Tim Heineke
co-Founder. twones/theineke
Eurosonic, Noorderslag, 14 January 2010
Where is the
pain?
1. A post-MP3 age is
emerging.
2. Music is scattered
across thousands of
sites.
3. Context is more
important then content.
4. No easy way to
bookmark, share and
discover online music.
The cure?
& our big Idea
a music bookmarker.
add-on to your browser.
• IE & FF.
• Safari & Chrome coming.
Bookmark.
Share.
Discover.
Enhance.
Bookmark Music.
on more then 70.000 sites
It’s like (social)
bookmarking for all
online music
Share. to twones, twitter,
your music feed
facebook, last.fm
Discover. unknown sites, in
new music on new,
the right “context”, via real people.
Enhance track of buzz.
while listening keep
tweets, flickr, bio's, concerts etc
The web is our player &
catalogue
Twones is a network of
connected sites
More then 70.000 sites.
access to the worlds largest catalogue
How do we pay
the bills?
a capital efficient startup.
• no streaming costs.
• no licencing costs.
• no performance royalties
1. End-user level.
Free version
• Limited features.
• Paid by ads.
• Lead generation
2. End-user level.
Paid / Hybrid version
• For heavy users.
• Extra features.
• Small yearly license fee.
3. B2B ads:
direct to fan ad program
• Direct to fan advertising.
• Targeted music ads.
• Cost effective promotion.
4. B2B. pro:
data I analytics
• Compete, getclicky, bitly, for music.
• Music metrics. Stats & graphics on
  track, artist...
Launch date:
January 2010.
winners Midemnet & onmedia 2010 list
Thank you!
 twones/theineke
 twitter@theineke
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
Twones - Noorderslag - CMC
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Twones - Noorderslag - CMC

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Twones
Cross Media Cafe
Noorderslag, 14 januari 2010
Frankwatching

Published in: Entertainment & Humor
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  • Transcript of "Twones - Noorderslag - CMC"

    1. 1. Tim Heineke co-Founder. twones/theineke Eurosonic, Noorderslag, 14 January 2010
    2. 2. Where is the pain?
    3. 3. 1. A post-MP3 age is emerging.
    4. 4. 2. Music is scattered across thousands of sites.
    5. 5. 3. Context is more important then content.
    6. 6. 4. No easy way to bookmark, share and discover online music.
    7. 7. The cure? & our big Idea
    8. 8. a music bookmarker.
    9. 9. add-on to your browser. • IE & FF. • Safari & Chrome coming.
    10. 10. Bookmark. Share. Discover. Enhance.
    11. 11. Bookmark Music. on more then 70.000 sites
    12. 12. It’s like (social) bookmarking for all online music
    13. 13. Share. to twones, twitter, your music feed facebook, last.fm
    14. 14. Discover. unknown sites, in new music on new, the right “context”, via real people.
    15. 15. Enhance track of buzz. while listening keep tweets, flickr, bio's, concerts etc
    16. 16. The web is our player & catalogue
    17. 17. Twones is a network of connected sites
    18. 18. More then 70.000 sites. access to the worlds largest catalogue
    19. 19. How do we pay the bills?
    20. 20. a capital efficient startup. • no streaming costs. • no licencing costs. • no performance royalties
    21. 21. 1. End-user level. Free version • Limited features. • Paid by ads. • Lead generation
    22. 22. 2. End-user level. Paid / Hybrid version • For heavy users. • Extra features. • Small yearly license fee.
    23. 23. 3. B2B ads: direct to fan ad program • Direct to fan advertising. • Targeted music ads. • Cost effective promotion.
    24. 24. 4. B2B. pro: data I analytics • Compete, getclicky, bitly, for music. • Music metrics. Stats & graphics on track, artist level etc, 70.000 sites
    25. 25. Launch date: January 2010. winners Midemnet & onmedia 2010 list
    26. 26. Thank you! twones/theineke twitter@theineke

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