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Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
Trade Doubler261108
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Trade Doubler261108

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Trade Doubler, Marketing3, Frankwatching

Trade Doubler, Marketing3, Frankwatching

Published in: Technology, Business
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  • Transcript

    • 1. De DO’s and DONT’s van affiliate marketing Woensdag 26 november Aldo Carta Remko Nugteren
    • 2. TradeDoubler Het affiliate marketing principe Do’s en Dont’s Agenda
    • 3. Wie is TradeDoubler?
      • Opgericht in 1999 (Zweden)
      • Sinds 8 november 2005 beursgenoteerd (in Zweden)
      • 550 medewerkers
      • In 18 Europese landen actief
      • Per 1 januari 2008: Japan
    • 4. Affiliate marketing is een manier van online marketing waarbij de webwinkel (adverteerder of merchant) de affiliate (uitgever/webmaster) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s) of zoekmachine campagne Wat is affiliate marketing?
    • 5.
      • Het affiliate marketing principe
      AFFILIATE NETWERK Bezoekers
        • Publishers
        • Advertisers
      TradeDoubler factureert advertisers TradeDoubler betaalt uit aan publishers Traffic & Tracking Payments
    • 6.
        • Bureau of in-house?
        • Welke affiliate netwerken?
        • Combinatie search + affiliate?
          • Welke tools biedt je aan?
      Tactische keuzes
    • 7. Vergoeding Tools Aandacht Website Do’s and Dont’s Relaties
    • 8. 1. Communiceer met affiliates
      • Affiliate manager
      • Nieuwsbrieven
      • Consumentenacties
      • Offline / Online
    • 9. 1. Communiceer met affiliates
    • 10. 2. Beloning richting affiliates
      • “ Gewone” incentives (bv. weekend weg bij meeste sales in week / maand)
      • Financiële beloning (extra € bij x sales)
      • Consumentenaanbiedingen (kortingsacties voor specifieke affiliates, coupons)
    • 11. 2. Beloning richting affiliates
    • 12. 3. Tools voor affiliates – XML Feed
    • 13. 3. Tools voor affiliates – Grafisch materiaal
    • 14. 4. Search en affiliate marketing Extra exposure Optimalisatie landingspagina’s Performance-based
    • 15. 4. Search en affiliate marketing - Dell
      • - Search Groups
      • Quality score
      • Landing page
    • 16. 5. Landingspagina’s
    • 17.
      • Communiceer met je doelgroep
      • Incentives / acties
      • Tools voor affiliates
      • Search en affiliate marketing
      • Landingspagina’s
      ADVIES
    • 18. They want to get the information and tools needed to do their job, want to get paid for their job fairly and on time , do not want to be lied to or abused and want to get some special attention Quote: Revenews.com

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