This document discusses crowdfunding as a way to raise money for a business. It begins by explaining what crowdfunding is, which is raising money beyond one's direct network through social media. However, crowdfunding does not mean easy money without rules. The document outlines the essentials of crowdfunding, including a $1 million limit per offering, conducting offerings online through a portal, requiring disclosures and filings to the SEC and state regulators, and limiting how much individual investors can contribute. Alternative funding options like Regulation A and Rule 506(c) private placements are also briefly mentioned.