Twones - Noorderslag - CMC

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Twones
Cross Media Cafe
Noorderslag, 14 januari 2010
Frankwatching

Published in: Entertainment & Humor
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  • Twones - Noorderslag - CMC

    1. 1. Tim Heineke co-Founder. twones/theineke Eurosonic, Noorderslag, 14 January 2010
    2. 2. Where is the pain?
    3. 3. 1. A post-MP3 age is emerging.
    4. 4. 2. Music is scattered across thousands of sites.
    5. 5. 3. Context is more important then content.
    6. 6. 4. No easy way to bookmark, share and discover online music.
    7. 7. The cure? & our big Idea
    8. 8. a music bookmarker.
    9. 9. add-on to your browser. • IE & FF. • Safari & Chrome coming.
    10. 10. Bookmark. Share. Discover. Enhance.
    11. 11. Bookmark Music. on more then 70.000 sites
    12. 12. It’s like (social) bookmarking for all online music
    13. 13. Share. to twones, twitter, your music feed facebook, last.fm
    14. 14. Discover. unknown sites, in new music on new, the right “context”, via real people.
    15. 15. Enhance track of buzz. while listening keep tweets, flickr, bio's, concerts etc
    16. 16. The web is our player & catalogue
    17. 17. Twones is a network of connected sites
    18. 18. More then 70.000 sites. access to the worlds largest catalogue
    19. 19. How do we pay the bills?
    20. 20. a capital efficient startup. • no streaming costs. • no licencing costs. • no performance royalties
    21. 21. 1. End-user level. Free version • Limited features. • Paid by ads. • Lead generation
    22. 22. 2. End-user level. Paid / Hybrid version • For heavy users. • Extra features. • Small yearly license fee.
    23. 23. 3. B2B ads: direct to fan ad program • Direct to fan advertising. • Targeted music ads. • Cost effective promotion.
    24. 24. 4. B2B. pro: data I analytics • Compete, getclicky, bitly, for music. • Music metrics. Stats & graphics on track, artist level etc, 70.000 sites
    25. 25. Launch date: January 2010. winners Midemnet & onmedia 2010 list
    26. 26. Thank you! twones/theineke twitter@theineke

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