4. “In this new world, information is king.
The more information you have, the
better and faster your analysis, the
greater the probability that you will make
winning investments.”
Geoffrey Moore - Inside the Tornado
6. But To What End?
Realization/Accounting
Validate/ROI
Control
7. Realization/Accounting
Standard & Poor’s 500; Market to
Book ratio
– 1929: 30/70%
– 1990: 63/37%
– 2001: 84%/16%
Example: IBM Acquired Lotus; $1.84
billion estimated in Intellectual Capital
Several Approaches
Primarily Focused on Intangible Assets
12. Average Normalized Earnings
Avg (Past Earnings + Consensus
Forecasts of analysts for future earnings) –
reasonable estimate on physical assets = IC
KM value + Brand + Customer base)
13. Scorecards/Direct IC
Estimate of IC via its components.
Identified and evaluated either individually
or as an aggregated and/or correlated
coefficient.
More focused on internal health than
financial stability
Direct IC Attempts to estimate a dollar
value
15. Return On Assets (ROA)
Avg pre-tax earnings for x years / avg
intangible assets for x years = Avg ROA
(Avg ROA - Avg ROA per industry ) * Co
avg tangible assets = avg earning from IC
16. Return On Assets (ROA)
Focus On Specific Intellectual Asset
Property Management Systems (IAPMS)
$1 trillion In Intellectual Assets
Spurred By Need To Look For Alternative
Means To Revenue
17. Return On Assets (ROA)
Example: Patents as Intellectual Property
Intersection of Employee Competence, External
Structure and Internal Structure
Alignment With Core Goals and Competencies
Specific Infringement Focus and Partnering
Opportunity
18. Return On Assets (ROA)
Employee Competence (Relevance and talent pool)
Number of reported inventions/employee
Number of filings/employee
19. Return On Assets (ROA)
Internal Structure (portfolio maturity, growth and
value)
Average age of patent rights
% patent rights not yet published
Total number of patent rights
Total patent inventions
Number first filings
20. Return On Assets (ROA)
External Structure (External value)
% commercially used by company
% patent licensed to others/coopetition
% involved in disputes
% time spent in litigation
21. Return On Assets (ROA)
Aggregate Alignment
% sales protected by patents
% of income from licensing patents rights
% of new-to-market- products protected by
patent rights
Sales protected by patent rights/R&D expenditure
Licensing income/R&D expenditure
Total patent costs/R&D expenditure
23. Return On Value
Focus on Value Not Costs
Requires Strong Sponsor With Vision
Must Be Aligned With CSF/Explicit
High Business Impact, Results That
Are Transferable and Practical
25. Validate/ROI
“KM is about creating value based on the
intangible assets of the firm . . . .”
- Hubert St. Onge
“But sometimes the CFO gets obstinate.”
- Carl Frappaolo
27. Validate/ROI
Focus On Tactical, Tedious/Undersell
Reduction in Floor space
Time Saved Not asking questions
Less time answering questions/recreating
answers and solutions
Less time receiving and reading irrelevant email/
sources
Cost of a wrong answers
Reduced travel time and expense
Reduced employee turn-over
Quicker employee assimilation
28. Validate/ROI
Leverage These to Go Forward
Pilots Versus Full Scale Implementation
Audits After The Fact
Never Underestimate The Power Of Culture
31. Control
Monitoring and tracking Individual and
team-based authoring, reading,
collaboration, projects, search
Value is in brokering tacit knowledge
owners and fostering new alliances