Your SlideShare is downloading. ×
Presentatie martien merks
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentatie martien merks

1,352

Published on

Voor Rob Sman

Voor Rob Sman

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,352
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ©© Siemens AG 2012. All Rights Reserved. 2010. Siemens Industry Software. All rights reservedPage 1 Siemens PLM Software Siemens PLM Software
  • 2. Strategy“You’ve  got  to  think  about  big  things  while  you’re  doing  small  things,  so  that  all  the  small  things  go  in  the  right  direction.”  ―  Alvin Toffler ©© Siemens AG 2012. All Rights Reserved. 2010. Siemens Industry Software. All rights reserved Page 2 Siemens PLM Software Siemens PLM Software
  • 3. Vision Becomes RealityMartien MerksSenior Vice PresidentGSS Global Strategy © Siemens AG 2012. All Rights Reserved.
  • 4. Our Goal Get Connected - Stay Connected to our: - Siemens business - PLM Vision/Strategy - Solutions delivering - Customers value © Siemens AG 2012. All Rights Reserved.Page 4 Siemens PLM Software
  • 5. Siemens businessHaving the Strength to LeadIntegrating the expanse of knowledge, expertise and technology across theSiemens organization One Siemens – The Integrated Technology Company © Siemens AG 2012. All Rights Reserved.Page 5 Siemens PLM Software
  • 6. Our PLM VisionUnderstanding the Industry Needs and Trends © Siemens AG 2012. All Rights Reserved.Page 6 Siemens PLM Software
  • 7. Siemens Vision for the Digital Enterprise Integrating the Product and Production Lifecycles © Siemens AG 2012. All Rights Reserved.Page 7 Siemens PLM Software
  • 8. Siemens business PLM Related Research Cross department know-howResearch partners Business partners and cooperation Use Cases From: Working areas:  Siemens PLM Software Mechatronic Design  Corporate Technology PLM / Digital Factory  Other Business UnitsUniversities Product Configurators Imaging & Visualization Topics / customer needs Goal: Leverage global expertise to innovate new products © Siemens AG 2012. All Rights Reserved. Page 8 Siemens PLM Software
  • 9. Siemens businessSynergistic Innovation: Unifying Product and ProductionSiemens Industry SectorIndustry Industry Drive Customer Automation Technologies Services Industrial Automation Systems 1) Large Drives Product Lifecycle Services Metals Technologies Control Components and Systems Engineering Mechanical Drives Value Services Sensors and Communication Motion Control Systems 2) Siemens PLM Software Inside e-Car Siemens Water Technologies Example of Collaboration Industrial Software Inverters 1) PLM-MES Programmable Control Systems CNC Controllers 2) CAM-CNC Industrial Switching Technology Wind Turbine Gear Units © Siemens AG 2012. All Rights Reserved.Page 9 Siemens PLM Software
  • 10. 2011/12… A Year of Continued Success © Siemens AG 2012. All Rights Reserved.Page 10 Siemens PLM Software
  • 11. Siemens business2011/12…  A  Year  of  Continued  Success Our Expanding Market Key Organizing Delivering the Value Position Customer to serve on our of our and Success you better Vision Portfolio Growth © Siemens AG 2012. All Rights Reserved.Page 11 Siemens PLM Software
  • 12. Siemens business2011/12…  A  Year  of  Continued  Success  Outgrew the overall MCAD market  Gained market share in CAx over our primary competitors  Overall leadership in cPDM market  Overall leadership in Digital Manufacturing market  Indirect revenue grew to 27% recognizing the requirement to support small suppliers who need access to PLM technology © Siemens AG 2012. All Rights Reserved.Page 12 Siemens PLM Software
  • 13. Siemens business2011/12…  A  Year  of  Continued  Success  Daimler  BAE Systems Submarine Solutions  Johnson Controls  Boeing “Our  10-year agreement “…we  conducted the Siemens “Siemens’  robust  PLM  and   “…we  needed aofa thorough “Siemens  PLM  Software’s   “The  openness scalable,  Procter & Gamble selection  process…  S software Lifecycle Engineering iemens  of responsive, and dedication …   PLM Software will …help  us reinforces the clear objective partnership, and comprehensive PLM  solution,”  secure to use Daimler AG to PLM Software proved most has helped to use our we contributed us both thean be the improve, the solutions  GM engineeringBoeing.” Systems companies’  success,”  in the to advanced technology best vendor for BAE throughout competitive industry …” partner with..” advantage…”    Space Systems/Loral  Local Motors  L’OREAL  JSC KUZNETSOV  Hi-P (Shanghai) Precision Tooling Co. © Siemens AG 2012. All Rights Reserved.Page 13 Siemens PLM Software
