Thoughts on Digital Design 2013

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This presentation was held by Sami Relander in Markkinointiviestinnän viikko 2012.

This presentation was held by Sami Relander in Markkinointiviestinnän viikko 2012.

More in: Design , Technology , Business
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Transcript

  • 1. SOME THOUGHTS ON DIGITAL DESIGN FOR 2013CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER
  • 2. CONTENTS• Hello!• Things I’ve learned along the way – Your best friend – No more strategies – Sprinting is good for you – Mobile first – Forget social media – Go responsive, be future friendly – You are a publisher• Questions, comments and hopefully answers too
  • 3. HELLO! • CEO, Account director • Ph.D. (econ.) • 15+ years of experience • Worked on hundreds projects • Made a ton of mistakes
  • 4. YOUR BEST FRIEND
  • 5. NO MORE STRATEGIES
  • 6. SPRINTING IS GOOD FOR YOU
  • 7. MOBILE FIRST
  • 8. FORGET SOCIAL MEDIA
  • 9. GO RESPONSIVE, BE FUTURE FRIENDLY
  • 10. YOU ARE A PUBLISHER• Platforms for distributing content• Stop thinking launch, start thinking lifecycle• Content is the service! – It’s NOT a feature or add-on• All content must have a purpose• The governance of content• Investing into “better” content provides by far the best ROI of ALL digital activities
  • 11. THE END• Thanks and goodbye• Call or email me – sami.relander@frantic.com – 050 567 0261