Can Enterprise 2.0
Break the Knowledge
Management Cultural
      Barrier?
           Carl Frappaolo
     Information Archi...
NO
What is
Culture?
Knowledge Management
                         • Which factors are critical for my business that
                          ...
Culture  Reflects
                   Strategy

 or Blinds it
Culture    Drives
                    Process


or Circumvents it
Culture    Leverages
                 Technology


or Sabotages it
The Yin and Yang of Culture & Technology
!"#$%&'()
                                                                       ...
Islands
of
Me
– Culture

   •   Protectionism
   •   Functional
Isolation
   •   Hierarchical
management
   •   Tall
and
t...
One‐way
Me/
Enterprise
1.0
– Culture

   •   One‐way
push‐based
sharing
   •   As
Needed
Knowledge
Seeking
   •   Closed
c...
Team
Me
– Culture

   •   Team
focused
   •   Shared
repositories
   •   Knowledge
Seekers
   •   Closed
communities/Earne...
Proactive
Me/
Enterprise
1.5
– Culture

   •   Push/Pull
24/7
   •   Extended
Enterprise
   •   Modular
Work
Sharing
   • ...
Two‐way
Me
– Culture
   • Proactive
Community
Building
   • COPs/COIs
   • Knowledge
Management
         – Driven
from
the...
Islands
of
We
– Cultural
Inclination
       •   “Socialness”
is
a
major
asset
       •   Profiling/Core
Competency
       ...
Extended
Me/
Enterprise
2.0
– Cultural
Inclination
   •   Transparency
   •   Participative/Engaged
   •   Always
On/In
  ...
?
Worker Models for Enterprise 2.0
         Isolated
                                                                     ...
Knowledge Management
                         • Which factors are critical for my business that
                          ...
A Technology Map to KM
                         Knowledge complexity
             Explicit                             Tac...
How Enterprise 2.0 Makes a Difference
  
Low
barrier
/
ease
of
implementation
  
Web/widely
accessible
  
Emergent/heurist...
Resistance is Real
                                                      Users
                               Mgmt
       ...
The Challenge of
     Incentivizing
Knowledge Provider
Able to share the                    Will work
                    ...
Can Enterprise 2.0
Break the Knowledge
Management Cultural
      Barrier?
YES
To some
 degree
Assessing Your Apptitude for KM & E2.0
                    Structure

  Technology                              Culture

 ...
Dos
  &
Don’ts
DOs
•Create a BizTech Vision
•Sell, Promote & Market
•Leverage Needs & Culture
•Nurture & Promote Champions
•Learn From Hi...
DON’Ts
•Ignore Resistance
•Focus on IT
•Be Rigid
•Pilots = Solution
•Boil the Ocean
Let’s Get 2.0
    www.informationarchitected.com
    Facebook: Information Architected
    Twitter: @IAI


    cf@informat...
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Can E2.0 Break Through the KM Cultural Barrier

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Can E2.0 Break Through the KM Cultural Barrier

