Which author in the     last 200 years                       ? crowdsourced his      community tocreate some of thehighest...
@Fred_Roed@MikePerk     COOKING UP A COMMUNITY IN THE 21st CENTURY
THE CHALLENGES
CHALLENGE #1: ATTENTION
it’s very nice… but where do I click?            CHALLENGE #2: USABILITY
CHALLENGE #3: TRANSITION
CHALLENGE #4: TRUST
??
CHALLENGE #6: MULTI-DEVICE
The word ‘community’derives from the Latincommunitas whichmeans to share.
Community:1. Sharing vision2. Sharing information3. Sharing of property / physical goods
7 SECRETS TO COMMUNITY BUILDING
SECRET #1: HAVE A CAUSE
SECRET #2: PUBLISH CONTENT FREELY
SECRET #3: IDENTIFY IDIOSYNCRASIES
SECRET #3: IDENTIFY IDIOSYNCRASIES
SECRET #4: IDENTIFY AMBASSADORS
SECRET #5: EMPOWER MEMBERS
SECRET #6: INTERACT RELENTLESSLY
SECRET #7: REWARDS, OFTEN
EXTRA TIP: BE VIGILANT
!!       !!EXTRA TIP: BE VIGILANT
NOW IT’S TIME TO BECOME HEAVY CHEFS!
1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relent...
WORKSHOP CASE STUDY
1. Have a cause                  7 LESSONS
WHAT IS CARMIEN’S CAUSE?
1. Have a cause2. Give content freely                         7 LESSONS
WHAT CONTENT CAN CARMIEN PUBLISH FREELY?
1. Have a cause2. Give content freely3. Identify idiosyncrasies                             7 LESSONS
WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?
1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors                             7 LESSONS
WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?
1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members                  ...
WHAT TOOLS CAN WE EMPOWER MEMBERS WITH?
1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relent...
HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
Acknowledge receipt      Express criticism      Offer a greetingAdvertise something      Express surprise       Offer an o...
1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relent...
HOW CAN WE REWARD COMMUNITY MEMBERS?
?
THANKS! PLEASEGIVE FEEDBACK TO:@Fred_Roed@MikePerkSUBSCRIBE TOHEAVYCHEF.COM  www.heavychef.com | www.worldwidecreative.co.za
Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk
Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk
Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk
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Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk

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What are the most important lessons in building a community in the Digital Age? Fred Roed and Mike Perk unpack 7 lessons that you can use to implement your own online community building strategy.

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Marketing Indaba - Building Profitable Online Communities by Fred Roed and Mike Perk

  1. 1. Which author in the last 200 years ? crowdsourced his community tocreate some of thehighest selling and best known books of all time?
  2. 2. @Fred_Roed@MikePerk COOKING UP A COMMUNITY IN THE 21st CENTURY
  3. 3. THE CHALLENGES
  4. 4. CHALLENGE #1: ATTENTION
  5. 5. it’s very nice… but where do I click? CHALLENGE #2: USABILITY
  6. 6. CHALLENGE #3: TRANSITION
  7. 7. CHALLENGE #4: TRUST
  8. 8. ??
  9. 9. CHALLENGE #6: MULTI-DEVICE
  10. 10. The word ‘community’derives from the Latincommunitas whichmeans to share.
  11. 11. Community:1. Sharing vision2. Sharing information3. Sharing of property / physical goods
  12. 12. 7 SECRETS TO COMMUNITY BUILDING
  13. 13. SECRET #1: HAVE A CAUSE
  14. 14. SECRET #2: PUBLISH CONTENT FREELY
  15. 15. SECRET #3: IDENTIFY IDIOSYNCRASIES
  16. 16. SECRET #3: IDENTIFY IDIOSYNCRASIES
  17. 17. SECRET #4: IDENTIFY AMBASSADORS
  18. 18. SECRET #5: EMPOWER MEMBERS
  19. 19. SECRET #6: INTERACT RELENTLESSLY
  20. 20. SECRET #7: REWARDS, OFTEN
  21. 21. EXTRA TIP: BE VIGILANT
  22. 22. !! !!EXTRA TIP: BE VIGILANT
  23. 23. NOW IT’S TIME TO BECOME HEAVY CHEFS!
  24. 24. 1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relentlessly7. Be authentic 7 LESSONS
  25. 25. WORKSHOP CASE STUDY
  26. 26. 1. Have a cause 7 LESSONS
  27. 27. WHAT IS CARMIEN’S CAUSE?
  28. 28. 1. Have a cause2. Give content freely 7 LESSONS
  29. 29. WHAT CONTENT CAN CARMIEN PUBLISH FREELY?
  30. 30. 1. Have a cause2. Give content freely3. Identify idiosyncrasies 7 LESSONS
  31. 31. WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?
  32. 32. 1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors 7 LESSONS
  33. 33. WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?
  34. 34. 1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members 7 LESSONS
  35. 35. WHAT TOOLS CAN WE EMPOWER MEMBERS WITH?
  36. 36. 1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relentlessly 7 LESSONS
  37. 37. HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
  38. 38. Acknowledge receipt Express criticism Offer a greetingAdvertise something Express surprise Offer an opinionAnswer question Rally support Put out a wanted adAsk a question Give a heads up Rallying supportAugment a post Respond to criticism Recruit peopleCall for action Give a shout out Show dismayDisclose personal info Make a joke Solicit commentsDistribute media Make a suggestion Solicit helpExpress agreement Make an observation Start a poll Source: KD Paine & PartnersHOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?
  39. 39. 1. Have a cause2. Give content freely3. Identify idiosyncrasies4. Identify ambassadors5. Empower members6. Interact relentlessly7. Rewards, often 7 LESSONS
  40. 40. HOW CAN WE REWARD COMMUNITY MEMBERS?
  41. 41. ?
  42. 42. THANKS! PLEASEGIVE FEEDBACK TO:@Fred_Roed@MikePerkSUBSCRIBE TOHEAVYCHEF.COM www.heavychef.com | www.worldwidecreative.co.za

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