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Game in The City, iMMovator, 6 november 2008

Game in The City, iMMovator, 6 november 2008

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  • Transcript

    • 1. Jurriaan van Rijswijk
    • 2. Serious gaming Entertainment gaming GameFactoryOnline Game Entertainment Europe
    • 3. Massive Multiplayer Online Games
    • 4. Europe 16% Asia-Pacific 63% America (N,S) 21% Korea China Japan Others Global Online Game Market Share
    • 5.  
    • 6. Business modellen
      • Subscription
      • Item selling
      • Sponsoring
      • In game advertising
    • 7. In game advertising !
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12. De mening van gamers
    • 13.  
    • 14. Hovorun
    • 15. Items Hovercrafts: Goggles: Helmets: Mufflers:
    • 16.  
    • 17.  
    • 18.  
    • 19. DART
    • 20.
      • Manage, traffic, serve, and review.
      • Automate manual and time-consuming trafficking tasks.
      • Enjoy consistent measurement and understand customers.
      • Audience segment
      • Geography by DMA, countries, states, ZIP, and area codes
      • Dayparting
      • Website content, categories, and site placements
      • Browser type and operating system
      • Keywords
    • 21. Cloudvertising

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