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Daniel Freaker

               Professor - Design




Chichester College - Higher International Diploma
British Design
Small Island - Big Ideas
What is Design?
Experience


   The connection between user and object:
Improving and Enriching our lives through design
U.K - Diversity


The U.K is a diverse hub for creativity and culture...
British Designer


A designer that lives, and works in the U.K.
Min-Kyu Choi
Min-Kyu Choi with	
  the	
  famous	
  Bri/sh	
  sculptor	
  and	
  designer	
  	
  Antony	
  Gormley	
  
Min-Kyu Choi%'*+34%(%2.*91&):%
;$&%,"<&%*'%#$&%-."/,$%21+5%&=&.7%/)&%$&%#.(=&11&4:%>#%",%9"5%(34%4"?0+1#%#*%2(0@:%%
Min-Kyu Choi	
  designed	
  a	
  solu/on	
  to	
  the	
  problem.	
  
He	
  came	
  up	
  with	
  a	
  way	
  to	
  fold	
  the	
  plug	
  flat.	
  
Min-Kyu Choi	
  also	
  thought	
  further.	
  
He	
  wondered	
  if	
  there	
  was	
  even	
  more	
  scope	
  to	
  the	
  design	
  of	
  the	
  plug.	
  
Michael Marriott
Simple / Cheap / Functional / Funny / Surprising / Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /        To be picked up
Different          and moved like a
                       bowling ball.
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different




            Table lamp with changeable post-card as lampshade. This lets the user
                                                          customize the design.
Michael Marriot
Michael Marriott
                      doesn’t want to
                    design completely
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different          new objects, just to
                    see what we have
                      being used in a
                         different way.
Michael Marriott




                            Many would say that the design has no technique,
                   but the design is about the imagination, about play and fun.
Michael Marriott
Simple /
Cheap /
Functional /
Funny /
Surprising /
Different
Carl Clerkin
  Subtle /
 Familiar /
   New /
 Unusual /
Carl Clerkin
Subtle /
Familiar /
New /
Unusual /
Carl Clerkin
Subtle /
Familiar /
New /
Unusual /




Long Crawling thing
Even the titles of the
                          works are
Carl Clerkin
Subtle /
                 humorous. This is
Familiar /
New /
Unusual /
                              called:
                   “Long Crawling
                              Thing”
Carl Clerkin
Subtle /
Familiar /
New /
Unusual /
Carl Clerkin
Subtle /
Familiar /
New /
Unusual /
Carl Clerkin
Subtle /
Familiar /
New /
Unusual /




                 Glass Chandelier:
               18 wine glasses and
                 clear clips for self-
                          assembly.
Richard Shed
 Interaction /
  Process /
   Context /
   Function
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function
The design will interact
                 with the space around
Richard Shed        it. Almost becoming
Interaction /
Process /
Context /
                        part of the space,
                 rather than staying on
Function



                                   its own.
Richard Shed
Interaction /
Process /
Context /
Function




           The hook for jackets is two things combined. It is a sign for where to put
                                                    your jacket and the hook itself.
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function




                                            Richard Shed asks questions like:
                how can an object work better and become two things at once?
Richard Shed
Interaction /
Process /
Context /
Function




                                          Richard Shed asks questions like:
                how can an something become adaptable to the space I am in?
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function




           Sometimes the design is completely functional, at other times the use of
                       image makes us feel more secure in a psychological way.
Richard Shed
Interaction /
Process /
Context /
Function
Richard Shed
Interaction /
Process /
Context /
Function




Solutions for spaces look at
real issues. This space had
issues with sound so the
design of the ceiling is
sound absorbing.
Richard Shed
Interaction /
Process /
Context /
Function




Exhibition space design
made it feel like the work
surrounded the viewer.
Richard Shed
Interaction /
Process /
Context /
Function




Exhibition space design
made it feel like the work
surrounded the viewer. But
the use of materials is
honest and cheap.
Max Lamb
Experimentation /
   Simplicity /
   Materials /
   Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Max Lamb
Experimentation /
Simplicity /
Materials /
Everyday
Tom Dixon
 Material /
 Process /
 Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /        Gravity and accident make each
Honesty      chair different, but the basic shape is
                                          the same.
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Tom Dixon
Material /
Process /
Honesty
Johanna Van Daalen + Tim Denton
      Human Interaction /
         Relationships /
          Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Johanna Van Daalen
& Tim Denton
Human Interaction /
Relationships /
Closeness /
Stuart Haygarth

  Recycling /
    Light /
   Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Stuart Haygarth

Recycling /
Light /
Colour /
Gitta Gschwedtner

   Humour /
  Subversion /
   Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /




                    Playing with the scale and shape of normal objects gives them new
                                                                meaning and new life.
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Gitta Gschwedtner

Humour /
Subversion /
Mutation /
Dominic Wilcox
    Speed /
Re-appropriation /
   Tradition /
      New
Each day for 30
                        consecutive days I
Dominic Wilcox
                        attempted to make
Speed /
Re-appropriation /    something creative. I
Tradition /
New
                     hoped to force myself
                         into making quick
                        decisions, creating
                        things instinctively.
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New
Dominic Wilcox
Speed /
Re-appropriation /
Tradition /
New




              A traditional door mat actually becomes the carpet for the whole house.
Industrial Facility

Kim Colin + Sam Hecht
     Reduced /
       Clean /
     Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /


                      Space and objects /
Clean /
Functional



                       Form and function
                                together
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional        Even the smallest
                 object in a space is
              treated with the same
                  attention to detail.
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Industrial Facility

Kim Colin + Sam Hecht
Reduced /
Clean /
Functional
Norman Foster
 Technology /
  Machine /
  Modernity
Norman Foster
Technology /
Machine /
Modernity
While the form
                looks patterned,
Norman Foster
Technology /
                       it actually
Machine /
Modernity          serves to cool
                  the building by
                moving fresh air
                          around.
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Norman Foster
Technology /
Machine /
Modernity
Thomas Heatherwick
     Nature /
    Collection /
   Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Breaking up a space
                     and playing with the
Thomas Heatherwick
Nature /
                      dimensions means
Collection /
Celebration
                      we look at it afresh
                       and in a new way.
Thomas Heatherwick
Thomas Heatherwick
Nature /
Collection /
Celebration




          Even the most ugly of forms
                  can be inspirational
Thomas Heatherwick
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration




        Each pole extension actually
         draws light into the building.
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration




                 Sometimes ideas come from processes as well as from shapes.
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration




                     205
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration




East Beach Café,
Near Chichester College
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration
Thomas Heatherwick
Nature /
Collection /
Celebration




 Looking at the shapes in nature
can give us so much inspiration.
Seymour Powell

Richard Seymour + Dick Powell
           Sleek /
         Functional /
           Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality




                    212
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
Richard Seymour &
Dick Powell

Sleek /
Functional /
Quality
End

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British design small