TM ® Digital vs. Live?
Disintermediation <ul><li>Labels </li></ul><ul><li>Masters </li></ul><ul><li>Production/Mftg </li></ul><ul><li>Distributio...
Show Me the Money
1000 Fans
ARPU 50% 500 $  0.99  $  495.00  10% 100 $  10.00  $  1,000.00  10% 100 $  25.00  $  2,500.00  10% 100 $  50.00  $  5,000....
Bundles
Summary <ul><li>Disintermediation </li></ul><ul><li>Industrial Revolution = 20 th  Century </li></ul><ul><li>Monetize Audi...
Scott Cohen <ul><li>[email_address] </li></ul>
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Noorderslag: Scott Cohen

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Noorderslag

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Transcript of "Noorderslag: Scott Cohen"

  1. 1. TM ® Digital vs. Live?
  2. 2. Disintermediation <ul><li>Labels </li></ul><ul><li>Masters </li></ul><ul><li>Production/Mftg </li></ul><ul><li>Distribution </li></ul><ul><li>Marketing/Promotion </li></ul><ul><li>Live </li></ul><ul><li>Venues </li></ul><ul><li>Ticketing </li></ul><ul><li>Marketing/Promotion </li></ul>New Value Proposition
  3. 3.
  4. 4. Show Me the Money
  5. 5. 1000 Fans
  6. 6. ARPU 50% 500 $ 0.99 $ 495.00 10% 100 $ 10.00 $ 1,000.00 10% 100 $ 25.00 $ 2,500.00 10% 100 $ 50.00 $ 5,000.00 10% 100 $ 75.00 $ 7,500.00 7% 70 $ 100.00 $ 7,000.00 3% 30 $ 150.00 $ 4,500.00 $ 27,995.00 $ 28.00
  7. 7. Bundles
  8. 8. Summary <ul><li>Disintermediation </li></ul><ul><li>Industrial Revolution = 20 th Century </li></ul><ul><li>Monetize Audiences </li></ul><ul><li>Segment and Target </li></ul>
  9. 9. Scott Cohen <ul><li>[email_address] </li></ul>

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