Can E2.0 Break Through the KM Cultural Barrier

Can Enterprise 2.0 Break the Knowledge Management Cultural Barrier? Carl Frappaolo Information Architected, Inc.

What is Culture?

Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? People/ enable the environment? Culture Technology •Are priorities aligned with • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?

Culture Reﬂects Strategy or Blinds it

Culture Drives Process or Circumvents it

Culture Leverages Technology or Sabotages it

The Yin and Yang of Culture & Technology !"#$%&'() *+$$,)-./%/'() !"$%.(")#0)1') 2.'34%,)1') ) 5'%6)1' ) 78#%9&:;')1' ) 54#34%,)1' ) !"$%.(")#0)<' -=&'.('()1' ) &"#$ !"%$ !"#$ Source: AIIM

Islands of Me – Culture  • Protectionism • Functional Isolation • Hierarchical management • Tall and thick (multiple) walls • Competition seen only externally – TTM (time to market) long shelf life – Technology  • Siloed repositories • Standalone applications • Manual integration‐reentry 7

One‐way Me/ Enterprise 1.0 – Culture  • One‐way push‐based sharing • As Needed Knowledge Seeking • Closed communities/Earned Trust • Structured Teams • Network Management • Semi‐permeable Functional Walls – Technology  • Shared yet siloed repositories • Communication‐focused Channels • Standalone workflow 8

Team Me – Culture  • Team focused • Shared repositories • Knowledge Seekers • Closed communities/Earned Trust • Limited Extended Enterprise • Cross‐Team Collaboration – Predominately internally focused – KM Best Practice • Internal Cannibalization – Technology  • Intranets & Extranets • Groupware • Integrated work models (EAI) 9

Proactive Me/ Enterprise 1.5 – Culture  • Push/Pull 24/7 • Extended Enterprise • Modular Work Sharing • Semi‐automatic collaboration – Technology  • Dynamic/Personalized Web • Agents • Portals/Dashboards • Vortals and B2B Marketplaces 10

Two‐way Me – Culture • Proactive Community Building • COPs/COIs • Knowledge Management – Driven from the top • Collective Intelligence  – Brute force, no emergence • Strategic Collaboration • Semi‐Transparent – Technology • Early Open Source • SOA/Strategic Portal Deployments • Social Networking • Information Architecture/ Taxonomies 11

Islands of We – Cultural Inclination • “Socialness” is a major asset • Profiling/Core Competency • Virtual Teaming • B2C Focus • Cost‐driven Outsourcing • Semi‐Mass customization – Supportive Technologies • Strategic use of social, emergent and  integration software  • Collaborative content development • SOA/Modular Adaptive Applications 12

Extended Me/ Enterprise 2.0 – Cultural Inclination • Transparency • Participative/Engaged • Always On/In • Mass Customization • Agility • Competency‐Driven Outsourcing • Embedded/Strategic Collective  Intelligence – Supporting Technologies • Strategic deliberate internal deployment  of emergent and social software • Integration and Modular Programming 13

? Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 2.0 1.5 1.5 1.0 1.0 © AIIM | All rights reserved 8 © AIIM | All rights reserved 6

Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? People/ enable the environment? Culture Technology • Are priorities aligned with • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?

A Technology Map to KM Knowledge complexity Explicit Tacit Intermediation Social Tagging & Bookmarking, Blogs, E SNA M E Externalization Wikis, Blog, podcasting, RSS R G Internalization RSS, Mashup, Search/Social Tagging & E Bookmarking N C Mashup, RSS, emergence and Cognition workflow E

How Enterprise 2.0 Makes a Difference  Low barrier / ease of implementation  Web/widely accessible  Emergent/heuristic  Lean  Low cost  Agile  Evolution not Revolution

Resistance is Real Users Mgmt IT Experienced ∆4 Experienced 0 Experienced 72% % 64% 49% Overcame Overcame Overcame 38% 40% 32% Source: Information Architected and The 2.0 Adoption Council

The Challenge of Incentivizing Knowledge Provider Able to share the Will work for Knowledge knowledge, but has no incentive to do so ? Knowledge Seeker Highly incentivized to exchange knowledge, ECM requires knowledge provider’s cooperation

Can Enterprise 2.0 Break the Knowledge Management Cultural Barrier?

To some degree

Assessing Your Apptitude for KM & E2.0 Structure Technology Culture + + - Innovation - Process - + Communication Current KM Practices Team Structure

Dos & Don’ts

DOs •Create a BizTech Vision •Sell, Promote & Market •Leverage Needs & Culture •Nurture & Promote Champions •Learn From History/Iterate

DON’Ts •Ignore Resistance •Focus on IT •Be Rigid •Pilots = Solution •Boil the Ocean

Let’s Get 2.0 www.informationarchitected.com Facebook: Information Architected Twitter: @IAI cf@informationarchitected.com Facebook: Carl Frappaolo Twitter: @carlfrappaolo

Can E2.0 Break Through the KM Cultural Barrier

by Carl Frappaolo on Jun 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 8

Statistics

Can E2.0 Break Through the KM Cultural Barrier — Presentation Transcript

http://fredzimny.wordpress.com	5
http://www.informationarchitected.com	2
http://serve4impact.com	1