Your SlideShare is downloading. ×
Socialmediaoverview 100806130028 Phpapp01[1]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Socialmediaoverview 100806130028 Phpapp01[1]

549
views

Published on

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
549
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lou Kerner @loukerner Wall Street’s View on Social Media
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Facebook Is “The Second Internet”
  • 7. FB Technology “Step Functions”
    • Feb 2004 – Facebook Introduced at Harvard
    • Sept 2005 – Newsfeed introduced
    • Sept 2005 - Massive user uproar
    • May 2007 – Facebook open up API
    • April 2008 – FB passes MySpace
    • 2011 – Pace of innovation accelerating
  • 8. FB Utility – The Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport – Social Sign On
    • The Internet’s Ad Network
  • 9. Social Ads Are Proliferating on FB
  • 10. Social Ads Are Highly Impactful
  • 11. The FB Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport
    • The Internet’s Ad Network
    • The Internet’s Wallet
    • The Internet’s Deal Platform
    • Social Search
  • 12. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 13. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 14. The Social Media Framework For Brands
  • 15. Rapid Fan Page Growth
  • 16. Innovation - Sponsored Stories Status Updates Become Advertisements
  • 17. Local Businesses Leverage Facebook
  • 18.  
  • 19. Facebook Open Graph Available Data
  • 20.  
  • 21. Wedbush Securities Survey of 2,500 U.S. consumers
  • 22. Like = Social Search Today
  • 23.  
  • 24.  
  • 25. Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  • 26. Facebook Shares Trading at $76B
  • 27. What Are The Risks To Facebook?
  • 28. Zynga’s Cityville Is Already A Metropolis
  • 29. Twitter Is Growing Exponentially
  • 30.  
  • 31. The Open Graph 25
  • 32. Internet Data Collectors
  • 33. Social Media = Crowdsourcing?
    • Mechanical Turk
    • Clickworker
    • Demand Media
    • Trada – PPC Optimzation
    • Quora – Organizing the knowledge in our head
  • 34. Quora = The End of Analysts?
  • 35.  
  • 36. The Valley’s down on Google Search
  • 37. People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  • 38. Social Sign On (SSO) Share Source: Gigya
  • 39.  
  • 40. Lou Kerner on Quora via Google
  • 41.  
  • 42. Google’s Boutiques.com
  • 43. Battleground – Mobile OS Source: Morgan Stanley
  • 44. Battle Grounds – Browser
  • 45.  
  • 46. Battleground – Search
  • 47.  
  • 48.  
  • 49. Comparing The Bubbles
  • 50. We’re Still In The First Inning of the Rise of Social Media