Twones - Noorderslag - CMC

Tim Heineke co-Founder. twones/theineke Eurosonic, Noorderslag, 14 January 2010

Where is the pain?

1. A post-MP3 age is emerging.

2. Music is scattered across thousands of sites.

3. Context is more important then content.

4. No easy way to bookmark, share and discover online music.

The cure? & our big Idea

a music bookmarker.

add-on to your browser. • IE & FF. • Safari & Chrome coming.

Bookmark. Share. Discover. Enhance.

Bookmark Music. on more then 70.000 sites

It’s like (social) bookmarking for all online music

Share. to twones, twitter, your music feed facebook, last.fm

Discover. unknown sites, in new music on new, the right “context”, via real people.

Enhance track of buzz. while listening keep tweets, ﬂickr, bio's, concerts etc

The web is our player & catalogue

Twones is a network of connected sites

More then 70.000 sites. access to the worlds largest catalogue

How do we pay the bills?

a capital efﬁcient startup. • no streaming costs. • no licencing costs. • no performance royalties

1. End-user level. Free version • Limited features. • Paid by ads. • Lead generation

2. End-user level. Paid / Hybrid version • For heavy users. • Extra features. • Small yearly license fee.

3. B2B ads: direct to fan ad program • Direct to fan advertising. • Targeted music ads. • Cost effective promotion.

4. B2B. pro: data I analytics • Compete, getclicky, bitly, for music. • Music metrics. Stats & graphics on track, artist level etc, 70.000 sites

Launch date: January 2010. winners Midemnet & onmedia 2010 list

Thank you! twones/theineke twitter@theineke

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by Frankwatching on Jan 14, 2010