Your SlideShare is downloading. ×
Presentation group 5 Interactive Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentation group 5 Interactive Marketing

202

Published on

Presentation group 5 Interactive Marketing

Presentation group 5 Interactive Marketing

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
202
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.
  • 2. GOAL
    Impactful conversations
    • Brand ambassadors
    community
    Vlerick = family
  • 3. GOAL
     Leads to:
    top of mind awareness
    claiming the right positioning
    master applications
  • 4. 2-way communication and involvedness
    ensure that Vlerick is talked about
    analyze all talk about Vlerick
  • 5. TARGET GROUP
    Primary:
    Potential master students
    Secondary:
    all stakeholders
  • 6. BRAND
    Networking
    Leadership
    Enterpreneurship
    Innovation
    Tripple A
  • 7. KEY MESSAGE
    Great social experience, resulting in a valuable network
    Great educational level
    Play hard, work hard
    Business focus
  • 8. PEOPLE
    Current students
    Executives
    Recent graduates
    Professors
    Guest speakers
    Alumni
    Partners
    Employees
  • 9. TOUCHPOINTS
    Offline
    job fairs
    traditional media
    on campus
  • 10. TOUCHPOINTS
    Online
  • 11. CONTENT
    • VlerickMasterclass
    unite current and potential students during a weekend of Vlerick indulge in to the Vlerick way of life
    media: Facebook, Twitter, website, WOM
  • 12. CONTENT
    • The EGG
    media: Twitter, Facebook, Vlerick website, EGG website, Foursquare
    concept:
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. CONTENT
    => Ambassador of the day
    experiences of students to trigger reactions from other studentsone movie a day
    Media: Facebook, Twitter, Foursquare and Youtube
  • 18.
  • 19. CONTENT
    => Virtual world
    direct mail campaign
    2nd life based
    virtual walk through buildings, classrooms asking questions, movies
    Media: facebook, twitter, website, foursquare
  • 20.
  • 21. CONTENT
    => The Vlerick Social Network
    social network connecting the Alumni network
    media: separate website network, linked to all other online media
  • 22. Page  active participation
    Masterclass announcements
    Ambassador of the day videos
    A virtual world
    The EGG
  • 23. Account  active participation
    Masterclassannouncements
    Ambassador of the day videos
    A virtual world
    The EGG
  • 24. Intuitive, well managed website
    Active participation on all forums where Vlerick is discussed (avoid wrong information)
  • 25. Ambassador of the day videos
    Informational videos
    Examples of classes
    Content from students

  • 26. Virtual presence on Foursquare and other location based social media
    Give the mayor of Vlerick a scarf
    The EGG campaign on location based social media
  • 27. ROI
    Increased number of applicant students
    Increase of unique visitors on the Vlerick website and Vlerick management platform
    Increase in brand awareness (pre/post test)
    More and positive talk about Vlerick online (measurable through InSites research)
  • 28. Q & A

×