Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
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Web Trends - Usages connectés et stratégie de visibilité sur le web social (version 2013)

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Découvrez l'impact de la technonologie et du web social sur les usages et l'attitude des internautes, devenus mobinautes. Apprenez comment développer une présence ubiquitaire et

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Web Trends - Usages connectés et stratégie de visibilité sur le web social (version 2013)

  1. 1. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com SOCIAL MEDIA & SOCIAL WEB 5 ways the Internet changed Customer relationships for brands and companies Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
  2. 2. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com A Global Change 2
  3. 3. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Just a Phase ? 3
  4. 4. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com On Earth Social Media Users 7 billion 1,11 billion Mobile accounts 6,5 billion Connected 2,3 billion 4
  5. 5. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com +1,11 billion +1 billion +1 billion (?) +555 millions +225 millions +70 millions 2004 2005 2006 2011 2003 2010 5
  6. 6. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
  7. 7. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What’s AtAwAd ? 7
  8. 8. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 8
  9. 9. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 9
  10. 10. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 10
  11. 11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com We all act SoLoMo 11
  12. 12. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
  13. 13. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What AreThe Consequences ? 13
  14. 14. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
  15. 15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
  16. 16. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
  17. 17. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
  18. 18. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Roads toTake 18
  19. 19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com DIGITAL INFLUENCE 1 2 3 19
  20. 20. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com EXAMPLE 3rd most visited website +4 billion views… per day 100 hours of video posted… per minute 20
  21. 21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Visibility ? Users ? Attractiveness ? EXAMPLE 21
  22. 22. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The secret : Digital Ubiquity + + + EXAMPLE 22
  23. 23. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com = x1 = x10 EXAMPLE + + + 23
  24. 24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Content Strategy 24
  25. 25. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Install an Uniterrupted Flow of both informations & interactions 25
  26. 26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Create and ShareValues by the digital prints you leave online 26
  27. 27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Take Good Care of the System to do better and to last 27
  28. 28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5Tips to Handle Social Changes 28
  29. 29. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com E-Mail for everyone outdated Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 29
  30. 30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Brand controled Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com guided 30
  31. 31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Delay to interact is better reduced Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 31
  32. 32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualized Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32
  33. 33. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33
  34. 34. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Distance is the safest way to protect ourselvesProximity Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34
  35. 35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3Trends to Use Right Now 35
  36. 36. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com There Are No Borders Anymore Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 36
  37. 37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Web-to-Store & ROPO Effect Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37
  38. 38. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Global «Nonline» Experience Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 38
  39. 39. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 39
  40. 40. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com : FredColantonio Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu 40
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