IMMovator Media Cafe

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Game in The City, iMMovator, 6 november 2008

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  • IMMovator Media Cafe

    1. 1. Jurriaan van Rijswijk
    2. 2. Serious gaming Entertainment gaming GameFactoryOnline Game Entertainment Europe
    3. 3. Massive Multiplayer Online Games
    4. 4. Europe 16% Asia-Pacific 63% America (N,S) 21% Korea China Japan Others Global Online Game Market Share
    5. 6. Business modellen <ul><li>Subscription </li></ul><ul><li>Item selling </li></ul><ul><li>Sponsoring </li></ul><ul><li>In game advertising </li></ul>
    6. 7. In game advertising !
    7. 12. De mening van gamers
    8. 14. Hovorun
    9. 15. Items Hovercrafts: Goggles: Helmets: Mufflers:
    10. 19. DART
    11. 20. <ul><li>Manage, traffic, serve, and review. </li></ul><ul><li>Automate manual and time-consuming trafficking tasks. </li></ul><ul><li>Enjoy consistent measurement and understand customers. </li></ul><ul><li>Audience segment </li></ul><ul><li>Geography by DMA, countries, states, ZIP, and area codes </li></ul><ul><li>Dayparting </li></ul><ul><li>Website content, categories, and site placements </li></ul><ul><li>Browser type and operating system </li></ul><ul><li>Keywords </li></ul>
    12. 21. Cloudvertising

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