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The consumerisation of IT (11 oct 2011)
 

The consumerisation of IT (11 oct 2011)

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    The consumerisation of IT (11 oct 2011) The consumerisation of IT (11 oct 2011) Presentation Transcript

    • The Consumerisation of IT VMUG Meeting, Leeds, 11th October 2011 Dale Vile CEO / Managing Director Freeform Dynamics Ltd www.freeformdynamics.comCopyright 2011 Freeform Dynamics Ltd 1 Copyright 2011 Freeform Dynamics Ltd
    • About Freeform Dynamics Industry analyst firm  Track IT industry developments and offerings  Track the evolution of IT related activity and needs in business  Advise both end user organisations and suppliers Research approach  IT vendor and service provider briefings  Large scale studies - face to face, telephone and online Community research programme  Investigate strategy, business case, architecture, best practice  Vendor patronage model allows free distribution  Media partnerships for both input and outputCopyright 2011 Freeform Dynamics Ltd 2
    • Questions we will address What is consumerisation? To what degree is it happening, and what form is it taking? What’s driving or encouraging activity? What are the perceived benefits and risks, and how well are the latter being handled? How can consumerisation be managed?Copyright 2011 Freeform Dynamics Ltd 3
    • Research input Online survey completed September 2011  1,600 respondents, predominantly IT pros, UK/USA/RoW, all org sizes  Self-selection skew towards those seeing or involved with consumerisation Full findings published in report: The Consumerisation of IT A question of freedom versus control Available for download from www.freeformdynamics.comCopyright 2011 Freeform Dynamics Ltd 4
    • Consumerisation in a nutshell Greater Ease of Unilateral technology acquisition adoption of and service and solutions by usability deployment employees Personal equipment  e.g. home PCs, laptops, tablets, smartphones Internet services  e.g. social media, collaboration, storageCopyright 2011 Freeform Dynamics Ltd 5
    • What is your organisation’s current stance on the use of personal equipment for work purposes? Encouraged Banned 5% 21% About half discourage or Accepted ban use of 28% personal equipment About half encourage, accept or tolerate personal Discouraged kit use 29% No clear stance 17%Copyright 2011 Freeform Dynamics Ltd 6
    • What percentage of your workforce would you estimate isusing personal equipment (of any kind) for work purposestoday? 0% 5% 10% 15% 20% 25% 30% More that 75% of employees 50% to 75% Approx 85% seeing use of 25% to 50% personal equipment 10% to 25% for work Less than 10% Hardly any UnsureCopyright 2011 Freeform Dynamics Ltd 7
    • What percentage of your workforce would you estimate is using personal equipment (of any kind) for work purposes today? Percentage of respondents within category 0% 20% 40% 60% 80% 100% Encouraged Organisation’s Accepted current stance on the use of personal No clear stance equipment for work purposes? Discouraged Banned Discouraging or even banning use of More than three quarters personal kit for work Proportion of A half to three quarters reduces but does not overall workforce A quarter to a half prevent unwanted A tenth to a quarter using personal Less than one in ten behaviour equipment Hardly any UnsureCopyright 2011 Freeform Dynamics Ltd 8
    • Would you highlight any of the following types of employee as being particularly keen on using their own equipment for work? 0% 10% 20% 30% 40% 50% 60% 70% IT staff Senior business managers/execs Creative/Design staff Middle managers within the business Field engineers/ technicians/ professionals Marketing staff Field sales staff Managers and execs Temporary/contract staff are frequently setting the precedent General office workers Field based blue collar workers Factory/shop floor/warehouse workers OtherCopyright 2011 Freeform Dynamics Ltd 9
    • To what degree are the following used across your workforce? ‘Officially’ used ‘Unofficially’ used 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Windows Desktop Mac OS X Other WindowsNotebook Mac OS X Chrome OS Other Windows iPad Tablet Android Blackberry Windows iPhone Smart Android phone Blackberry Symbian Other 5-Extensively 4 3 2Copyright 2011 Freeform Dynamics Ltd 10
