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Twones - Noorderslag - CMC

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Twones

Twones
Cross Media Cafe
Noorderslag, 14 januari 2010
Frankwatching

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Twones - Noorderslag - CMC Twones - Noorderslag - CMC Presentation Transcript

  • Tim Heineke co-Founder. twones/theineke Eurosonic, Noorderslag, 14 January 2010
  • Where is the pain?
  • 1. A post-MP3 age is emerging.
  • 2. Music is scattered across thousands of sites.
  • 3. Context is more important then content.
  • 4. No easy way to bookmark, share and discover online music.
  • The cure? & our big Idea
  • a music bookmarker.
  • add-on to your browser. • IE & FF. • Safari & Chrome coming.
  • Bookmark. Share. Discover. Enhance.
  • Bookmark Music. on more then 70.000 sites
  • It’s like (social) bookmarking for all online music
  • Share. to twones, twitter, your music feed facebook, last.fm
  • Discover. unknown sites, in new music on new, the right “context”, via real people.
  • Enhance track of buzz. while listening keep tweets, flickr, bio's, concerts etc
  • The web is our player & catalogue
  • Twones is a network of connected sites
  • More then 70.000 sites. access to the worlds largest catalogue
  • How do we pay the bills?
  • a capital efficient startup. • no streaming costs. • no licencing costs. • no performance royalties
  • 1. End-user level. Free version • Limited features. • Paid by ads. • Lead generation
  • 2. End-user level. Paid / Hybrid version • For heavy users. • Extra features. • Small yearly license fee.
  • 3. B2B ads: direct to fan ad program • Direct to fan advertising. • Targeted music ads. • Cost effective promotion.
  • 4. B2B. pro: data I analytics • Compete, getclicky, bitly, for music. • Music metrics. Stats & graphics on track, artist level etc, 70.000 sites
  • Launch date: January 2010. winners Midemnet & onmedia 2010 list
  • Thank you! twones/theineke twitter@theineke