Windows Live Mail

Windows Live Mail Paul Major, Director Rajit Marwah, Sr. Product Manager David Barlin, Sr. Business Manager, Monetization The Netherlands, Oct. 5, 2006

2 trends: Make it easier for me I want to know precisely I can do it myself Tell me what happens

Windows Live makes it possible

Windows Live is a series of products and services from Microsoft, made to work seamlessly together so that users will be..…

Online Informed Safe … ..always and everywhere

MSN Hotmail – Where we began

Largest free email service in the world with 260+ million active accounts

Launched in 1996, acquired in January 1998

Scale grew beyond original design principles and technologies

From 8 million at acquisition to 260+ million active accounts today

From US/EN to 17 languages and customers in virtually every country in the world

Made BandAid fixes, but that wasn’t sustainable for the long-term

Windows Live Mail – Successor to Hotmail

What is Windows Live Mail?

Next generation web email service from Microsoft (currently in beta)

Built from the ground up utilizing latest web technologies (AJAX and server infrastructure)

Incorporates feedback and insight from Hotmail, Outlook Express, Outlook, Entourage, and OWA

Integrates with other Windows Live services such as Windows Live Messenger and Live.com to deliver powerful, seamless communication

Existing customers can upgrade to Windows Live Mail and still us their @hotmail.com or @msn.com IDs

Objective: Smart, Personal, Reliable Web Email Service

Delivering an experience customers will find compelling for their Primary mail experience

Developing web mail for the next decade and beyond

Integrated online communication experience

Windows Live Mail What Are People Doing in Mail? Amsterdam, NL 5 October, 2006

What are People Doing in Mail?

We have always had a picture of our users

They want something that is Smart, Personal, and Reliable

We’ve recently done some research that helps us understand why

Methodology

3 rd party research partner (Metrixlab)

Asked over 2,500 US WLM users how they use mail

What topics do you talk about?

How does mail help you when you buy products?

WorldWide study in the next few months

A Key Place for Lifestyle Discussion

Did you know that WLM users discuss the following topics in their emails ?

74% of males and 78% of females discuss social arrangements, such as what movies/films, concerts or events to see or where to eat via email

79% of females discuss travel plans via email

81% of males discuss electronics and gadgets via email

69% of females discuss health and medicine - the health and care of themselves, friends, and family - via email

Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006

A Key Place for Deciding What to Buy

75% of males discuss electronic and gadgets purchases via email

61% of 18-35 year olds discuss music purchases via email

58% of males discuss auto purchases via email

52% of females discuss clothes and accessories purchases via email

45% of females discuss beauty products purchases via email

Did you know that WLM users when planning to buy the following types of products, discuss the purchase in their emails ? Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006

Point of Influence Movie studios should advertise on Thursday & Friday

Mail users are influencing each others’ decisions through conversations with the people they care about

So what do you want to do this weekend? Hey, I hear Spiderman 6 is great. Let’s go to the movies! Jim is in town; what should we do? Is there anything good opening in theaters this weekend? Before making weekend plans 75% of users discuss their options via email

Source :

Ad Aspects (MetrixLab) USA Report

2,378 users completed the survey in US

Microsoft Windows P06729, © August 2006

consumers as advocates

Social Arrangements plans discussed in WLM Movies, Concerts, Dining 49% 25% TOTAL 22% Female 36% 42% 36% Age 51 - 65 16% 48% 26% Male 50% 24% 22% Age 18 - 35 49% 29% 27% Age 36 - 50 24% 49% 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source :

Question: “I discuss the following topics in my emails:” 26% Very likely Likely Unlikely

Point of Influence - Financial Services, Career, & Education advertisers should advertise on Mon, Wed, and Payday

Enthusiasts think about their money & future everyday – many of us think about them on Monday & payday

41% of users discuss financial services

68% of users discuss their careers

My boss is driving me crazy… Jim, I’m thinking of buying MSFT, what do you think? Will our pensions be secure when we retire? Ryan, you’re a nurse – what do you think, should I try it? consumers as advocates

Financial Services purchases discussed in WLM Question : “When I am planning to buy the following types of products, I discuss (or would discuss) the purchase in my emails:” 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source :

10% 31% 59% TOTAL 66% Female 8% 26% 66% Age 51 - 65 7% 27% 58% Male 32% 11% 57% Age 18 - 35 31% 11% 59% Age 36 - 50 10% 32% Very likely Likely Unlikely

Windows Live Mail Feature Highlights

Mail

New inbox look & feel

Reading pane, Drag/Drop, Right-click functions, Streamlined attachment download, Multi-select items

Safety features: “Infobar” Flags inbound messages (Red, yellow, White) Improved phishing detection, virus scan and clean, simplified spam management (Report & Delete)