Enterprise 2.0 = KM 2.0?
Carl Frappaolo
VP, Market Intelligence @ AIIM.org
Dan Keldsen
Director, Market Intelligence @ AIIM.org

?
What is
Knowledge
Management

?
What is
Enterprise 2.0

?So...
What’s
New

Knowledge Management
• Which factors are critical for my business
that can be addressed by KM?
• Which knowledge adds the most value?
• What are the highest priority initiatives?
• How do you create a
culture for sharing and
Bus. • What tools are
Strategy currently in place?
learning?
• Which people need to be • What tools are
needed to enable the
empowered to contribute
People Technology environment?
and leverage knowledge?
• Are priorities aligned with • How do you fill the
gap?
measurements?
Process
• Are the right processes in place to:
©
• Disseminate, share and apply
knowledge
• Capture, refine and create knowledge
• Deliver business value?

Strategy:
Purpose and Focus
Goals and Objectives
Return on Investment

People:
Allegiances
Incentives
Inclinations
Respect
Trust

Process:
Ingrained
Supporting
Context

?So...
What’s
New

Knowledge Management
• Which factors are critical for my business
that can be addressed by KM?
• Which knowledge adds the most value?
• What are the highest priority initiatives?
• How do you create a
culture for sharing and
Bus. • What tools are
Strategy currently in place?
learning?
• Which people need to be • What tools are
needed to enable the
empowered to contribute
People Technology environment?
and leverage knowledge?
• Are priorities aligned with • How do you fill the
gap?
measurements?
Process
• Are the right processes in place to:
©
• Disseminate, share and apply
knowledge
• Capture, refine and create knowledge
• Deliver business value?

(Old) Technology Map to KM
Knowledge complexity
Explicit Tacit
Groupware, Profiling, E-mail
Intermediation
Document Management, Visualization, Portals
Externalization
Search, Taxonomies, Agents
Internalization
Workflow, Decision Support Trees
Cognition
Low Barrier

(New) Technology Map to KM
Knowledge complexity
Explicit Tacit
Wikis, Blogs, Social Network Analysis
Intermediation
Wikis, Blogs, Podcasting
Externalization
RSS, Mashup, Search,
Internalization Social Tagging & Bookmarking
RSS, Mashup
Cognition
Low Barrier

?So...
What’s
New

So, What’s New?
(in Technology)
• Low barrier/Ease of implementation
• Web/Widely accessible
• Lean
• Low cost
• Agile
• Emergent/Heuristic

Evolution, not
Revolution

?
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www.aiim.org/enterprise20
441 respondents, 80+ pages,
70+ charts/figures
Released Q1 2008

Top Findings
Age Doesn’t Matter (as Much as You Think)
Culture Matters (More Than You Think)
A Slow Market (Frustrates Early Adopters)
Strategy (is Hard to Find)

Age Doesn’t Matter (as Much as You Think)
How Critical Is
Enterprise 2.0 to
Your Organization’s
Millennials
Business Goals/
Success?
37%
(Significant to
Imperative
Responses) Boomers
38%

Age Doesn’t Matter (as Much as You Think)
Are You an Internal Champion of Enterprise 2.0 Within Your
Organization?

Strategy (is Hard to Find)
KM Inclined
31% as Likely
to Pursue Enterprise 2.0 Strategically
Rather Than Ad Hoc

A Slow Market (Frustrates Early Adopters)
All (Respondents) KM Inclined
Adoption is minimal Adoption is Magnified
Source: AIIM Market Intelligence Source: AIIM Market Intelligence
Characterize Your Organization’s
Adoption of the Above Technologies

www.aiim.org/
enterprise20
cfrappaolo@aiim.org
www.TakingAiim.com
dkeldsen@aiim.org
www.BizTechTalk.com