    • To what degree are the following used across your workforce? ‘Officially’ deployed/endorsed ‘Unofficially’ used for work 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Instant messaging Web conferencing Social networking Cloud/hosted storage 5-Extensively 4 3 2Copyright 2011 Freeform Dynamics Ltd 11
    • The business technology lag LAG PERIOD Broad adoption Early adoption Broad Initial adoption interest Early adoption Consumer Initial Business activity interest activityCopyright 2011 Freeform Dynamics Ltd 12
    • How would you rate the following benefits (or potential benefits) of allowing employees to use personally acquired equipment and/or personal internet service accounts for work? 0% 20% 40% 60% 80% 100% Increase in employee satisfaction Increase in end user productivity User enthusiasm: Kit better exploited User access to modern/higher spec kit No obvious Reduction in training overhead Faster intro of new ideas/tech to business ‘killer benefit’ Lowering of capital costs HR: Easier to recruit/keep ‘talent’ Reduction in support overhead High benefit Some benefit No benefit Actually a problemCopyright 2011 Freeform Dynamics Ltd 13
    • Variation in perceived productivity benefit by level of workforce mobility Percentage of respondents within category 0% 20% 40% 60% 80% 100% More than three quarters A half to three quarters Proportion of A quarter to a half mobile employees in workforce A tenth to a quarter Less than one in ten Hardly any Case for consumerisation Perceived level of High benefit stronger for mobile productivity Some benefit workers, but still not a ‘slam No benefit benefit dunk’ Actually a problemCopyright 2011 Freeform Dynamics Ltd 14
    • Respondent quotes “The smartphone on the desk in front of your monitor is a common distraction, and it takes discipline to ignore chatter from friends. Yes, the argument is that productivity should be improved in other ways, but in my experience having your head down over the smart phone has yet to improve anyone‟s productivity here”. “Initially the consumerisation of IT seems good for users, but in the end they almost without fail back themselves into a corner and need IT to solve their problem. They tend NOT to think in terms of „systems‟ or wide-scope solutions, rather they only want to solve their personal problem-of-the-moment, and the needs of the organisation are at best secondary”.Copyright 2011 Freeform Dynamics Ltd 15
    • Respondent quotes “Support is hard enough when everyone is on standardised kit, if we had to support a rainbow of devices bought from high street retailers, how on earth would we keep our SLAs”. “What about when you cant do any work today because your hard drive has packed up, you have to take your PC back to the retailer?” “Support contracts need to be considered with personal kit. If someone buys a cheap laptop and it breaks and theyve 2 days + to get it resolved, thats a cost to the business.”Copyright 2011 Freeform Dynamics Ltd 16
    • Do you agree or disagree with the following statements? 0% 20% 40% 60% 80% 100% Users are great at Users often don’t selecting the best know what they technology for their needs don’t know Users can be trusted to Risks arise from use technology safely and ignorance and/or securely carelessness Strongly agree Agree Neutral Disagree Strongly disagreeCopyright 2011 Freeform Dynamics Ltd 17
    • Understanding of customer requirements Agree or disagree? Source: Freeform Dynamics 2010, 482 respondents 0% 20% 40% 60% 80% 100% Apple understands the needs of consumers extremely well Apple understands the needs of business users extremely well Apple understands the needs of IT departments very well Totally agree Agree on balance Neutral/unsure Disagree on balance Totally disagree Consumer focused suppliers often don’t helpCopyright 2011 Freeform Dynamics Ltd 18
    • How much of a concern are the following in relation to the use of personally acquired equipment and services for work purposes? 0% 20% 40% 60% 80% 100% Security Clear need for Data loss policy and process Compliance Ability to support users Support overhead on IT User distraction (plus associated hidden costs) Risk of users reinventing the wheel Equipment fitness for purpose Cost of users reinventing the wheel Loss of productivity Hidden increase in acquisition costs Major concern Some concern No concernCopyright 2011 Freeform Dynamics Ltd 19
