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Bcs consumerisation


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BCS Meeting, Leeds, 21st October 2010 …

BCS Meeting, Leeds, 21st October 2010

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  • 1. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd
  • 2. About Freeform Dynamics
    • Industry analyst firm
      • Track IT industry developments and offerings
      • Track the use of IT in business and evolving requirements
      • Advise both end user organisations and suppliers
    • Research approach
      • IT vendor and service provider briefings
      • Large scale studies - face to face, telephone and online
    • Community research programme
      • Investigate strategy, business case, architecture, best practice
      • Vendor patronage model allows free distribution
      • Media partnerships for both input and output
  • 3. Impact of technology trends
    • Improved collaboration
    • More efficient processes
    • Greater visibility
    • Better decision making
    • Cost & overhead reduction
    • Business optimisation
    • Hot-desking
    • Field working
    • Home working
    • Overall workforce enablement and flexibility
  • 4. The business technology lag Consumer activity Business activity LAG PERIOD
  • 5. What proportion of PCs installed at the moment would you regard as ‘current’ or ‘up to date’ in terms of specification (CPU, memory, disk, etc)? Source: Freeform Dynamics, 455 online survey respondents
  • 6. Bleed over from consumer to business Personal ‘solutions’ entering the workplace Changing expectations
  • 7. Examples
    • Social media (e.g. LinkedIn, Facebook, …)
    • Web based comms (Skype, MSN, …)
    • Hosted ‘cloud’ applications/utilities
    • Phones, Smart Phones, PDAs, Slates
    • Mobile applications and services
    • Desktop/notebook hardware/software
  • 8. The ‘Apple Phenomenon’ (From a recent survey of 482 users of Apple in the workplace) Source: Freeform Dynamics, 2010
  • 9. Overall, to what degree are you seeing a general trend towards local departmental or user driven adoption of Apple equipment independent of IT strategy or policy? Over half either seeing or anticipating unilateral user/dept Apple adoption Source: Freeform Dynamics 2010, 482 respondents
  • 10. Do you see a particular trend towards any of these being brought into the workplace by users independently of IT? Source: Freeform Dynamics 2010, 445 online respondents
  • 11. Consumerisation in a nutshell
    • Mix of risk and opportunity
    • Either way, the traditional status quo is challenged
  • 12. The good old days(?) Requirements Technology Solutions The Business IT Dept Users IT Suppliers
  • 13. Today’s complex (and scary) reality Corporate IT Dept Users Official Suppliers Departments Unofficial Suppliers Business pros and cons IT pros and cons
  • 14. Understanding of customer requirements Agree or disagree? Source: Freeform Dynamics 2010, 482 respondents
  • 15. Consumerisation balancing act
    • Some things to consider:
      • Security & compliance
      • Information integrity
      • Format inconsistency
      • Policy enforcement
      • Management
      • Support
      • User distraction
      • IT distraction
  • 16. Tips and imperatives
  • 17. Core IT activities particularly affected Impact of Consumerisation
    • Need to review
      • Policies
      • Processes
      • Skills
      • Tools
    • Opportunity to future proof?
  • 18. Final thoughts
    • The senior business guys are often the worst culprits or the leading edge scouts, whichever way you look at it
    • The ‘fortress IT’ lock down approach can damage IT’s image, and is likely to just drive activity underground anyway
    • Whether you see consumerisation as a problem or opportunity is more a question of mindset than practicality
  • 19. But what do you think?
  • 20. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd