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Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
Windows Live Mail
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Windows Live Mail

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Paul Major (Director), Rajit Marwah (Sr. Product Manager), David Barlin (Sr. Business Manager, Monetization) - The Netherlands, October 5, 2006 …

Paul Major (Director), Rajit Marwah (Sr. Product Manager), David Barlin (Sr. Business Manager, Monetization) - The Netherlands, October 5, 2006

Published in: Business, Economy & Finance
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    • 1. Windows Live Mail Paul Major, Director Rajit Marwah, Sr. Product Manager David Barlin, Sr. Business Manager, Monetization The Netherlands, Oct. 5, 2006
    • 2. 2 trends: Make it easier for me I want to know precisely I can do it myself Tell me what happens
    • 3. Windows Live makes it possible <ul><li>Windows Live is a series of products and services from Microsoft, made to work seamlessly together so that users will be..… </li></ul>Online Informed Safe … ..always and everywhere
    • 4. MSN Hotmail – Where we began <ul><li>Largest free email service in the world with 260+ million active accounts </li></ul><ul><li>Launched in 1996, acquired in January 1998 </li></ul><ul><li>Scale grew beyond original design principles and technologies </li></ul><ul><ul><li>From 8 million at acquisition to 260+ million active accounts today </li></ul></ul><ul><ul><li>From US/EN to 17 languages and customers in virtually every country in the world </li></ul></ul><ul><li>Made BandAid fixes, but that wasn’t sustainable for the long-term </li></ul>
    • 5. Windows Live Mail – Successor to Hotmail <ul><li>What is Windows Live Mail? </li></ul><ul><ul><li>Next generation web email service from Microsoft (currently in beta) </li></ul></ul><ul><ul><li>Built from the ground up utilizing latest web technologies (AJAX and server infrastructure) </li></ul></ul><ul><ul><li>Incorporates feedback and insight from Hotmail, Outlook Express, Outlook, Entourage, and OWA </li></ul></ul><ul><ul><li>Integrates with other Windows Live services such as Windows Live Messenger and Live.com to deliver powerful, seamless communication </li></ul></ul><ul><ul><li>Existing customers can upgrade to Windows Live Mail and still us their @hotmail.com or @msn.com IDs </li></ul></ul><ul><li>Objective: Smart, Personal, Reliable Web Email Service </li></ul><ul><ul><li>Delivering an experience customers will find compelling for their Primary mail experience </li></ul></ul><ul><ul><li>Developing web mail for the next decade and beyond </li></ul></ul><ul><ul><ul><li>Integrated online communication experience </li></ul></ul></ul>
    • 6. Windows Live Mail What Are People Doing in Mail? Amsterdam, NL 5 October, 2006
    • 7. What are People Doing in Mail? <ul><li>We have always had a picture of our users </li></ul><ul><li>They want something that is Smart, Personal, and Reliable </li></ul><ul><li>We’ve recently done some research that helps us understand why </li></ul><ul><li>Methodology </li></ul><ul><ul><li>3 rd party research partner (Metrixlab) </li></ul></ul><ul><ul><li>Asked over 2,500 US WLM users how they use mail </li></ul></ul><ul><ul><li>What topics do you talk about? </li></ul></ul><ul><ul><li>How does mail help you when you buy products? </li></ul></ul><ul><ul><li>WorldWide study in the next few months </li></ul></ul>
    • 8. A Key Place for Lifestyle Discussion <ul><li>Did you know that WLM users discuss the following topics in their emails ? </li></ul><ul><li>74% of males and 78% of females discuss social arrangements, such as what movies/films, concerts or events to see or where to eat via email </li></ul><ul><li>79% of females discuss travel plans via email </li></ul><ul><li>81% of males discuss electronics and gadgets via email </li></ul><ul><li>69% of females discuss health and medicine - the health and care of themselves, friends, and family - via email </li></ul>Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006
    • 9. A Key Place for Deciding What to Buy <ul><li>75% of males discuss electronic and gadgets purchases via email </li></ul><ul><li>61% of 18-35 year olds discuss music purchases via email </li></ul><ul><li>58% of males discuss auto purchases via email </li></ul><ul><li>52% of females discuss clothes and accessories purchases via email </li></ul><ul><li>45% of females discuss beauty products purchases via email </li></ul>Did you know that WLM users when planning to buy the following types of products, discuss the purchase in their emails ? Source : Report Ad Aspects – USA - Microsoft Windows P06729, © August 2006
    • 10. Point of Influence Movie studios should advertise on Thursday & Friday <ul><li>Mail users are influencing each others’ decisions through conversations with the people they care about </li></ul>So what do you want to do this weekend? Hey, I hear Spiderman 6 is great. Let’s go to the movies! Jim is in town; what should we do? Is there anything good opening in theaters this weekend? Before making weekend plans 75% of users discuss their options via email <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>consumers as advocates
    • 11. Social Arrangements plans discussed in WLM Movies, Concerts, Dining 49% 25% TOTAL 22% Female 36% 42% 36% Age 51 - 65 16% 48% 26% Male 50% 24% 22% Age 18 - 35 49% 29% 27% Age 36 - 50 24% 49% 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>Question: “I discuss the following topics in my emails:” 26% Very likely Likely Unlikely
    • 12. Point of Influence - Financial Services, Career, & Education advertisers should advertise on Mon, Wed, and Payday <ul><li>Enthusiasts think about their money & future everyday – many of us think about them on Monday & payday </li></ul><ul><li>41% of users discuss financial services </li></ul><ul><li>68% of users discuss their careers </li></ul>My boss is driving me crazy… Jim, I’m thinking of buying MSFT, what do you think? Will our pensions be secure when we retire? Ryan, you’re a nurse – what do you think, should I try it? consumers as advocates
    • 13. Financial Services purchases discussed in WLM Question : “When I am planning to buy the following types of products, I discuss (or would discuss) the purchase in my emails:” 10% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% <ul><li>Source : </li></ul><ul><li>Ad Aspects (MetrixLab) USA Report </li></ul><ul><li>2,378 users completed the survey in US </li></ul><ul><li>Microsoft Windows P06729, © August 2006 </li></ul>10% 31% 59% TOTAL 66% Female 8% 26% 66% Age 51 - 65 7% 27% 58% Male 32% 11% 57% Age 18 - 35 31% 11% 59% Age 36 - 50 10% 32% Very likely Likely Unlikely
    • 14. Windows Live Mail Feature Highlights <ul><li>Mail </li></ul><ul><ul><li>New inbox look & feel </li></ul></ul><ul><ul><ul><li>Reading pane, Drag/Drop, Right-click functions, Streamlined attachment download, Multi-select items </li></ul></ul></ul><ul><ul><li>Safety features: “Infobar” Flags inbound messages (Red, yellow, White) Improved phishing detection, virus scan and clean, simplified spam management (Report & Delete) </li></ul></ul><ul><ul><li>2GB inbox </li></ul></ul><ul><ul><li>Customizable - Column and reading pane resizing, adjustable Reading pane location, Pick Color Schemes </li></ul></ul><ul><ul><li>Search: Integrated Web & Mail (includes subject, address, message body) </li></ul></ul><ul><ul><li>Import Contacts from Outlook & Outlook Express </li></ul></ul><ul><li>Calendar – New Windows Live look & feel, sharing </li></ul><ul><li>Contacts </li></ul><ul><ul><li>Single click addition of contacts when sending mails </li></ul></ul><ul><ul><li>Auto-complete of contact info in emails </li></ul></ul>
    • 15. Where We Are Today <ul><li>Over 8 million beta customers </li></ul><ul><li>Beta version available in 12 Languages - US, UK, Japan, China, Netherlands, France, Germany, Italy, Spain, Canada, Brazil and Australia </li></ul><ul><li>Beta customer input is fundamental in prioritizing features, defining development milestones, & determining rollout pace </li></ul><ul><li>Next milestone (M8) update will take place in the coming weeks (expect to see some testing in the next week or so) </li></ul><ul><ul><li>Faster page downloads </li></ul></ul><ul><ul><li>Cleaner user interface w/ new personal color sections </li></ul></ul><ul><ul><li>Improved safety </li></ul></ul><ul><ul><li>Tips to help consumers better understand new features </li></ul></ul>
    • 16. Preview
    • 17. Windows Live Mail - anywhere & any device Windows Live Mail web Windows Live Mail desktop Windows Live Mail mobile
    • 18. Q & A
    • 19.  

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