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The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
The Economics of Abundance
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The Economics of Abundance

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Chris Anderson, Wired, Saturday October 21th, 2006 …

Chris Anderson, Wired, Saturday October 21th, 2006
Pop!Tech

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  • 1. THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired
  • 2. What happens when things get free?
  • 3. <ul><li>“ Waste is Good” </li></ul>
  • 4. Alan Kay, Xerox PARC (1972)
  • 5. “Waste Transistors”
  • 6. “Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)
  • 7. “Waste Bandwidth”
  • 8. For the first time in history, complexity is free
  • 9. Scarcity Abundance
  • 10. Scarcity Abundance
  • 11. Scarcity Abundance
  • 12. Scarcity Abundance
  • 13. Scarcity Abundance
  • 14. The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Time Fox News Biz Week NPR MTV CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire
  • 15. The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire
  • 16. Scarcity =
  • 17. Abundance =
  • 18. Scarcity: “Guess”
  • 19. Abundance: “Measure”
  • 20. <ul><li>Scarcity: </li></ul><ul><li>“ NO” </li></ul>
  • 21. <ul><li>Abundance: </li></ul><ul><li>“ YES” </li></ul>
  • 22. BUSINESS MODEL <ul><li>ROI Memo </li></ul><ul><li>We’ll figure it out </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  • 23. RULES <ul><li>“ Everything is forbidden unless it is permitted” </li></ul><ul><li>“ Everything is permitted unless it is forbidden” </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  • 24. SOCIAL MODEL <ul><li>Paternalism </li></ul><ul><li>(“we know what’s best”) </li></ul><ul><li>Egalitarianism (“you know what’s best”) </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  • 25. DECISION PROCESS <ul><li>Top-down </li></ul><ul><li>Bottoms-up </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  • 26. MANAGEMENT STYLE <ul><li>Command and Control </li></ul><ul><li>Out of Control </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  • 27.  
  • 28. <ul><li>Blog: thelongtail.com </li></ul>

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