  • 14. Siemens business2011/12…  A  Year  of  Continued  Success  Introduced Active Workspace  Acquired Vistagy  NX 8  Teamcenter 9  Tecnomatix 10  Solid Edge ST5 © Siemens AG 2012. All Rights Reserved.Page 14 Siemens PLM Software
  • 15. Siemens business2011/12…  A  Year  of  Continued  Success  Formalized the creation of an industry organization:  Staffed with senior industry experts  Cross-functional responsibility  Focused on key vertical industry processes  Chartered to deliver solutions around the way each industry worksOrganizing to serveyou better © Siemens AG 2012. All Rights Reserved. Page 15 Siemens PLM Software
  • 16. Siemens business2011/12…  A  Year  of  Continued  Success H O W? G ETOrganizing to serve IN V OLV ED!you better COLL A B ORATE! © Siemens AG 2012. All Rights Reserved.Page 16 Siemens PLM Software
  • 17. Siemens business2011/12…  A  Year  of  Continued  Success  HD-PLM investments delivered in every new product Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 18 Siemens PLM Software
  • 18. Our PLM Vision © Siemens AG 2012. All Rights Reserved.Page 19 Siemens PLM Software
  • 19. Our PLM VisionMapping Industry Needs © Siemens AG 2012. All Rights Reserved.Page 20 Siemens PLM Software
  • 20. Our PLM VisionPrioritizing the Key Industry Trendstext data Big text Evolving product complexitytext Integrated Systems text Computational expansion © Siemens AG 2012. All Rights Reserved.Page 21 Siemens PLM Software
  • 21. Major  Industry  Trend:  “Big  Data”“Big  Data”  Phenomenon A decade of Digital Universe Growth: Storage in Exabytes  Digital data has grown 9x in 5 years  90% of the digital data is unstructured  Multiple types and authors of product data  Relevant data exists in multiple repositories  Role-based viewing, searching & navigation critical 2005 2010 2015 Source: IDC © Siemens AG 2012. All Rights Reserved.Page 22 Siemens PLM Software
  • 22. Our PLM VisionMajor  Industry  Trend:  “Big  Data”Big data technologies describe a new generation of technologies andarchitectures, designed to economically extract value from very large volumesof a wide variety of data, by enabling high-velocity capture, discovery, and/oranalysis. © Siemens AG 2012. All Rights Reserved.Page 23 Siemens PLM Software
  • 23. Our PLM VisionMajor Industry Trend: Evolving Product Complexity © Siemens AG 2012. All Rights Reserved.Page 24 Siemens PLM Software
  • 24. Our PLM Vision Systems Engineering: Empowering Engineers to deal with complexity CUSTOMER VIEWVehicle definition Customer Vehicle requirements Plant, Process ENGINEERING VIEW Mechanical System System System Design ValidationEngineering definition Sub-System Sub-System Sub-system Design Validation Component Component Component Design Validation Implementation © Siemens AG 2012. All Rights Reserved. Page 25 Siemens PLM Software
  • 25. Major Industry Trend: Integrated SystemsIntegrating users and enterprise applications Organizations will need to improve data access, standardization and interoperability. Tight integration of PLM and ERP and business context tools are critical to bring the value of data to decision makers Complexity drivers requires stronger IT foundation to enable visibility to all aspects of product lifecycle, within and outside the enterprise. © Siemens AG 2012. All Rights Reserved.Page 26 Siemens PLM Software
  • 26. Major Industry Trend: Computational Expansion  Your cell phone has more compute power than NASA circa 1969  A Sony PlayStation has the power of a military supercomputer of 1997  Smartphones and tablets represent over 90% of the net-new growth  By 2016, at least 50% of enterprise email users will rely primarily on a browser, tablet or mobile client  PLM expands across the enterprise and beyond Source: IDC © Siemens AG 2012. All Rights Reserved.Page 28 Siemens PLM Software
  • 27. Our PLM VisionFoundational Principles to Achieve the Vision Extract  value  from  “Big  Data” Information must be Manage growing product complexity Intelligently Integrated Integrated systems & computational expansion The architecture must Quickly adopt new technology & evolve with the customer devices Enable extended users across the lifecycle Information must be Bring users and information together in delivered in context an easy/familiar environment © Siemens AG 2012. All Rights Reserved.Page 29 Siemens PLM Software
