How To Write SEO Press Releases

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How to write SEO press releases that help build quality backlinks to your website and improve your search engine rankings. Provides courtesy www.FreelancePR.com.

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How To Write SEO Press Releases

  1. 1. Releases SEO Press Releases(That Work Even AFTER Google’s Penguin Update!) FreelancePR.com @FreelancePR on Twitter © 2012 FreelancePR.com
  2. 2. EO Press Releases: Post-Pengu 1. Find Your Keywords ©2012 FreelancePR.com • @FreelancePR on Twitter
  3. 3. EO Press Releases: Post-Pengu Use Google’s AdWords Keyword Tool to pick keywords that you want to rank for. Choose keywords with high search volume but medium or low competition. ©2012 FreelancePR.com • @FreelancePR on Twitter
  4. 4. EO Press Releases: Post-Pengu 2. Write Newsworthy Content. ©2012 FreelancePR.com • @FreelancePR on Twitter
  5. 5. EO Press Releases: Post-Pengu Google’s algorithm is getting better at recognizing gibberish and spun content. If your customers will be reading the content, you don’t want it to read as though it were written by third- graders. ©2012 FreelancePR.com • @FreelancePR on Twitter
  6. 6. EO Press Releases: Post-Pengu 3. Write Good Headlines. ©2012 FreelancePR.com • @FreelancePR on Twitter
  7. 7. EO Press Releases: Post-Pengu Include your EXACT keyword phrase in the first 5 words of your headline. For example: “Google Penguin SEO: 5 Top Tips,” NOT “The Top 5 Tips You Need for Google Penguin SEO” ©2012 FreelancePR.com • @FreelancePR on Twitter
  8. 8. EO Press Releases: Post-Pengu 3. Name Your Files for SEO. ©2012 FreelancePR.com • @FreelancePR on Twitter
  9. 9. EO Press Releases: Post-Pengu Include your EXACT keyword phrase in the names of images or other files you upload with your SEO press release: “seo-press-release-expert-kathleen- gee.jpg” NOT “img202B49729-3052.jpg” ©2012 FreelancePR.com • @FreelancePR on Twitter
  10. 10. Releases SEO Press ReleasesIf you find this presentation valuable, please Like Us on Facebook:Facebook.com/FreelancePRDotCom
  11. 11. EO Press Releases: Post-Pengu 5. Pick an SEO Wire Service ©2012 FreelancePR.com • @FreelancePR on Twitter
  12. 12. EO Press Releases: Post-Pengu Be sure the wire service’s press releases are distributed to Google News - Search Google News for “site:wireservicename.com” and look for recent press releases. If there aren’t any, choose a different wire service. ©2012 FreelancePR.com • @FreelancePR on Twitter
  13. 13. EO Press Releases: Post-Pengu 6. ALWAYS Prufread Yur Werk ©2012 FreelancePR.com • @FreelancePR on Twitter
  14. 14. EO Press Releases: Post-Pengu Always proofread your SEO press releases! You could miss out on search traffic if your keywords are misspelled. ©2012 FreelancePR.com • @FreelancePR on Twitter
  15. 15. EO Press Releases: Post-Pengu Just because you’re writing for search engines doesn’t mean that humans won’t read your SEO news release. Typos can leave a bad impression. ©2012 FreelancePR.com • @FreelancePR on Twitter
  16. 16. Releases SEO Press Releases(That Work Even AFTER Google’s Penguin Update!) FreelancePR.com Presented by: @FreelancePR on Twitter Please Like Us on Facebook © 2012 FreelancePR.com

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