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Lou Kerner @loukerner Wall Street’s View  on Social Media
 
 
 
 
Facebook Is “The Second Internet”
FB Technology “Step Functions” <ul><li>Feb 2004 – Facebook Introduced at Harvard </li></ul><ul><li>Sept 2005 – Newsfeed in...
FB Utility – The Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport – Social ...
Social Ads Are Proliferating on FB
Social Ads Are Highly Impactful
The FB Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport </li></ul><ul><li>T...
Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
The Social Media Framework For Brands
Rapid Fan Page Growth
Innovation - Sponsored Stories Status Updates Become Advertisements
Local Businesses Leverage Facebook
 
Facebook Open Graph Available Data
 
Wedbush Securities Survey of 2,500 U.S. consumers
Like = Social Search Today
 
 
Social Media Advertising -  Attribution Thru The Funnel Source: Efficient Frontier
Facebook Shares Trading at $76B
What Are The Risks To Facebook?
Zynga’s Cityville Is Already A Metropolis
Twitter Is Growing Exponentially
 
The Open Graph 25
Internet Data Collectors
Social Media = Crowdsourcing? <ul><li>Mechanical Turk </li></ul><ul><li>Clickworker </li></ul><ul><li>Demand Media </li></...
Quora  = The End of Analysts?
 
The Valley’s down on Google Search
People Are Happy With Search Source: Rasmussen Report, Jan. 2011
Social Sign On (SSO) Share Source: Gigya
 
Lou Kerner on Quora via Google
 
Google’s Boutiques.com
Battleground – Mobile OS Source:  Morgan Stanley
Battle Grounds – Browser
 
Battleground – Search
 
 
Comparing The Bubbles
We’re Still In The First Inning of the Rise of Social Media
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Socialmediaoverview 100806130028 Phpapp01[1]

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Lou Kerner gave a great preso at SMIS in Florida this month. Here is the long version - enlightening data and prespective.

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Transcript of "Socialmediaoverview 100806130028 Phpapp01[1]"

  1. 1. Lou Kerner @loukerner Wall Street’s View on Social Media
  2. 6. Facebook Is “The Second Internet”
  3. 7. FB Technology “Step Functions” <ul><li>Feb 2004 – Facebook Introduced at Harvard </li></ul><ul><li>Sept 2005 – Newsfeed introduced </li></ul><ul><li>Sept 2005 - Massive user uproar </li></ul><ul><li>May 2007 – Facebook open up API </li></ul><ul><li>April 2008 – FB passes MySpace </li></ul><ul><li>2011 – Pace of innovation accelerating </li></ul>
  4. 8. FB Utility – The Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport – Social Sign On </li></ul><ul><li>The Internet’s Ad Network </li></ul>
  5. 9. Social Ads Are Proliferating on FB
  6. 10. Social Ads Are Highly Impactful
  7. 11. The FB Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport </li></ul><ul><li>The Internet’s Ad Network </li></ul><ul><li>The Internet’s Wallet </li></ul><ul><li>The Internet’s Deal Platform </li></ul><ul><li>Social Search </li></ul>
  8. 12. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  9. 13. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  10. 14. The Social Media Framework For Brands
  11. 15. Rapid Fan Page Growth
  12. 16. Innovation - Sponsored Stories Status Updates Become Advertisements
  13. 17. Local Businesses Leverage Facebook
  14. 19. Facebook Open Graph Available Data
  15. 21. Wedbush Securities Survey of 2,500 U.S. consumers
  16. 22. Like = Social Search Today
  17. 25. Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  18. 26. Facebook Shares Trading at $76B
  19. 27. What Are The Risks To Facebook?
  20. 28. Zynga’s Cityville Is Already A Metropolis
  21. 29. Twitter Is Growing Exponentially
  22. 31. The Open Graph 25
  23. 32. Internet Data Collectors
  24. 33. Social Media = Crowdsourcing? <ul><li>Mechanical Turk </li></ul><ul><li>Clickworker </li></ul><ul><li>Demand Media </li></ul><ul><li>Trada – PPC Optimzation </li></ul><ul><li>Quora – Organizing the knowledge in our head </li></ul>
  25. 34. Quora = The End of Analysts?
  26. 36. The Valley’s down on Google Search
  27. 37. People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  28. 38. Social Sign On (SSO) Share Source: Gigya
  29. 40. Lou Kerner on Quora via Google
  30. 42. Google’s Boutiques.com
  31. 43. Battleground – Mobile OS Source: Morgan Stanley
  32. 44. Battle Grounds – Browser
  33. 46. Battleground – Search
  34. 49. Comparing The Bubbles
  35. 50. We’re Still In The First Inning of the Rise of Social Media
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