  • 28. Our PLM Vision Engineering is  a  Decision  Making  Process… Smarter  Decisions…. Better Products The Engineering Process is a decision making process(often iterative) in which the basic sciences, mathematics, and engineeringsciences are applied to convert resources optimally to meet a stated objective.Among the fundamental elements of the design process are the establishment ofobjectives and criteria, synthesis, analysis, construction, testing and evaluation. © Siemens AG 2012. All Rights Reserved. Page 30 Siemens PLM Software
  • 29. Our PLM VisionHD-PLM VisionRevolutionize the Way CompaniesDevelop  and  Manufacture  Products……through  smarter decision-making © Siemens AG 2012. All Rights Reserved.Page 31 Siemens PLM Software
  • 30. Our PLM VisionHD-PLM Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 32 Siemens PLM Software
  • 31. Our PLM VisionHD-PLM Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 33 Siemens PLM Software
  • 32. Our PLM VisionRequirements Driven DevelopmentOpen/Close TimeRequirement:Open/ close time to meetmarket expectationCriteria:Overall cycle - 7.6 sec.Retract target - 6.5 sec.Tilt target - .9 sec. ApertureObstruction Requirement:Requirement: Customer forum - Sun roofDuring closure roof must aperture needs to increasereverse if obstructed Criteria:Criteria: Increase runner to maximumMaximum pressure on size meeting roof crushobstruction not to exceed properties40N © Siemens AG 2012. All Rights Reserved.Page 34 Siemens PLM Software
  • 33. Our PLM VisionIntelligently Integrated InformationManage inter-related information  Multi-CAD  Multi-discipline  Multi-domain  Multi-data sources  Partners and suppliersTo enable  Collaboration  Efficient decision making © Siemens AG 2012. All Rights Reserved.Page 35 Siemens PLM Software
  • 34. Our PLM VisionHD-PLM Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 36 Siemens PLM Software
  • 35. Future-proof ArchitectureKey attributes to support unique business strategiesOpen Scalable Flexible Seamless continuous  Transparent adjustment  Configurable model to upgrade approach: to needs based on support unique business enhance the system but demand strategies don’t  leave  data  behind  Four-tier architecture:  Data model extensibility Standards based support add new technologies through BMIDE: define for enterprise ecosystem as available behavior without coding CENTRAL Client tier App Thin Rich CONTINUOUS UPGRADE APPROACH Container DIVISIONAL web tier Services Transaction Enterprise tier Services DISCONTINUOUS APPROACH Resource tier DBMS FILES SUPPLIER / JOINT VENTURE © Siemens AG 2012. All Rights Reserved.Page 37 Siemens PLM Software
  • 36. Future Proof ArchitectureThe Codex of PLM Openness Objective: Develop a common understanding on openness of IT systems in the context of PLM.  Categories of openness include:  Interoperability ■ Interfaces  Infrastructure ■ Standards  Expandability ■ Architecture Supporting the Codex of PLM Openness is completely consistent with our long-standing open business model © Siemens AG 2012. All Rights Reserved.Page 38 Siemens PLM Software
  • 37. Our PLM VisionHD-PLM Technology Innovations Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 39 Siemens PLM Software
  • 38. Our PLM VisionThe Active Workspace: Decision Support Environment Active Personalized Intuitive Context Aware High Performance Smarter decisions, better products © Siemens AG 2012. All Rights Reserved.Page 41 Siemens PLM Software
  • 39. 2012 Solutions Delivering on the Vision © Siemens AG 2012. All Rights Reserved.Page 42 Siemens PLM Software
  • 40. Solutions deliveringHD-PLM Foundational Pillars Intelligently Integrated Future-proof Architecture HD User Experience Information © Siemens AG 2012. All Rights Reserved.Page 43 Siemens PLM Software
  • 41. Solutions deliveringDelivering on the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved.Page 44 Siemens PLM Software
  • 42. Solutions deliveringDelivering on the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment Systems Engineering Product Design Simulation Reuse Documentation © Siemens AG 2012. All Rights Reserved.Page 45 Siemens PLM Software
  • 43. Solutions deliveringDelivering on the Vision – NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved.Page 46 Siemens PLM Software
  • 44. Solutions deliveringDelivering on the Vision -- NX Intelligently Integrated Future-proof Architecture HD User Experience Information Multi-disciplinary Open, Scalable Usability Integrated solutions for High performance Smart interface with in- complete product standards-based context access to PLM data engineering environment © Siemens AG 2012. All Rights Reserved.Page 47 Siemens PLM Software
