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Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
Socialmediaoverview 100806130028 Phpapp01[1]
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Socialmediaoverview 100806130028 Phpapp01[1]

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Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

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Transcript

  • 1. Lou Kerner @loukerner Wall Street’s View on Social Media
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Facebook Is “The Second Internet”
  • 7. FB Technology “Step Functions” <ul><li>Feb 2004 – Facebook Introduced at Harvard </li></ul><ul><li>Sept 2005 – Newsfeed introduced </li></ul><ul><li>Sept 2005 - Massive user uproar </li></ul><ul><li>May 2007 – Facebook open up API </li></ul><ul><li>April 2008 – FB passes MySpace </li></ul><ul><li>2011 – Pace of innovation accelerating </li></ul>
  • 8. FB Utility – The Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport – Social Sign On </li></ul><ul><li>The Internet’s Ad Network </li></ul>
  • 9. Social Ads Are Proliferating on FB
  • 10. Social Ads Are Highly Impactful
  • 11. The FB Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport </li></ul><ul><li>The Internet’s Ad Network </li></ul><ul><li>The Internet’s Wallet </li></ul><ul><li>The Internet’s Deal Platform </li></ul><ul><li>Social Search </li></ul>
  • 12. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 13. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  • 14. The Social Media Framework For Brands
  • 15. Rapid Fan Page Growth
  • 16. Innovation - Sponsored Stories Status Updates Become Advertisements
  • 17. Local Businesses Leverage Facebook
  • 18.  
  • 19. Facebook Open Graph Available Data
  • 20.  
  • 21. Wedbush Securities Survey of 2,500 U.S. consumers
  • 22. Like = Social Search Today
  • 23.  
  • 24.  
  • 25. Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  • 26. Facebook Shares Trading at $76B
  • 27. What Are The Risks To Facebook?
  • 28. Zynga’s Cityville Is Already A Metropolis
  • 29. Twitter Is Growing Exponentially
  • 30.  
  • 31. The Open Graph 25
  • 32. Internet Data Collectors
  • 33. Social Media = Crowdsourcing? <ul><li>Mechanical Turk </li></ul><ul><li>Clickworker </li></ul><ul><li>Demand Media </li></ul><ul><li>Trada – PPC Optimzation </li></ul><ul><li>Quora – Organizing the knowledge in our head </li></ul>
  • 34. Quora = The End of Analysts?
  • 35.  
  • 36. The Valley’s down on Google Search
  • 37. People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  • 38. Social Sign On (SSO) Share Source: Gigya
  • 39.  
  • 40. Lou Kerner on Quora via Google
  • 41.  
  • 42. Google’s Boutiques.com
  • 43. Battleground – Mobile OS Source: Morgan Stanley
  • 44. Battle Grounds – Browser
  • 45.  
  • 46. Battleground – Search
  • 47.  
  • 48.  
  • 49. Comparing The Bubbles
  • 50. We’re Still In The First Inning of the Rise of Social Media

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