A model for measuring open access adoption & usage behaviour of health sciences faculty members

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F. Questier, E. T. Lwoga, A model for measuring open access adoption & usage behaviour of health sciences faculty members, Medicon 2013, Sevilla, Spain

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A model for measuring open access adoption & usage behaviour of health sciences faculty members

  1. 1. A model for measuring open access adoption & usage behaviour of health sciences faculty members Prof. dr. Frederik Questier Vrije Universiteit Brussel Dr. Edda Tandi Lwoga Muhimbili University of Health & Allied Health Sciences Medicon 2013 Sevilla Spain Medical and Biomedical engineering and computing
  2. 2. This presentation can be found at http://questier.com http://www.slideshare.net/Frederik_Questier
  3. 3. What's wrong with paywalled publishing?
  4. 4. Over 50% of medical institutions in Africa have no journal subscriptions (WHO 2005)
  5. 5. Open Access literature: scholarly literature freely available on public internet permitting use, copy, distribution, ...
  6. 6. Golden Open Access = OA journals Proportion of journals in Directory of Open Access Journals Green Open Access = non-OA journals + self archival Proportion of repositories in Directory of Open Access Repositories
  7. 7. What is influencing Open Access use in Tanzanian health sciences universities?
  8. 8. Study location All 8 Tanzanian health sciences universities
  9. 9. Methodology ➢ Interviews ➢ Librarians ➢ Medical scientific staff ➢ Model conceptualization ➢ Pilot survey ➢ Cross sectional survey ➢ Medical scientific staff ➢ Model validation
  10. 10. Sampling ➢ 617 = total population (all scientific medical staff of all 8 Tanzanian health sciences universities) ➢ 415 = random stratified sample ➢ 295 = # respondents (71.1% response rate)
  11. 11. Basis for conceptual model ➢ Social Exchange Theory ➢ Unified Theory of Acceptance and Use of Technology ➢ Theory of Reasoned Action ➢ Technology Acceptance Model ➢ Motivational Model ➢ Theory of Planned Behaviour ➢ Combined TAM & TPB ➢ Model of PC Utilization ➢ Innovation Diffusion Theory ➢ Social Cognitive Theory
  12. 12. Social Exchange Theory adapted for open access by Kim
  13. 13. UTAUT model
  14. 14. Our (simplified) conceptual model
  15. 15. Our validated model Not significant: trustworthiness, publicity, altruism, fear of plagiarism, peer pressure
  16. 16. Significant factors ➢ for intention ➢ Copyright concerns ➢ Attitude ➢ Academic reward ➢ Accessibility ➢ Preservation ➢ Effort expectancy ➢ Culture ➢ for actual usage ➢ Professional recognition ➢ Facilitating conditions ➢ Behavioural intention ➢ Copyright concerns ➢ Professional rank ➢ Technical skills ➢ Number of publications
  17. 17. “I support the principle of open access" Around 70% of their research publications are not openly accessible “I support the principle of open access” ➢ Agree 34% ➢ Strongly Agree 52% 1 of the 8 universities had a OA repository 1 of the 8 universities had a OA journal
  18. 18. Recommendations for institutions 1.Inform about copyright, e.g. SHERPA/RoMEO
  19. 19. Recommendations for institutions 2.Provide an institutional repository
  20. 20. Recommendations for institutions 3.Promote OA and self-archival in reward policies
  21. 21. Recommendations for institutions 4.Foster development of technical skills
  22. 22. 23 ➢ New model based on combination of SET & UTAUT ➢ helps to understand OA adoption (in Tanzanian health universities) ➢ OA awareness is low ➢ OA publishing is not common practice ➢ OA principles are easily accepted by staff ➢ Actions needed to move forward Conclusions
  23. 23. Copyright acknowledgements ➢ Cartoon-pat-CC-BY-by-Patrick-Hochstenbach ➢ African Doctors, CC-BY-SA by Julien Harneis ➢ OPEN, CC-by-nc-sa by Tom Magliery ➢ Open arrow, CC-by-nd by ChuckCoker ➢ Question mark CC-by by Stefan Baudy ➢ http://www.projectnafasi.com/wp-content/uploads/2011/12/tanzania_africa.jpg ➢ DOAJ ➢ OpenDOAR ➢ Open CC-by-nc-nd-by late night movie [Mart] ➢ “Azage Tegegne being awarded his degree” CC-BY-NC-SA by ILRI ➢ “People using computers in an internet cafe in Kampala, Uganda” CC-BY-NC-ND by Arne Hoel / World Bank http://www.flickr.com/photos/worldbank/7556691768/in/set- 72157601463732327 ➢ GNU Head Joseph W. Reiss Free Art License or the GNU GPLv2
  24. 24. Thanks to
  25. 25. This presentation was made with 100% Free Software No animals were harmed

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