Rabo Mobiel Introduction, Mobile Financial Services and NFC Innovation

Slideshow Transcript

1. Slide 1: Rabo Mobiel Rabo Mobiel Introduction, Mobile Financial Services and NFC Innovation Chrisjan de Weerd Senior Product Manager, Rabo Mobiel B.V. (chrisjan.deweerd@rabomobiel.nl) NFC Toegang, 17 June 2008
2. Slide 2: About Rabobank / Rabo Mobiel Rabobank  NL: ~3 mln internet banking customers, 7 mln customers overall (~50% consumer market share)  1400 local banks  NL population: 16,5 mln  Strong loyalty, broad national customer coverage, key segments: consumers and small business  Tradition of innovation  AAA rating (Moody's, Standard & Poor's), top-15 world financial institution Rabo Mobiel  Started in summer 2005, market launch in November 2006  ~125.000 customers, postpaid/prepaid, ZZP, all customer segments, regions.  2 Roles: MVNO and Mobile Financial Services Incubator
3. Slide 3: NL Mobile Marketplace (2008), incl. 50 MVNO/ESPs
4. Slide 5: Rabo Mobiel in the Marketplace
5. Slide 6: Rabo Mobiel in the Marketplace
6. Slide 7: What you get with Rabo Mobiel  Great Mobile Telecommunications Product – bundles or bundle-free, unlimited internet, competitive tariffs, SMS packages, MKB offers  Core Rabobank Values - trust, security, quality, easy-to-use services, cooperative value  Online Self-Care Environment  Commitment to innovation - core asset for differentiation is Mobile Financial Services  Secure mobile banking
7. Slide 8: Rabo Mobiel High-Level ESP Architecture  Core ESP business maintained in-house, e.g. billing, customer CUSTOMER SERVICE management and support, sales BACK-OFFICE IN-BOUND HELPDESK and marketing.  Telco with MNO, which LOGISTICS provides telco services, DELIVERY RETURNED GOODS switching, core, transmission REPAIRS and radio network, some VAS. INFRASTRUCTURE  Close Rabobank partnership and OTA, WAP, VAS PARTNERS SYSTEMS SUPPORT cooperation with local banks, IT SUPPORT but Rabo Mobiel is an independent company - for NUMBER PORTABILITY LAWFUL INTERCEPTION MNO speed, innovation, customer CONTENT PARTNERS experience trials BTS
8. Slide 9: Rabo Mobiel Milestones Date Milestone August 2005 Begin feasibility phase, market survey, business planning (MVNO) Jan 2006 Rabobank gives “green light” for Rabo Mobiel build (MVNO) May 2006 Company begins official operation (MVNO) Nov 2006 Nation-wide launch of Postpaid services (MVNO) Mar 2007 Launch of segment propositions and packages (MVNO) May 2007 Launch of NFC payment vending trials (Coca-Cola, FEBO) (MFS) Jun 2007 Nation-wide launch of Prepaid services, retail operations (MVNO) Dec 2007 Sales growth, pilot group (30) local banks actively selling (MVNO) Jan 2007 Completed successful C1000 mobile payments trial (debit) (MFS) Feb 2008 First NFC ticketing roll-out (Diergaarde Blijdoorp) (MFS) Apr 2008 Transition from Orange network to KPN network, > 100k active clients (MVNO) May 2008 Launch Postpaid services in retail (MVNO) Jun 2008 Nation-wide launch of Rabo SMS Betalen (P2P payments) (MFS) Jul 2008 120 local banks actively selling (MVNO)
9. Slide 10: Rabobank Banking & Payment Innovation 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabo Schoolbank NFC Cashless Schools 1981 – First ATM in NL 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 1994 – 1st web portal www.tref.nl 2008 – Mobielbankieren up to €50k (RR) 1986 – Pin Retail PoS 1996 – Internetbankieren launched 2008 – NFC Payments Roll-Out 1989 – Telebanking 1980 1990 2000 2010 2008 – SMS Betalen Launched 1995 – “Rabofoon” IVR Banking 2007 – MiniTix SMS 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2005 – Rabo tv 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched
10. Slide 11: Some Challenges  In NL, electronic payments are a Authentication Method Medium Authorisation mature model. 98% debit card Physical Passport, Driver’s All financial penetration, ubiquitous usage and Person Licence + Bank Pass services availability, low cost  Do consumers identify the mobile Television Offline Token (Random Large amount of and PC Reader) + Bank Pass + financial services phone as a payment device? knowledge (PIN) (includes signing)  Weaknesses in mobile and banking UBT Online & Offline Token / … industries applicable. Authentication (various GSM/IP) + knowledge  Rabobank’s brand / trust critical to (TIN) protect. Bank = perception of trust Mobile Online Authentication Subset of financial Phone (various GSM/IP) + services  “Security” is always a balance (browser) knowledge (TIN) (authorisation) between high levels of protection Mobile Knowledge (TIN) Subset of financial and usability. Phone (IVR) services (authorisation)  Mobile security will never match secure, tamper-evident devices.
