iMMovator 27 april 2010  –  Social TV.<br />Social media platform voor<br />pre-selectie van talent<br />User Generated Co...
iMMovator – Februari 2008  –  Pitches.<br />X-Factor, Idols, Holland’s got Talent<br />   12 talenten in de live TV-shows ...
iMMovator – Februari 2008  –  Pitches.<br />X-Factor, Idols, Holland’s got Talent<br />Stelje doetde voorselectie on-line ...
On-line voorselectie door publiek - Hoe?<br />Social Networks<br />Talent <– Publiek -> Jury<br />  “wie is de beste ….”<b...
On-line voorselectie door publiek – business case?<br />1 ipv 5 selectie events:<br />Pre-productiekosten -50%<br />Format...
iMMovator 27 april 2010  –  Social TV.<br />pre-selectie van talent<br />User Generated Content<br />Challenge     medium<...
Challenge 	campaign landing page<br /><ul><li>social network
nikefootball.com
website broadcaster / publisher</li></ul>Campaigns are published in the TalentsChannel widget.<br />We start on the web, b...
TalentsChannel widget - talent view                           profiel<br />Campaigns are published in the TalentsChannel w...
TalentsChannel widget - judge view                           profiel<br />Campaigns are published in the TalentsChannel wi...
TalentsChannel widget - judge view                           profiel<br />Campaigns are published in the TalentsChannel wi...
Nike Football Bootcamp – “Have you got what it takes?” <br />Challenge  set-up    distribution    run    finish<br />jury<...
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Talents channel - Dick Rempt

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Talents Channel
Cross Media Cafe
27 april 2010

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Talents channel - Dick Rempt

  1. 1. iMMovator 27 april 2010 – Social TV.<br />Social media platform voor<br />pre-selectie van talent<br />User Generated Content<br />Cross media ‘Challenges’<br />
  2. 2. iMMovator – Februari 2008 – Pitches.<br />X-Factor, Idols, Holland’s got Talent<br /> 12 talenten in de live TV-shows <br />=<br />15.000 met de hand voorselecteren<br />… datmoetbeterkunnen.<br />
  3. 3. iMMovator – Februari 2008 – Pitches.<br />X-Factor, Idols, Holland’s got Talent<br />Stelje doetde voorselectie on-line <br />en het publiek is de jury…<br />Watzouerdangebeuren…?<br />
  4. 4. On-line voorselectie door publiek - Hoe?<br />Social Networks<br />Talent <– Publiek -> Jury<br /> “wie is de beste ….”<br />Upload & win – Stem & win<br />Challenge<br />pre-selectie 15.000 -> 500<br />
  5. 5. On-line voorselectie door publiek – business case?<br />1 ipv 5 selectie events:<br />Pre-productiekosten -50%<br />Format verlengd met 3 mnd -><br />publiekvooraf al 100% betrokken<br />Qualified User Generated Content ->TV<br />_______________+<br />lagereproductiekosten<br />hogere media waarde<br />
  6. 6. iMMovator 27 april 2010 – Social TV.<br />pre-selectie van talent<br />User Generated Content<br />Challenge medium<br />Widget distributie<br />
  7. 7. Challenge campaign landing page<br /><ul><li>social network
  8. 8. nikefootball.com
  9. 9. website broadcaster / publisher</li></ul>Campaigns are published in the TalentsChannel widget.<br />We start on the web, but mobile will be the pre-dominant platform. The web is the integrator – of all off- and on-line media partners involved. <br />
  10. 10. TalentsChannel widget - talent view profiel<br />Campaigns are published in the TalentsChannel widget.<br />We start on the web, but mobile will be the pre-dominant platform. The web is the integrator – of all off- and on-line media partners involved. <br />
  11. 11. TalentsChannel widget - judge view profiel<br />Campaigns are published in the TalentsChannel widget.<br />We start on the web, but mobile will be the pre-dominant platform. The web is the integrator – of all off- and on-line media partners involved. <br />
  12. 12. TalentsChannel widget - judge view profiel<br />Campaigns are published in the TalentsChannel widget.<br />We start on the web, but mobile will be the pre-dominant platform. The web is the integrator – of all off- and on-line media partners involved. <br />
  13. 13. Nike Football Bootcamp – “Have you got what it takes?” <br />Challenge set-up distribution run finish<br />jury<br />talent<br />Challenge engine <br />TV <br />Event<br />organiser<br /><ul><li> target talent voetbal – jongens 10 – 15 jr
  14. 14. content eisenvideo – 1 minuut
  15. 15. jury en wegingpubliek 30% / profs 70%
  16. 16. jureringOF / of </li></li></ul><li>Nike Football Bootcamp – “Have you got what it takes?” <br />Challenge set-updistribution run finish<br />jury<br />talent<br />Challenge engine <br />TV <br />Event<br />organiser<br /><ul><li>kiessocialenetwerken
  17. 17. embed op brand site JA / nee
  18. 18. enable twitter streams ja/ NEE</li></li></ul><li>Nike Football Bootcamp – “Have you got what it takes?” <br />Challenge run finish<br />Challenge set-up distribution run finish<br />jury<br />talent<br />Challenge engine <br />TV <br />Event<br />organiser<br /><ul><li>modereer
  19. 19. kieswinnaars
  20. 20. produceer TV content</li></li></ul><li>iMMovator 27 april 2010 – Social TV.<br />pre-selectie van talent<br />User Generated Content<br />Branded Challenges<br />Talents Media<br />www.talentsmedia.com<br />

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