0
Les 7 péchés capitaux
de

#OuPas
Free share is my choice, copyright is a law. Feel free to use these informations, but ple...
Top 5 des affirmations
qui démontrent que vous
loupez quelque chose
Free share is my choice, copyright is a law. Feel free ...
5
Je ne suis pas dessus,
donc j’y échappe
Free share is my choice, copyright is a law. Feel free to use these informations...
4
Je n’ai pas envie que les
gens voient toute ma vie
Free share is my choice, copyright is a law. Feel free to use these i...
3
Ce que les gens y font et
disent est inintéressant
Free share is my choice, copyright is a law. Feel free to use these i...
2
Facebook,
c’est pour le B2C
Free share is my choice, copyright is a law. Feel free to use these informations, but please...
1
Facebook,
c’est pour le privé
Free share is my choice, copyright is a law. Feel free to use these informations, but plea...
7 faits sur Facebook
que vous allez peut-être
découvrir à l’instant
Free share is my choice, copyright is a law. Feel free...
#1

Vous
pouvez choisir de

ne pas y être
mais ce serait dommage…
Free share is my choice, copyright is a law. Feel free t...
#2

une

source d’info

de plus en plus importante
Free share is my choice, copyright is a law. Feel free to use these inf...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
#3

une

audience
bien présente

Free share is my choice, copyright is a law. Feel free to use these informations, but ple...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
#4

un

identifiant

pour d’autres services
Free share is my choice, copyright is a law. Feel free to use these information...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
#5

une plateforme

publicitaire
d’une précision redoutable
Free share is my choice, copyright is a law. Feel free to use ...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
#6

un

SAV

de proximité
Free share is my choice, copyright is a law. Feel free to use these informations, but please men...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
#7 visibilité
une

maîtrisée
de vos publications

Free share is my choice, copyright is a law. Feel free to use these info...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
3 usages de Facebook
que vous pourriez adopter
pour votre entreprise
Free share is my choice, copyright is a law. Feel fre...
le choix
de l’identité

/1

personnelle
ou corporate
Free share is my choice, copyright is a law. Feel free to use these i...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
un

/2

ciblage
de précision
Free share is my choice, copyright is a law. Feel free to use these informations, but please ...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
une

/3

plateforme
de collaboration
Free share is my choice, copyright is a law. Feel free to use these informations, but...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
3 usages de Facebook

Free share is my choice, copyright is a law. Feel free to use these informations, but please mention...
le

recrutement
facilité

Free share is my choice, copyright is a law. Feel free to use these informations, but please men...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
votre
présence

planifiée
et stimulée
Free share is my choice, copyright is a law. Feel free to use these informations, bu...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
la

recherche
socialisée

Free share is my choice, copyright is a law. Feel free to use these informations, but please men...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :...
3 critères
pour parler de
réseau social
Free share is my choice, copyright is a law. Feel free to use these informations, ...
un

/1

groupe
de personnes
Free share is my choice, copyright is a law. Feel free to use these informations, but please m...
un

/2

centre
d’intérêt partagé
Free share is my choice, copyright is a law. Feel free to use these informations, but ple...
des

échanges

/3

lors de conversations
Free share is my choice, copyright is a law. Feel free to use these informations,...
Facebook
est

une arme de
séduction massive
Free share is my choice, copyright is a law. Feel free to use these informatio...
La frontière
en ligne/hors ligne
a sauté
Free share is my choice, copyright is a law. Feel free to use these informations,...
La proximité est un moyen
distance
de nous protéger
Free share is my choice, copyright is a law. Feel free to use these in...
Relations clients
individualisées
Free share is my choice, copyright is a law. Feel free to use these informations, but pl...
Relations clients
publiquement individualisées
Free share is my choice, copyright is a law. Feel free to use these informa...
7 péchés capitaux
pour un réseau social à
1,15 milliard d’utilisateurs
Free share is my choice, copyright is a law. Feel f...
Orgueil
L’autopromo nombriliste
tu limiteras
Free share is my choice, copyright is a law. Feel free to use these informati...
Avarice
Vouloir recevoir sans
rien donner tu oublieras
Free share is my choice, copyright is a law. Feel free to use these...
Envie
De jalouser les autres
tu éviteras
Free share is my choice, copyright is a law. Feel free to use these informations,...
Colère
De poster impulsivement
tu t’abstiendras
Free share is my choice, copyright is a law. Feel free to use these inform...
Luxure
Les infos trop personnelles
pour toi tu garderas
Free share is my choice, copyright is a law. Feel free to use thes...
Paresse
Un bon suivi de tes
publications tu assureras
Free share is my choice, copyright is a law. Feel free to use these ...
Gourmandise
D’abuser ou de tout miser sur
Facebook tu te prémuniras
Free share is my choice, copyright is a law. Feel free...
Conclusion
Les péchés capitaux, oui…

