59. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: Web Designer 59
  • 60. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Graphic Designer 60 Click to view profile
  • 61. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: Graphic Designer 61
  • 62. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: 3D Modeler / CAD Designer 62 Click to view profile
  • 63. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: 3D Modeler / CAD Designer 63
  • 64. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Illustrator 64 Click to view profile
  • 65. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: Illustrator 65
  • 66. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Animator / Motion Graphic Artist 66 Click to view profile
  • 67. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Animator / Motion Graphic Artist 67
  • 68. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Video Producer / Editor 68 Click to view profile
  • 69. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Portfolio: Video Producer / Editor 69
  • 70. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. WEB, MOBILE & 
 SOFTWARE DEVELOPMENT 70
  • 71. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top 
 IT
 Skills 71
  • 72. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Most In-Demand Positions Front-End Web Dev Mobile Programming Back-End Web Dev Javascript iOS development Ruby on Rails Angular Android SDK / dev Python CSS Objective-C / Swift PHP HTML5 Java / Core Java Node MySQL 72 Source: Upwork data, November 2014
  • 73. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skill Areas by Income Tier High-Range Skills 
 (+$24/hour) Mid-Range Skills ($17 to $24 /hour) Lower-Tier Skills (Under $17/hour) Ruby on Rail Javascript PHP Git jQuery HTML Python SQL Wordpress Ruby Java SEO Node.js ASP.NET CSS AWS Bootstrap Drupal Mongo.DB Magento General Web Design General Web Dev 73 Top-earning skills are specialized around platforms that are new and in high demand. Wages for general CMS customization / editing have dropped as supply in these areas has increased in the past 5 years. Source: Upwork data, November 2014
  • 74. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skills where Demand > Supply 74 iOS Dev Android Dev Other iOS Development Android SDK MySQL Swift Java jQuery Objective C ASP.NET Ruby on Rails C# Python Java Mobile development represents the largest opportunity for freelance programmers. Demand is greater than supply, average wages are higher than general IT wages, and average spend per job is 3X of average job on marketplace. Source: Upwork data, November 2014
  • 75. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Online Offline Learning Resources 75 Local IT Schools
  • 76. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top
 IT
 Recruiting Positions 76
  • 77. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Front-End Developer 77 Click to view profile
  • 78. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Mobile App Developer 78 Click to view profile
  • 79. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Web UI/UX Designer 79 Click to view profile
  • 80. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Back-End Developer 80 Click to view profile
  • 81. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: .NET & Desktop Dev 81 Click to view profile
  • 82. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Data Scientist & Dev 82 Click to view profile
  • 83. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. WRITING 83
  • 84. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top 
 Writing
 Skills 84
  • 85. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Most In-Demand Positions Web & Marketing Writing Specialized Writing Editing & Proofreading Content Writing Creative Writing Editing Article Writing Technical Writing Proofreading Blog Writing Ghostwriting Copy Editing Copywriting Academic Writing Web Content Management Journalism Writing Screenwriting 85 Source: Upwork + Elance data, Q4 2014
  • 86. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skill Areas by Income Tier High-Range Skills 
 (+$20/hour) Mid-Range Skills ($13 to $17 /hour) Lower-Tier Skills (Under $13/hour) Screenwriting Copy Editing Content Writing Ghostwriting Copywriting Proofreading Academic Writing Writing Web Content Management Business Writing Journalism Writing Article Writing Technical Writing Blog Writing Editing Microsoft Word Creative Writing 86 Source: Upwork data, November 2014
  • 87. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skills where Demand > Supply 87 Web & Marketing Writing Specialized Writing Copywriting Screenwriting Business Writing Creative Writing Content Writing Ghostwriting Article Writing Academic Writing Journalism Writing Many of the writing areas that are under-supplied are also the highest-paying, such as Screenwriting, Ghostwriting, Academic Writing and Business Writing. Source: Upwork data, November 2014
  • 88. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Online Offline Learning Resources 88 Local colleges and universities
  • 89. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Top
 Writing
 Recruiting Positions 89
  • 90. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Translator 90Click to view profile
  • 91. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Copywriter 91 Click to view profile
  • 92. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Content Writer 92 Click to view profile
  • 93. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Copy Editor / Proofreader 93 Click to view profile Click to view profile
  • 94. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Technical Writer 94 Click to view profile
  • 95. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Relevant Profile: Ghostwriter 95 Click to view profile