  • 45. Solutions deliveringDelivering on the Vision – Teamcenter Intelligently Integrated Future-proof Architecture HD User Experience Information Enterprise Foundation Performance, Quality and Usability Deployment: The backbone for Teamcenter is made for you! Intelligently Integrated The underpinnings of our information architecture © Siemens AG 2012. All Rights Reserved.Page 48 Siemens PLM Software
  • 46. Solutions deliveringTeamcenter Mobility: Collaboration & Reporting © Siemens AG 2012. All Rights Reserved.Page 49 Siemens PLM Software
  • 47. Solutions deliveringDelivering on the Vision -- Tecnomatix Intelligently Integrated Future-proof Architecture HD User Experience Information Integrated tools Standards based Usability integrations Dynamic framework Smart Search Functionality Integrated live 3D work Plant Simulation interface instructions technologies Structured management of alternative studies © Siemens AG 2012. All Rights Reserved.Page 50 Siemens PLM Software
  • 48. Solutions deliveringHD-PLM Foundational Pillars Intelligently Integrated Future-proof Architecture HD User Experience Information Learn  more  about  these  solutions  during  today’s  sessions: © Siemens AG 2012. All Rights Reserved.Page 51 Siemens PLM Software
  • 49. Our Customers Value © Siemens AG 2011. All Rights Reserved.Page 52 Siemens PLM Software
  • 50. Customers valueMETChallenge: Develop products that combine elegance and safety Optimize helmet construction in the early stages of the development cycle Manage intricate surfaces with many complex nodesSolution: NX for the 3D modeling of concept sketches and for complex surface "Before the adoption of NX, our modeling development cycle took 12 to 14Results: months;;  with  NX,  we’ve  reduced   Rapid prototyping of full-scale models our development cycle to 6 to 8 with centesimal accuracy months. Ability to certify production tooling Matteo Tenni feasibility in the virtual domain Product Engineer © Siemens AG 2011. All Rights Reserved. Page 53 Siemens PLM Software
  • 51. Customers valueACCIONA WindpowerChallenge: Promote sustainability while producing energy at a competitive price Consolidate and expand globally Increase productivity in R&D and improve product development process Better manage project documentation Improve workflow control - engineering change management processSolution: NX and Teamcenter Integrated design and management Usability and effectiveness of software “Synchronous  technology solutions, especially flexibility of allows easy modifications of synchronous technology the components, even those Ability to manage complex structures designed by suppliers using Fast deployment time and staff training other CAD systems.” Miguel Núñez © Siemens AG 2011. All Rights Director Engineering Reserved. Page 54 Siemens PLM Software
  • 52. Customers valueAndreani DesignChallenge: Address demanding engineering requirements beyond design Reduce product development cycle time and costs Decrease outsourced processesSolution: NX for all product developmentResults: Expanded services Faster turnaround "When the need emerged to Reduced project costs expand our services from design Less outsourcing to engineering, I found NX to be Greatly improved collaboration with the most natural and efficient partners and customers choice." New orders up: more customers Pierangelo Andreani requesting engineered designs © Siemens AG 2011. All Rights Reserved.Page 55 Siemens PLM Software
  • 53. Customers valueAdams GolfChallenge:• Adapt to dynamic industry• Execute flexible business practices• Comply with golf rules and regulations• Deliver innovative products to market faster than competitorsKeys to success• More  this  afternoon….. © Siemens AG 2011. All Rights Reserved.Page 56 Siemens PLM Software
  • 54. SummaryHaving the Delivering better, moreStrength to Lead powerful systemsUnderstanding the Solutions that speakNeeds & Trends your languageDelivering on a Making complex dataVision for Success easy to work with © Siemens AG 2011. All Rights Reserved.Page 57 Siemens PLM Software
  • 55. Stay connected to our:  Compelling vision  Solutions Delivering on the vision  Ways to serve you better © Siemens AG 2012. All Rights Reserved.Page 58 Siemens PLM Software
  • 56. Thank you. Enjoy the conference! © Siemens AG 2012. All Rights Reserved.

×