Speech Social sourcing @sail startup frank willems

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This is my 15 minutes presentation at the kickoff of the Interreg Sail project for developing sustainable cargoships. I help this project with creating social sourcing communities and research

This is my 15 minutes presentation at the kickoff of the Interreg Sail project for developing sustainable cargoships. I help this project with creating social sourcing communities and research

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Transcript

  • 1. Social Sourcing for @SAIL project Frank Willems Professor leadership and sourcingHanze University of Applied Sciences Groningen
  • 2. What is social sourcing?
  • 3. Crowdsourcing • Crowdsourcing is outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group ofSocial sourcing people or community (a crowd), through an open call Tribes • A tribe is a group of people connected to one another, connected to a leader and connected to an idea Co-creation • Co-creation is a new way of market- or business strategy that emphasizes the development and ongoing realization of mutual firm-customer value
  • 4. Why social sourcing?
  • 5. Wikipilot Nautical Maps Crowdsourcing project; drives unexpected connections and passion
  • 6. Vangstenregistratie.nl, 7000 professional fishermen provide the Ministry of Agriculture valuableinformation on water quality and share their knowledge with 350.000 other fishers
  • 7. How can you make social sourcing work?
  • 8. Creators Critics Collectors Joiners Spectators InactivesThe Groundswell ladder shows the levels of participation; at which level are you participating?
  • 9. Use social networking concepts• Nicholas Christakis: Our experience with the world depends on the factual structure of our networks and all that flows in these networks• Ronald Burt: People focus on activities within their own group and that causes ‘structural holes’ in information flow between these groups
  • 10. Find the creators in the middle and the connectors at the edges ofyour social network. You can use LinkedIn Inmap to find these people
  • 11. Use principles of leadership, passion, mentality and drive from Olympic Sportspeople
  • 12. Effect Line of development by social sourcing and Lean Leadership 4 3 2 Energy and time Result of right Leadership and social sourcing
  • 13. Marketshare Lurkers Find this & 90% Participation crowd and challenge the tipping pointInnovators Early Early Late Laggards2,5% Adopters Majority Majority 16% 13,5% 34% 34% Spectators Collectors Inactives Creators Joiners Critics Groundswell ladder of particpation Find the right crowd with innovation and social sourcing principles
  • 14. Crowdfunding is the next stepThe Royal Amsterdam Concertgebouw has raised a crowd funding campaign withmore than 700 passionate people with a tax restitution arrangement and receiveda donation of 8,7 million euro to change and maintain their building structural The Fink RCO App is a next step to collect more and create a community of passionate and connected people Crowd funding is here to stay, but you have to combine smart, address passion, add value and keep on!
  • 15. What can we do tomorrow?
  • 16. Listen, observe and feel; What and who you need is closer than you think, that’s sustainable too Choose, check and connect, be critical Focus will lead to better results, aim for a high level of professionalism Create (together) and enjoyReceive almost automatically reaction with a network of passionate professionals