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Socialmediaoverview 100806130028 Phpapp01[1]
 

Socialmediaoverview 100806130028 Phpapp01[1]

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Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

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    Socialmediaoverview 100806130028 Phpapp01[1] Socialmediaoverview 100806130028 Phpapp01[1] Presentation Transcript

    • Lou Kerner @loukerner Wall Street’s View on Social Media
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    • Facebook Is “The Second Internet”
    • FB Technology “Step Functions”
      • Feb 2004 – Facebook Introduced at Harvard
      • Sept 2005 – Newsfeed introduced
      • Sept 2005 - Massive user uproar
      • May 2007 – Facebook open up API
      • April 2008 – FB passes MySpace
      • 2011 – Pace of innovation accelerating
    • FB Utility – The Social Layer
      • Audience/Data Aggregation – 600mm+
      • The Internet Passport – Social Sign On
      • The Internet’s Ad Network
    • Social Ads Are Proliferating on FB
    • Social Ads Are Highly Impactful
    • The FB Social Layer
      • Audience/Data Aggregation – 600mm+
      • The Internet Passport
      • The Internet’s Ad Network
      • The Internet’s Wallet
      • The Internet’s Deal Platform
      • Social Search
    • Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
    • Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
    • The Social Media Framework For Brands
    • Rapid Fan Page Growth
    • Innovation - Sponsored Stories Status Updates Become Advertisements
    • Local Businesses Leverage Facebook
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    • Facebook Open Graph Available Data
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    • Wedbush Securities Survey of 2,500 U.S. consumers
    • Like = Social Search Today
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    • Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
    • Facebook Shares Trading at $76B
    • What Are The Risks To Facebook?
    • Zynga’s Cityville Is Already A Metropolis
    • Twitter Is Growing Exponentially
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    • The Open Graph 25
    • Internet Data Collectors
    • Social Media = Crowdsourcing?
      • Mechanical Turk
      • Clickworker
      • Demand Media
      • Trada – PPC Optimzation
      • Quora – Organizing the knowledge in our head
    • Quora = The End of Analysts?
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    • The Valley’s down on Google Search
    • People Are Happy With Search Source: Rasmussen Report, Jan. 2011
    • Social Sign On (SSO) Share Source: Gigya
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    • Lou Kerner on Quora via Google
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    • Google’s Boutiques.com
    • Battleground – Mobile OS Source: Morgan Stanley
    • Battle Grounds – Browser
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    • Battleground – Search
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    • Comparing The Bubbles
    • We’re Still In The First Inning of the Rise of Social Media