  1. 1. Can Enterprise 2.0 Break the Knowledge Management Cultural Barrier? Carl Frappaolo Information Architected, Inc.
  2. 2. NO
  3. 3. What is Culture?
  4. 4. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? People/ enable the environment? Culture Technology •Are priorities aligned with • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  5. 5. Culture Reflects Strategy or Blinds it
  6. 6. Culture Drives Process or Circumvents it
  7. 7. Culture Leverages Technology or Sabotages it
  8. 8. The Yin and Yang of Culture & Technology !"#$%&'() *+$$,)-./%/'() !"$%.(")#0)1') 2.'34%,)1') ) 5'%6)1' ) 78#%9&:;')1' ) 54#34%,)1' ) !"$%.(")#0)<' -=&'.('()1' ) &"#$ !"%$ !"#$ Source: AIIM
  9. 9. Islands
of
Me – Culture
 • Protectionism • Functional
Isolation • Hierarchical
management • Tall
and
thick
(multiple)
walls • Competition
seen
only
externally – TTM
(time
to
market)
long
shelf
life – Technology
 • Siloed
repositories • Standalone
applications • Manual
integration‐reentry 7
  10. 10. One‐way
Me/ Enterprise
1.0 – Culture
 • One‐way
push‐based
sharing • As
Needed
Knowledge
Seeking • Closed
communities/Earned
Trust • Structured
Teams • Network
Management • Semi‐permeable
Functional
Walls – Technology
 • Shared
yet
siloed
repositories • Communication‐focused
Channels • Standalone
workflow 8
  11. 11. Team
Me – Culture
 • Team
focused • Shared
repositories • Knowledge
Seekers • Closed
communities/Earned
Trust • Limited
Extended
Enterprise • Cross‐Team
Collaboration – Predominately
internally
focused – KM
Best
Practice • Internal
Cannibalization – Technology
 • Intranets
&
Extranets • Groupware • Integrated
work
models
(EAI) 9
  12. 12. Proactive
Me/ Enterprise
1.5 – Culture
 • Push/Pull
24/7 • Extended
Enterprise • Modular
Work
Sharing • Semi‐automatic
collaboration – Technology
 • Dynamic/Personalized
Web • Agents • Portals/Dashboards • Vortals
and
B2B
Marketplaces 10
  13. 13. Two‐way
Me – Culture • Proactive
Community
Building • COPs/COIs • Knowledge
Management – Driven
from
the
top • Collective
Intelligence
 – Brute
force,
no
emergence • Strategic
Collaboration • Semi‐Transparent – Technology • Early
Open
Source • SOA/Strategic
Portal
Deployments • Social
Networking • Information
Architecture/ Taxonomies 11
  14. 14. Islands
of
We – Cultural
Inclination • “Socialness”
is
a
major
asset • Profiling/Core
Competency • Virtual
Teaming • B2C
Focus • Cost‐driven
Outsourcing • Semi‐Mass
customization – Supportive
Technologies • Strategic
use
of
social,
emergent
and
 integration
software
 • Collaborative
content
development • SOA/Modular
Adaptive
Applications 12
  15. 15. Extended
Me/ Enterprise
2.0 – Cultural
Inclination • Transparency • Participative/Engaged • Always
On/In • Mass
Customization • Agility • Competency‐Driven
Outsourcing • Embedded/Strategic
Collective
 Intelligence – Supporting
Technologies • Strategic
deliberate
internal
deployment
 of
emergent
and
social
software • Integration
and
Modular
Programming 13
  16. 16. ? Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 2.0 1.5 1.5 1.0 1.0 ©
AIIM
|
All
rights
reserved 8 © AIIM | All rights reserved 6
  17. 17. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? People/ enable the environment? Culture Technology • Are priorities aligned with • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  18. 18. A Technology Map to KM Knowledge complexity Explicit Tacit Intermediation Social Tagging & Bookmarking, Blogs, E SNA M E Externalization Wikis, Blog, podcasting, RSS R G Internalization RSS, Mashup, Search/Social Tagging & E Bookmarking N C Mashup, RSS, emergence and Cognition workflow E
  19. 19. How Enterprise 2.0 Makes a Difference 
Low
barrier
/
ease
of
implementation 
Web/widely
accessible 
Emergent/heuristic 
Lean 
Low
cost 
Agile 
Evolution
not
Revolution
  20. 20. Resistance is Real Users Mgmt IT Experienced ∆4 Experienced 0 Experienced 72% % 64% 49% Overcame Overcame Overcame 38% 40% 32% Source: Information Architected and The 2.0 Adoption Council
  21. 21. The Challenge of Incentivizing Knowledge Provider Able to share the Will work for Knowledge knowledge, but has no incentive to do so ? Knowledge Seeker Highly incentivized to exchange knowledge, ECM requires knowledge provider’s cooperation
  22. 22. Can Enterprise 2.0 Break the Knowledge Management Cultural Barrier?
  23. 23. YES
  24. 24. To some degree
  25. 25. Assessing Your Apptitude for KM & E2.0 Structure Technology Culture + + - Innovation - Process - + Communication Current KM Practices Team Structure
  26. 26. Dos & Don’ts
  27. 27. DOs •Create a BizTech Vision •Sell, Promote & Market •Leverage Needs & Culture •Nurture & Promote Champions •Learn From History/Iterate
  28. 28. DON’Ts •Ignore Resistance •Focus on IT •Be Rigid •Pilots = Solution •Boil the Ocean
  29. 29. Let’s Get 2.0 www.informationarchitected.com Facebook: Information Architected Twitter: @IAI cf@informationarchitected.com Facebook: Carl Frappaolo Twitter: @carlfrappaolo

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