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Presentatie axel mueller
 

Presentatie axel mueller

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  • Example of Airline TO: Turkish AirlinesYou want to offer sun & beach vacations in the med? You better have access to some competitive air fares to be able to compete in that market segment which often is dominated by Charter carriers

Presentatie axel mueller Presentatie axel mueller Presentation Transcript

  • Insights into Dynamic Packaging Axel Mueller Commercial Director Amsterdam © 2012 TravelTainment 12th October 2012
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • What is Dynamic Packaging?Traditional Packaging Dynamic Packaging Shopping BasketAt the beginning of At the time of the Traveller combinesthe season, the tour travelers request, single componentsoperator composes various travel step by step fromhis fixed offers and components are various sources.delivers fixed travel combinedpackages automatically. Packages often with transparent Pricing Packages with © 2012 TravelTainment opaque Pricing
  • Expedia is #3 “Tour Operator” in the UK © 2012 TravelTainment
  • Thomas Cook leading „Dynamic TO‟ in France © 2012 TravelTainment
  • >40% of all packages sold online in Germany are dynamic 38% 34% 42% in Q1/2012 28% 17% Dynamic 83% 62 % 66% 72% 58 % in Q1/2012 Pre-Packaged © 2012 TravelTainment 2008 2009 2010 2011 2012 (forecast)Data Source: TT DynaPack customers, B2C bookings, 80% DE, 20% FR, CH, AT, UK
  • Where and when does Dynamic Packaging work? Average DynaPack share: 40% © 2012 TravelTainment
  • Comparison: Traditional vs. Dynamic Packages Hotel • No difference Category Travel • Dynamic longer Duration • Dynamic more trips ≠ 7, 14 Average • Dynamic higher Price Margin • Dynamic higher © 2012 TravelTainment
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • New Entrants • Ancillary Revenues • Sell distressed inventoryAirlines • Expand business beyond “flights”OTAs • Leverage existing traffic / reach • Cost efficient / no legacy • White-label offering Virtual TO • “Holiday Package” Expertise © 2012 TravelTainment Traditional TO • Just-in-time production, daily priced
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • Business Model Options in Dynamic Packaging A B C DFulfillment & CustomerserviceContent Sourcing & How deep do you want to enter theProduction value chain in Packaging? Where are your core competencies?Product ManagementBrand & Distribution © 2012 TravelTainment
  • Business Model Options in Dynamic Packaging A B C DFulfillment & Customer GfR Vtours JTserviceContent Sourcing &ProductionProduct ManagementBrand & Distribution © 2012 TravelTainment
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • Why are they successful? User Content Experience Reach Technology © 2012 TravelTainment
  • User Experience© 2012 TravelTainment
  • Unique Content© 2012 TravelTainment
  • Distribution Reach / Brand © 2012 TravelTainment
  • Technology  Merged Display © 2012 TravelTainment
  • Agenda New Dynamics New Dynamic New Entrants Opportunities Packaging © 2012 TravelTainment New Business Models
  • Traveltainment – The Amadeus Leisure Group Dynamic Packaging Traveltainment combines • advantages of a cache based production • with the flexibility of a „shopping basket based“ solution © 2012 TravelTainment • and allows merged display to combine both worlds
  • THANK YOUTom van Diest Axel MuellerCountry Manager Traveltainment Benelux Commercial Director Traveltainmenttom.vandiest@benelux.amadeus.com amueller@amadeus.com © 2012 TravelTainmentRene SchukkinkCommercial Director Amadeus Beneluxrschukkink@benelux.amadeus.com