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In early 2011 I started researching the concept of building a community as a viable marketing strategy and the Grateful Dead kept appearing in my findings. I knew very little about the band, despite that they still have the most loyal following (the 'Deadheads') in music 15 years after their demise.
I quickly realised that this defunct rock n' roll band can teach us more about marketing in the digital economy than most of us 'marketing gurus' would care to admit.
My slide deck talks first about some of the problems we're facing. I then extract the key lessons that the Grateful Dead can teach us.
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