• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Philips istrategy amsterdam_2011
 

Philips istrategy amsterdam_2011

on

  • 2,502 views

Thomas Marzano

Thomas Marzano

Statistics

Views

Total Views
2,502
Views on SlideShare
1,938
Embed Views
564

Actions

Likes
1
Downloads
0
Comments
0

5 Embeds 564

http://www.frankwatching.com 552
http://paper.li 7
url_unknown 2
https://translate.googleusercontent.com 2
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Philips istrategy amsterdam_2011 Philips istrategy amsterdam_2011 Presentation Transcript

    • People centricityin a multichannel world@ThomasMarzanoPhilipsMay 11, 2010
    • Thomas Marzano | Creative Director@ThomasMarzano Philips, @ThomasMarzano | Philips, May 11, 2010 2
    • Design at PhilipsPhilips Design is the competencecenter of Design for all of Philipsand acquired companies.Philips Design is a strategic partnerto the company, and a member ofthe Philips management platforms,including the Sectors, the BU’s andinnovation. Creativity at the of our organization Philips, @ThomasMarzano | Philips, May 11, 2010 3
    • Philips, @ThomasMarzano | Philips, May 11, 2010
    • What is a brand?It is not a logoIt is not a typefaceIt is not a tagline Philips, @ThomasMarzano | Philips, May 11, 2010 5
    • Walter Landor, one of the greats of the advertising industry“A brand is a promise. By identifyingand authenticating a product orservice it delivers a pledge ofsatisfaction and quality.” Philips, @ThomasMarzano | Philips, May 11, 2010 6
    • “A brand is the consumers feelingabout your product, your services oryour organization.”Marty Neumeier, author the Brand Gap Philips, @ThomasMarzano | Philips, May 11, 2010 7
    • Philips, @ThomasMarzano | Philips, May 11, 2010 8
    • Philips, @ThomasMarzano | Philips, May 11, 2010 9
    • “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 10
    • We have limitless accessto all information alwaysand everywhereWe want seamlessexperiences, convergingthe real world with anaugmented virtual worldAnd build relationshipsthat add value and havemeaning to our lives. Philips, @ThomasMarzano | Philips, May 11, 2010 11
    • Our brandEvery day,and all over the world,the Philips brand touchesmillions of people… Philips, @ThomasMarzano | Philips, May 11, 2010 12
    • Our brand… with more than200,000 different products,in more than 200 categories,1 million sales each day… Philips, @ThomasMarzano | Philips, May 11, 2010 13
    • Philips, @ThomasMarzano | Philips, May 11, 2010
    • Should I get a new TV? Philips, @ThomasMarzano | Philips, May 11, 2010 15
    • But which one? Philips, @ThomasMarzano | Philips, May 11, 2010 16
    • … say what? Philips, @ThomasMarzano | Philips, May 11, 2010 17
    • User centered design: experience flow‘Persona on Objective Touchpoint At the heart Shapessteroids’ discussions agnostic of our brand marketing strategy    Philips, @ThomasMarzano | Philips, May 11, 2010   18
    • The TV Buying Guide launch Philips, @ThomasMarzano | Philips, May 11, 2010 19
    • 20Philips, @ThomasMarzano | Philips, May 11, 2010
    • “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 21
    • Simplicity Philips, @ThomasMarzano | Philips, May 11, 2010 22
    • Philips, @ThomasMarzano | Philips, May 11, 2010