People centricityin a multichannel world@ThomasMarzanoPhilipsMay 11, 2010
Thomas Marzano | Creative Director@ThomasMarzano                 Philips, @ThomasMarzano | Philips, May 11, 2010   2
Design at PhilipsPhilips Design is the competencecenter of Design for all of Philipsand acquired companies.Philips Design ...
Philips, @ThomasMarzano | Philips, May 11, 2010
What is a brand?It is not a logoIt is not a typefaceIt is not a tagline            Philips, @ThomasMarzano | Philips, May ...
Walter Landor, one of the greats of the advertising industry“A brand is a promise. By identifyingand authenticating a prod...
“A brand is the consumers feelingabout your product, your services oryour organization.”Marty Neumeier, author the Brand G...
Philips, @ThomasMarzano | Philips, May 11, 2010   8
Philips, @ThomasMarzano | Philips, May 11, 2010   9
“A brand is what people think it is.”            Philips, @ThomasMarzano | Philips, May 11, 2010   10
We have limitless accessto all information alwaysand everywhereWe want seamlessexperiences, convergingthe real world with ...
Our brandEvery day,and all over the world,the Philips brand touchesmillions of people…                Philips, @ThomasMarz...
Our brand… with more than200,000 different products,in more than 200 categories,1 million sales each day…                P...
Philips, @ThomasMarzano | Philips, May 11, 2010
Should I get a new TV?        Philips, @ThomasMarzano | Philips, May 11, 2010   15
But which one?        Philips, @ThomasMarzano | Philips, May 11, 2010   16
… say what?       Philips, @ThomasMarzano | Philips, May 11, 2010   17
User centered design: experience flow‘Persona on   Objective          Touchpoint                         At the heart   Sh...
The TV Buying Guide                                launch               Philips, @ThomasMarzano | Philips, May 11, 2010   19
20Philips, @ThomasMarzano | Philips, May 11, 2010
“A brand is what people think it is.”            Philips, @ThomasMarzano | Philips, May 11, 2010   21
Simplicity       Philips, @ThomasMarzano | Philips, May 11, 2010   22
Philips, @ThomasMarzano | Philips, May 11, 2010
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Philips istrategy amsterdam_2011

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Philips istrategy amsterdam_2011

  1. 1. People centricityin a multichannel world@ThomasMarzanoPhilipsMay 11, 2010
  2. 2. Thomas Marzano | Creative Director@ThomasMarzano Philips, @ThomasMarzano | Philips, May 11, 2010 2
  3. 3. Design at PhilipsPhilips Design is the competencecenter of Design for all of Philipsand acquired companies.Philips Design is a strategic partnerto the company, and a member ofthe Philips management platforms,including the Sectors, the BU’s andinnovation. Creativity at the of our organization Philips, @ThomasMarzano | Philips, May 11, 2010 3
  4. 4. Philips, @ThomasMarzano | Philips, May 11, 2010
  5. 5. What is a brand?It is not a logoIt is not a typefaceIt is not a tagline Philips, @ThomasMarzano | Philips, May 11, 2010 5
  6. 6. Walter Landor, one of the greats of the advertising industry“A brand is a promise. By identifyingand authenticating a product orservice it delivers a pledge ofsatisfaction and quality.” Philips, @ThomasMarzano | Philips, May 11, 2010 6
  7. 7. “A brand is the consumers feelingabout your product, your services oryour organization.”Marty Neumeier, author the Brand Gap Philips, @ThomasMarzano | Philips, May 11, 2010 7
  8. 8. Philips, @ThomasMarzano | Philips, May 11, 2010 8
  9. 9. Philips, @ThomasMarzano | Philips, May 11, 2010 9
  10. 10. “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 10
  11. 11. We have limitless accessto all information alwaysand everywhereWe want seamlessexperiences, convergingthe real world with anaugmented virtual worldAnd build relationshipsthat add value and havemeaning to our lives. Philips, @ThomasMarzano | Philips, May 11, 2010 11
  12. 12. Our brandEvery day,and all over the world,the Philips brand touchesmillions of people… Philips, @ThomasMarzano | Philips, May 11, 2010 12
  13. 13. Our brand… with more than200,000 different products,in more than 200 categories,1 million sales each day… Philips, @ThomasMarzano | Philips, May 11, 2010 13
  14. 14. Philips, @ThomasMarzano | Philips, May 11, 2010
  15. 15. Should I get a new TV? Philips, @ThomasMarzano | Philips, May 11, 2010 15
  16. 16. But which one? Philips, @ThomasMarzano | Philips, May 11, 2010 16
  17. 17. … say what? Philips, @ThomasMarzano | Philips, May 11, 2010 17
  18. 18. User centered design: experience flow‘Persona on Objective Touchpoint At the heart Shapessteroids’ discussions agnostic of our brand marketing strategy    Philips, @ThomasMarzano | Philips, May 11, 2010   18
  19. 19. The TV Buying Guide launch Philips, @ThomasMarzano | Philips, May 11, 2010 19
  20. 20. 20Philips, @ThomasMarzano | Philips, May 11, 2010
  21. 21. “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 21
  22. 22. Simplicity Philips, @ThomasMarzano | Philips, May 11, 2010 22
  23. 23. Philips, @ThomasMarzano | Philips, May 11, 2010

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