Mais de qui ?
Free share is my choice, copyright is a law. Feel free to use these in...
Fred Colantonio
+32 486 99 58 68
contact@fredcolantonio.com
www.fredcolantonio.com

Photo pro : Stéphane Laruelle
Crédit i...
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Les 7 péchés capitaux de Facebook

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Facebook véhicule son lot de mythes et légendes. Les opportunités professionnelles qu'il offre sont souvent négligées, voire contestées par les entreprises et leurs dirigeants alors qu'ils n'ont même pas daigné y accorder le temps de la réflexion. C'est votre cas ? Découvrez la face cachée de Facebook, découvrir son potentiel pour votre entreprise et apprendre à appliquer les stratégies gagnantes.

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Transcript of "Les 7 péchés capitaux de Facebook"

  1. 1. Les 7 péchés capitaux de #OuPas Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
  2. 2. Top 5 des affirmations qui démontrent que vous loupez quelque chose Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 2
  3. 3. 5 Je ne suis pas dessus, donc j’y échappe Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3
  4. 4. 4 Je n’ai pas envie que les gens voient toute ma vie Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 4
  5. 5. 3 Ce que les gens y font et disent est inintéressant Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5
  6. 6. 2 Facebook, c’est pour le B2C Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
  7. 7. 1 Facebook, c’est pour le privé Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 7
  8. 8. 7 faits sur Facebook que vous allez peut-être découvrir à l’instant Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 8
  9. 9. #1 Vous pouvez choisir de ne pas y être mais ce serait dommage… Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 9
  10. 10. #2 une source d’info de plus en plus importante Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 10
  11. 11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 11
  12. 12. #3 une audience bien présente Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
  13. 13. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 13
  14. 14. #4 un identifiant pour d’autres services Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
  15. 15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
  16. 16. #5 une plateforme publicitaire d’une précision redoutable Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
  17. 17. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
  18. 18. #6 un SAV de proximité Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 18
  19. 19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 19
  20. 20. #7 visibilité une maîtrisée de vos publications Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 20
  21. 21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 21
  22. 22. 3 usages de Facebook que vous pourriez adopter pour votre entreprise Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 22
  23. 23. le choix de l’identité /1 personnelle ou corporate Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 23
  24. 24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 24
  25. 25. un /2 ciblage de précision Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 25
  26. 26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 26
  27. 27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 27
  28. 28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 28
  29. 29. une /3 plateforme de collaboration Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 29
  30. 30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 30
  31. 31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 31
  32. 32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32
  33. 33. 3 usages de Facebook Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33
  34. 34. le recrutement facilité Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34
  35. 35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 35
  36. 36. votre présence planifiée et stimulée Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 36
  37. 37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37
  38. 38. la recherche socialisée Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 38
  39. 39. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 39
  40. 40. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 40
  41. 41. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 41
  42. 42. 3 critères pour parler de réseau social Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 42
  43. 43. un /1 groupe de personnes Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 43
  44. 44. un /2 centre d’intérêt partagé Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 44
  45. 45. des échanges /3 lors de conversations Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 45
  46. 46. Facebook est une arme de séduction massive Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 46
  47. 47. La frontière en ligne/hors ligne a sauté Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 48
  48. 48. La proximité est un moyen distance de nous protéger Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 49
  49. 49. Relations clients individualisées Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 50
  50. 50. Relations clients publiquement individualisées Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 51
  51. 51. 7 péchés capitaux pour un réseau social à 1,15 milliard d’utilisateurs Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 53
  52. 52. Orgueil L’autopromo nombriliste tu limiteras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 54
  53. 53. Avarice Vouloir recevoir sans rien donner tu oublieras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 55
  54. 54. Envie De jalouser les autres tu éviteras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 56
  55. 55. Colère De poster impulsivement tu t’abstiendras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 57
  56. 56. Luxure Les infos trop personnelles pour toi tu garderas Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 58
  57. 57. Paresse Un bon suivi de tes publications tu assureras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 59
  58. 58. Gourmandise D’abuser ou de tout miser sur Facebook tu te prémuniras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 60
  59. 59. Conclusion Les péchés capitaux, oui… Mais de qui ? Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 61
  60. 60. Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 62
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