Insights into Dynamic Packaging                           Axel Mueller                   Commercial Director              ...
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
What is Dynamic Packaging?Traditional Packaging   Dynamic Packaging     Shopping BasketAt the beginning of     At the time...
Expedia is #3 “Tour Operator” in the UK                                          © 2012 TravelTainment
Thomas Cook leading „Dynamic TO‟ in France                                             © 2012 TravelTainment
>40% of all packages sold online in Germany are dynamic                                                     38%           ...
Where and when does Dynamic Packaging work?         Average DynaPack share: 40%                                           ...
Comparison: Traditional vs. Dynamic Packages       Hotel        • No difference      Category        Travel      • Dynamic...
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
New Entrants                  • Ancillary Revenues                  • Sell distressed inventoryAirlines                  •...
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
Business Model Options in Dynamic Packaging                          A          B         C        DFulfillment & Customer...
Business Model Options in Dynamic Packaging                         A     B        C     DFulfillment & Customer          ...
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
Why are they successful?                              User                 Content                           Experience   ...
User Experience© 2012 TravelTainment
Unique Content© 2012 TravelTainment
Distribution Reach / Brand                             © 2012 TravelTainment
Technology  Merged Display                              © 2012 TravelTainment
Agenda                             New                           Dynamics            New           Dynamic        New Entr...
Traveltainment – The Amadeus Leisure Group                Dynamic                     Packaging  Traveltainment combines  ...
THANK YOUTom van Diest                            Axel MuellerCountry Manager Traveltainment Benelux   Commercial Director...
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  • Example of Airline TO: Turkish AirlinesYou want to offer sun & beach vacations in the med? You better have access to some competitive air fares to be able to compete in that market segment which often is dominated by Charter carriers
  • Presentatie axel mueller

    1. 1. Insights into Dynamic Packaging Axel Mueller Commercial Director Amsterdam © 2012 TravelTainment 12th October 2012
    2. 2. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    3. 3. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    4. 4. What is Dynamic Packaging?Traditional Packaging Dynamic Packaging Shopping BasketAt the beginning of At the time of the Traveller combinesthe season, the tour travelers request, single componentsoperator composes various travel step by step fromhis fixed offers and components are various sources.delivers fixed travel combinedpackages automatically. Packages often with transparent Pricing Packages with © 2012 TravelTainment opaque Pricing
    5. 5. Expedia is #3 “Tour Operator” in the UK © 2012 TravelTainment
    6. 6. Thomas Cook leading „Dynamic TO‟ in France © 2012 TravelTainment
    7. 7. >40% of all packages sold online in Germany are dynamic 38% 34% 42% in Q1/2012 28% 17% Dynamic 83% 62 % 66% 72% 58 % in Q1/2012 Pre-Packaged © 2012 TravelTainment 2008 2009 2010 2011 2012 (forecast)Data Source: TT DynaPack customers, B2C bookings, 80% DE, 20% FR, CH, AT, UK
    8. 8. Where and when does Dynamic Packaging work? Average DynaPack share: 40% © 2012 TravelTainment
    9. 9. Comparison: Traditional vs. Dynamic Packages Hotel • No difference Category Travel • Dynamic longer Duration • Dynamic more trips ≠ 7, 14 Average • Dynamic higher Price Margin • Dynamic higher © 2012 TravelTainment
    10. 10. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    11. 11. New Entrants • Ancillary Revenues • Sell distressed inventoryAirlines • Expand business beyond “flights”OTAs • Leverage existing traffic / reach • Cost efficient / no legacy • White-label offering Virtual TO • “Holiday Package” Expertise © 2012 TravelTainment Traditional TO • Just-in-time production, daily priced
    12. 12. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    13. 13. Business Model Options in Dynamic Packaging A B C DFulfillment & CustomerserviceContent Sourcing & How deep do you want to enter theProduction value chain in Packaging? Where are your core competencies?Product ManagementBrand & Distribution © 2012 TravelTainment
    14. 14. Business Model Options in Dynamic Packaging A B C DFulfillment & Customer GfR Vtours JTserviceContent Sourcing &ProductionProduct ManagementBrand & Distribution © 2012 TravelTainment
    15. 15. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    16. 16. Why are they successful? User Content Experience Reach Technology © 2012 TravelTainment
    17. 17. User Experience© 2012 TravelTainment
    18. 18. Unique Content© 2012 TravelTainment
    19. 19. Distribution Reach / Brand © 2012 TravelTainment
    20. 20. Technology  Merged Display © 2012 TravelTainment
    21. 21. Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
    22. 22. Traveltainment – The Amadeus Leisure Group Dynamic Packaging Traveltainment combines • advantages of a cache based production • with the flexibility of a „shopping basket based“ solution © 2012 TravelTainment • and allows merged display to combine both worlds
    23. 23. THANK YOUTom van Diest Axel MuellerCountry Manager Traveltainment Benelux Commercial Director Traveltainmenttom.vandiest@benelux.amadeus.com amueller@amadeus.com © 2012 TravelTainmentRene SchukkinkCommercial Director Amadeus Beneluxrschukkink@benelux.amadeus.com
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