11. Slide 12: Will the current “issuer-centric” world become a “customer-centric” world? Rabo Mobiel wants to move customers themselves to the centre of the card ecosystem. A connected device, card/ID with a screen and keyboard can help do that… Customer needs to go to the bank, request PIN pass, credit Debit cards, changes… Card Credit Office Cards Entrance Travel to NS for an OV- Different cards, chips for chipkaart, apply for different services… personalised OV-chipkaart… Public Rabo Transport Schoolbank Member- ship Loyalty Sport Pick up loyalty cards at Pass supermarkets and retail locations
12. Slide 13: Rabo Mobiel Product Rollout Strategy Question: What role doe mobile  FULLY-INTEGRATED operators or banks want to play in brokering a customers’ identity? 2009-12 2008-10 Tip: To gain speed and mass  FULL NFC PRODUCTS + INTEGRATION WITH COMPLETE acceptance, countries must PRODUCTS AND INTEGRATION WITH establish a federation model, PARTNERSHIPS Utilise lessons PARTNERS learned & including major players in key B2C successes to move into sectors: larger collaborations / partnerships. 2008-10 PRODUCT ROLL-OUT OPPORTUNITIES, EMERGING STANDARDS, CONSUMER SUCCESS 2007-08 TRIALS / FIRST PRODUCTS STAND-ALONE Note: All this can’t be only  TRIAL technology-led … consumers must FULL PRODUCT get benefit, receive logistic value LAUNCH and cost savings. Utilise trials to define the business case for full product roll-outs & partnerships.
13. Slide 14: NFC Toegang: Diergaarde Blijdorp  Rabo Mobiel kicked off an NFC ticketing programme with partners Rotterdam WheretoCard and Yoonison in February 2008  When ordering, customers can use their NFC handset in place of a paper (barcode) or NFC ticket  Smart-postering NFC tags provide extra information while visiting the zoo  Simple use of RFID identification-only for access, service discovery, loyalty.  2008 plans for new locations in museums, parking, bicycle storage, party cafés and office access.
14. Slide 15: Cashless Schools  2007-08 trial programme for cashless schools with The American School in Den Haag was highly successful  Plastic NFC cards and Nokia 6131NFC mobile phone  Roll-out to 2.700 students, teachers and parents in Q3-Q4 2008  Services include NFC payments in the cantina, vending, NFC entrance control and NFC lockers  Roll-out planned in numerous schools in 2008-09 R AB O SCHOOL BANK
15. Slide 16: Coca-Cola NFC Vending Trial – 30 locations  Proof-of-concept programme for NFC payment for soft drinks using MiniTix  Partners: Capgemini, Coca-Cola, Rabo Mobiel, Yoonison, MiniTix  Running from April 2007 – April 2008
16. Slide 17: FEBO NFC Vending PoC - Amsterdam  Proof-of-concept ‘Kroketje uit de muur’ met je telefoon, completed with Capgemini and Mertens in Oct 2007  MiniTix mobile applications (phones, cards)  Benefits: cash management, saves coin traffic, innovations exposure  FEBO machine suppliers eager to participate and integrate NFC technology
17. Slide 18: C1000 NFC Trial “Pinnen met je mobiel”  Successful 6-month trial of contactless PIN (NL direct debit) ran from August 2007- February 2008  Payment with mobile phone, instead of PIN pass (Samsun x700)  Storage of value of recycled materials on the phone – save your money, spend it or donate it.  Proven consumer acceptance and trust of the mobile handset as secure debit card replacement.  Cooperation with KPN, Rabobank, LogicaCMG, NXP, C1000 and other partners
18. Slide 19: Other Announced NFC and MFS Projects: 2008 NFC bicycle storage in 3 cities in partnership  with local Rabobanks (NFC identification) Expansion of GSM parking programme with  indoor parking via NFC in 4 major NL cities NFC time-registration programme, including  a new Java time-registration application, launching in Groningen MiniTix NFC retail roll-out in Q4 2008,  forecasting 300-600 points of sale Rabo SMS Betalen (launching in June 2008)  provides P2P and merchant payments for all Dutch people via SMS – directly to your mobile number Downloadable Rabo SMS Betelan Java  application for easy balance and transfer checks, shopping and sending to friends
19. Slide 20: MiniTix 2008 Customer bank account  MiniTix online (2004-06) • one-click payments • simple authentication • payments to €150 • automatic upload, customer sets all alerts, settings, etc. • connection with current bank account • works with all Dutch bank accounts  MiniTix SMS (Aug 2007)  Rabo SMS Betalen (P2P) (Jun 2008)  Rabo SMS Betalen mobile application Viral campaigns • (Jun 2008) Web videos, banners • Outdoor advertising •  MiniTix NFC (2008-09) Taxis, toiletvertising • Online communities • Free SMS actions, IM • • NFC cards, NFC mobile phones Point of sale, cantinas, • restaurants • Being rolled out in schools, theatres, parking, • Loyalty programmes bicycle storage, vending • Radio advertising
20. Slide 21: Mobile Transactions in the Future? ?????? 1. USABILITY? - cross-platform - NFC behaviour 2. SECURE TRANSATION KEYS? 3. HARDWARE SECURE ELEMENT? - UICC (SIM card) - hardware - removable memory card 4. SEPA
21. Slide 22: Thank you! Chrisjan de Weerd Rabo Mobiel B.V. Oosterdok 2 1011 VX Amsterdam The Netherlands chrisjan.deweerd@rabomobiel.nl http://www.rabomobiel.nl/innovaties/