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  • In June, 2007--less than three years ago--Apple Computer introduced the iPhone, which initiated a new class of devices now known as "smart phones". Reflects in figures…popularity grown since thenOwnership varies by income group. Only 67 per cent of households in the lowest income decile group reported ownership in 2009, compared with 92 per cent in the highest income group.
  • Smartphone Mobile Travel is growing faster than any other travel sector. The number of travellers searching the net with Smartphone Mobiles will soon exceed the number doing so with a laptop or a desktop computer.Copenhagen has become the first airport to use augmented reality to help passengers navigate their way around the airport.In the future it could also offer real-time information ranging from the length of security queues, to which airport lounges are the busiest – helping passengers to make more informed choices.Augmented reality (AR) –is fast becoming one of the hottest mobile app trends of 2011.
  • Google, yahoo, rss, facebook, twitter, myspace, last.fm (music player/radio), technorati (blog search engine), vimeo (creative videos), stumpleupon (social bookmarking), linkedin, youtube, reddit (voice of the internet), delicious (social bookmarking), diigo (social bookmarking), flickr
  • Top 100 comscore global websites, among google and yahoo also ebay, etc. All present on fb; malaysiaairlines best example
  • What is twitter used for
  • Jetblue best example
  • ¼ hour, about 1.2% of the whole day
  • This could be ur vid. Especially interesting in tourism, to show ur destination/hotel/restaurant

Technology embed Technology embed Presentation Transcript

  • Technology Trends
    Jacqueline.Lorna.Manuela.Franziska
  • MOBILE TECHNOLOGY
    TECHNOLOGY IN HOSPITALITY
    ONLINE TRAVEL BEHAVIOR
    SOCIAL MEDIA
  • MOBILE TECHNOLOGY
  • 5 BILLION
    MOBILE PHONE CONNECTIONS WORLDWIDE
    SMS
    ALREADY USED
    TO DELIVER
    INSTRUCTIONS
    Sources: http://www.physorg.com
    BBC News, 2010, ONS
  • BY CHRISTMAS 2011
    1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE
    Source: http://www.gigaom.com
  • AUGMENTED REALITY
  • Source: http://www.gigaom.com
    AR helps passengers to
    get around the airport.
    In future even
    length of security queues,
    busy lounges, etc.
    COPENHAGEN AIRPORT
  • # of travellers using Smartphones for information
    Source: http://www.trendsfortourism.com
    will soon exceed the # of those using laptops or desktop computers
  • Tablets and smartphones
    will be the primary way
    of accessing the web
    in 5 years time.
    So not only during the trip
    but also planning the trip
    with tablets and/or smartphones
    Source: http://www.trendsfortourism.com
  • FOR YOUR BUSINESS
    DEVELOP INTERFACES WITH MOBILE DEVICES
    MAKE PLANNING AND BOOKING MORE
    CONVENIENT BY CREATING
    NEW POINTS OF ELECTRONIC DISTRIBUTION
    ALLOW MOBILE PAYMENTS
    DEVELOP SMARTPHONE APPS
    Source: WTTC, 2003
  • TECHNOLOGY IN
    HOSPITALITY
  • TRENDS IN TOURISM
    Virtualization
    Web 2.0, Social Networking
    Mobility/Mobile Devices
    Business Insights, Analytics
    Digital Signature, User Interfaces
    Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx
  • 68% OF
    BUSINESS
    TRAVELERS
    CHOOSE
    MOBILE BOOKING
    Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf
  • VIRTUAL VISITS
    are now possible
    RANGE
    SPEED
    COMFORT
    SAFETY
    Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html
  • Relationship Building
    Flexibility & Accesibility
    Improving Productivity
    Frequent & interactive communication
    Source: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf
  • Database management systems
    respond to individuals
    More control for tourists
    on how they spend their money
    Improving speed & comfort
    reducing the real cost of travel
    All aspects of Tourism & Hospitality
    are being dramatically changed!
    Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf
  • This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.
    Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html
  • ONLINE BEHAVIOR
  • Source: www.internetworldstats.com
    Increase of 480.4%
    worldwide between 2000-2011
  • INTERNET TRAVEL SOURCE
    #1 IN GERMANY
    67% LOOK
    FOR TRAVEL
    INFO
    ONLINE
    UP TO 89%
    OF DECISIONS
    ARE MADE
    DUE TO
    THE INTERNET
    Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm
  • multilingual
    simple
    more trusted
  • APPROX. 50% OF TRAVEL
    PLANS ARE MADE DUE TO
    ONLINE REVIEWS
    WHY DO PEOPLE WRITE REVIEWS?
    HELP OTHERS TO BETTER DECISIONS
    REWARD OR HELP THE COMPANY
    Source: http://www.bazaarvoice.com
  • Europe
    China
    2007 = 1.4 billion USD by online booking
    2010 = 6.2 billion USD (forecasted)
    Sources:
    www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
    Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.
  • ONLINE PURCHASE OF TRAVELS
    IN THE U.S.
    60% IN 2009
    57% IN 2008
    51% IN 2007
    Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
  • LARGEST ONLINE REVIEW SITE
    50 million visitors/month
    45 MILLION REVIEWS
    85000 cities
    474000 hotels
    135000 attractions
    675000 restaurants
    Source: http://www.tripadvisor.com
  • LEADING GERMAN SPEAKING
    HOTEL REVIEW PLATFORM
    500-1500 reviews/day
    660.000 hotel reviews
    25.000 travel tips
    NOT JUST REVIEW BUT ALSO
    BOOKING SITE!
    Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
  • BY 2015
    40-80%
    OF ALL VACATIONS
    ARE EXPECTED TO
    BE BOOKED
    ONLINE
    ALL IN ONE
    PLATFORMS
    REVIEW - BOOK
    Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
  • THE FUTURE
    Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
  • THE FUTURE
    320 square meter shop
    30 square meter screen with holiday pictures
    Virtual touch screens
    • combination of virtual world and personal advice
    Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
  • SOCIAL MEDIA
  • Source: https://www.facebook.com/press/info.php?statistics
    Source: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html
    48 HOURS OF VIDEO
    UPLOADED
    x MINUTE
    500 MILLION
    ACTIVE USERS
    1 BILLION
    TWEETS PER WEEK
    Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day
  • dddddddddd
    10
    2
    OUT OF
    REVIEW FACEBOOK
    BEFORE BOOKING THEIR VACATION
    Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers
  • 2.5 MILLION WEBSITES
    USE FACEBOOK AS
    A PLATFORM
    INCLUDING OVER HALF OF COMSCORES
    GLOBAL WEBSITES
    Source: https://www.facebook.com/press/info.php?statistics
  • $3 million
    ROI
    Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
  • AN AVERAGE USER SPENDS
    15 MINUTES EACH DAY ON YOUTUBE
    Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /
  • 3 BILLION VIEWS
    A DAY
    Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/
  • SOCIAL MEDIA BIGGER
    THAN SEARCH ENGINES
    Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
  • WE THANK..
    YOU FOR YOUR ATTENTION!
    AND
    Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.carefreetrip.comwww.w3it.uswww.sabrehospitality.comwww.blogjer.comwww.cart2mobile.comwww.en.ce.cnGoogle Earthwww.plechi.czwww.hitwise.comwww.applicant.comwww.flickr.com And obviously thanks to our great teacher ;-)