    • Presence of essential policy and process 0% 20% 40% 60% 80% 100% Who can connect, under what circumstances Which devices can and cant be used How business data is secured and protected What will and wont be supported by IT How software needs to be licensed Fully in place Partially in place Ad hoc provision Nothing in place Not important Unsure Some are well provisioned, some are wide openCopyright 2011 Freeform Dynamics Ltd 20
    • Policy on who can connect and under what circumstances 0% 20% 40% 60% 80% 100% Actually encouraged Generally accepted Stance on use of personal equipment No clear stance for work purposes Strongly discouraged Totally banned Fully in place Partially in place Level to which Those taking a more policy is in Ad hoc provision Nothing in place passive stance are more place Not important likely to be exposed UnsureCopyright 2011 Freeform Dynamics Ltd 21
    • Presence of recommended policy and process 0% 20% 40% 60% 80% 100% Standards and guidelines relating to the suitability of devices for business use (specs, form factors, operating systems, ability to secure, ability to manage, etc) Policies and guidelines relating to personal data uploaded to the corporate network from a personal device Procedures to deal with end of life of personal devices used for business e.g. data removal, software removal etc A mechanism through which personal devices are vetted by IT before connection to the network Fully in place Partially in place Ad hoc provision Nothing in place Not important UnsureCopyright 2011 Freeform Dynamics Ltd 22
    • Real motivations Adoption of Interest & solutions based desire more on personal want rather than business need Image & Personal The primary status ‘benefit’ driver is human natureCopyright 2011 Freeform Dynamics Ltd 23
    • Presence of end user related policy and process 0% 20% 40% 60% 80% 100% Clear policy and guidelines on the Protecting the consequences of abuse or business neglect against the powerful Processes to human forces educate users on policies in in play place Fully in place Partially in place Ad hoc provision Nothing in place Not important UnsureCopyright 2011 Freeform Dynamics Ltd 24
    • Stacking the odds in your favour with the right technology 0% 20% 40% 60% 80% 100% An access and security infrastructure that can handle unmanaged personal devices, e.g. limiting access to certain apps, data and parts of the network Desktop virtualisation to ease application and service access on non- standard devices Ability to remote-wipe business data from personal devices when an employee leaves or a device is lost Fully in place Partially in place Ad hoc adoption Nothing in place Not important Unsure Infrastructure and tools are importantCopyright 2011 Freeform Dynamics Ltd 25
    • User virtualisation Propagating policies and settings across devices See Freeform Dynamics Smart Guide for more on thisCopyright 2011 Freeform Dynamics Ltd 26
    • Freeform Dynamics Smart Guides Available in hardcopy form from sponsors or in e-book format via the Freeform Dynamics website www.freeformdynamics.comCopyright 2011 Freeform Dynamics Ltd 27
    • Some tips and imperatives to finish • Acceptance as primarily a business issue Senior business • IT can help, but does not have the power to control awareness raising • Ensure governance processes are consumerisation aware • Proactive local involvement in planning/prioritisation Minimisation of ad • Provision of choice, but with appropriate boundaries hoc adoption • Clear policies/discipline around inappropriate behaviour • Monitor usage patterns to spot trends early Identify and deal • Don’t get hung up on transient fads and fashions with user-led trends • Embrace, substitute or block more persistent activity • More of an orchestration approach to IT leadership Facilitate flexibility • Architect systems with hard core and flexible edges via core IT • Virtualise the edge to handle diversity and personal useCopyright 2011 Freeform Dynamics Ltd 28
    • Thank You Questions? Comments?Copyright 2011 Freeform Dynamics Ltd 29
    • The Consumerisation of IT VMUG Meeting, Leeds, 11th October 2011 Dale Vile CEO / Managing Director Freeform Dynamics Ltd www.freeformdynamics.comCopyright 2011 Freeform Dynamics Ltd 30 Copyright 2010 Freeform Dynamics Ltd