Socialmediaoverview 100806130028 Phpapp01[1]
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Socialmediaoverview 100806130028 Phpapp01[1]

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Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

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Socialmediaoverview 100806130028 Phpapp01[1] Socialmediaoverview 100806130028 Phpapp01[1] Presentation Transcript

  • Lou Kerner @loukerner Wall Street’s View on Social Media
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  • Facebook Is “The Second Internet”
  • FB Technology “Step Functions”
    • Feb 2004 – Facebook Introduced at Harvard
    • Sept 2005 – Newsfeed introduced
    • Sept 2005 - Massive user uproar
    • May 2007 – Facebook open up API
    • April 2008 – FB passes MySpace
    • 2011 – Pace of innovation accelerating
  • FB Utility – The Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport – Social Sign On
    • The Internet’s Ad Network
  • Social Ads Are Proliferating on FB
  • Social Ads Are Highly Impactful
  • The FB Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport
    • The Internet’s Ad Network
    • The Internet’s Wallet
    • The Internet’s Deal Platform
    • Social Search
  • Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • The Social Media Framework For Brands
  • Rapid Fan Page Growth
  • Innovation - Sponsored Stories Status Updates Become Advertisements
  • Local Businesses Leverage Facebook
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  • Facebook Open Graph Available Data
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  • Wedbush Securities Survey of 2,500 U.S. consumers
  • Like = Social Search Today
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  • Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  • Facebook Shares Trading at $76B
  • What Are The Risks To Facebook?
  • Zynga’s Cityville Is Already A Metropolis
  • Twitter Is Growing Exponentially
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  • The Open Graph 25
  • Internet Data Collectors
  • Social Media = Crowdsourcing?
    • Mechanical Turk
    • Clickworker
    • Demand Media
    • Trada – PPC Optimzation
    • Quora – Organizing the knowledge in our head
  • Quora = The End of Analysts?
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  • The Valley’s down on Google Search
  • People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  • Social Sign On (SSO) Share Source: Gigya
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  • Lou Kerner on Quora via Google
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  • Google’s Boutiques.com
  • Battleground – Mobile OS Source: Morgan Stanley
  • Battle Grounds – Browser
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  • Battleground – Search
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  • Comparing The Bubbles
  • We’re Still In The First Inning of the Rise of Social Media