Socialmediaoverview 100806130028 Phpapp01[1]

  • 541 views
Uploaded on

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
541
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Lou Kerner @loukerner Wall Street’s View on Social Media
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Facebook Is “The Second Internet”
  • 7. FB Technology “Step Functions”
    • Feb 2004 – Facebook Introduced at Harvard
    • Sept 2005 – Newsfeed introduced
    • Sept 2005 - Massive user uproar
    • May 2007 – Facebook open up API
    • April 2008 – FB passes MySpace
    • 2011 – Pace of innovation accelerating
  • 8. FB Utility – The Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport – Social Sign On
    • The Internet’s Ad Network
  • 9. Social Ads Are Proliferating on FB
  • 10. Social Ads Are Highly Impactful
  • 11. The FB Social Layer
    • Audience/Data Aggregation – 600mm+
    • The Internet Passport
    • The Internet’s Ad Network
    • The Internet’s Wallet
    • The Internet’s Deal Platform
    • Social Search
  • 12. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 13. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 14. The Social Media Framework For Brands
  • 15. Rapid Fan Page Growth
  • 16. Innovation - Sponsored Stories Status Updates Become Advertisements
  • 17. Local Businesses Leverage Facebook
  • 18.  
  • 19. Facebook Open Graph Available Data
  • 20.  
  • 21. Wedbush Securities Survey of 2,500 U.S. consumers
  • 22. Like = Social Search Today
  • 23.  
  • 24.  
  • 25. Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  • 26. Facebook Shares Trading at $76B
  • 27. What Are The Risks To Facebook?
  • 28. Zynga’s Cityville Is Already A Metropolis
  • 29. Twitter Is Growing Exponentially
  • 30.  
  • 31. The Open Graph 25
  • 32. Internet Data Collectors
  • 33. Social Media = Crowdsourcing?
    • Mechanical Turk
    • Clickworker
    • Demand Media
    • Trada – PPC Optimzation
    • Quora – Organizing the knowledge in our head
  • 34. Quora = The End of Analysts?
  • 35.  
  • 36. The Valley’s down on Google Search
  • 37. People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  • 38. Social Sign On (SSO) Share Source: Gigya
  • 39.  
  • 40. Lou Kerner on Quora via Google
  • 41.  
  • 42. Google’s Boutiques.com
  • 43. Battleground – Mobile OS Source: Morgan Stanley
  • 44. Battle Grounds – Browser
  • 45.  
  • 46. Battleground – Search
  • 47.  
  • 48.  
  • 49. Comparing The Bubbles
  • 50. We’re Still In The First Inning of the Rise of Social Media