tell them? Ben van der Burg CREATING A NEW WORLD 26-11-2008
http://www.flickr.com/photos/theblackcanvas/1635783928/ Ben will you please?
http://www.flickr.com/photos/great_one/541494633/ Top speed?
Where is the shadow? http://www.flickr.com/photos/morealtitude/62695518/
What will you TELL them?
‘ I made a lot of MONEY ‘
‘ I had tweets ‘ 20K
I sent him to school? http://www.flickr.com/photos/morealtitude/62695518/
‘ I (we) created a NEW WORLD ‘
In a Digital world
In a X media  world
communication theory Wow!
Connected
feel  the  experience
Action
Smarter then http://www.flickr.com/photos/amyguth ALBERT???
To create A NEW WORLD http://www.flickr.com/photos/eelssej_
MMM!...
THE HEDGEDOG concept
STARTING…
Communication  and inform ation Your  AUNT http://www.flickr.com/photos/webel
Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
 
Source:  http://www.slideshare.net/AdvertisingPawn/what-is-mobile-marketing
Source: KPN / Vodafone + + - - MMS Mobile  Internet Gaming SMS Voicemail notification TV call PrePay  notification  Missed...
Source: www.emarketer.com
Source: O2
Bannering MOBILE http://www.flickr.com/photos/jason_coates
SEARCH http://www.flickr.com/photos/silvery Mobile MARKETING
Activation of OFFLINE MEDIA http://www.flickr.com/photos/mattiasberg
Mobile PROMOTIONS http://www.flickr.com/photos/avlxyz
Services http://www.flickr.com/photos/paulforsdick LOCATION BASED
EFFECTIVITEITSMODEL KEUZE SITE/EXPLOITANT:   WAAROM WEBADS? <ul><li>WebAds is een exploitant met groot Netwerk aan kwalita...
Wanneer kiest adverteerder voor mobiel <ul><li>Persoonlijk karakter:  direct 1-op-1 contact met de doelgroep </li></ul><ul...
ABN AMRO <ul><li>Male 25-49 yrs </li></ul><ul><li>16 April – 27 April </li></ul><ul><li>300.000 views </li></ul><ul><li>1 ...
Randstad <ul><li>18+ </li></ul><ul><li>07 April – 15 May </li></ul><ul><li>80.000 views </li></ul><ul><li>0.8 – 1.2% CTR <...
NS <ul><li>Male/Female 20-49 yrs </li></ul><ul><li>26 May – 22 June </li></ul><ul><li>500.000 views </li></ul><ul><li>0.03...
KPN Mobiel TV <ul><li>4 July – 5 August </li></ul><ul><li>686.678 views </li></ul><ul><li>CTR 0.47 – 1.48 </li></ul><ul><l...
Univé  <ul><li>18 - 35 yrs </li></ul><ul><li>10 April – 10 May </li></ul><ul><li>225.000 views </li></ul><ul><li>0.9 – 1.2...
Politie <ul><li>12 May – 2 June </li></ul><ul><li>225.000 views </li></ul><ul><li>CTR 0.9 – 1.5% </li></ul><ul><li>Objecti...
Johnsen & Johnsen OB <ul><li>Female 14-20 yr  </li></ul><ul><li>21 July – 01 August </li></ul><ul><li>150.000 views </li><...
Microsoft <ul><li>Male 20-49 yrs </li></ul><ul><li>15 December – 15 January </li></ul><ul><li>725.000 views </li></ul><ul>...
LEARNINGS 0  1  2  3  4  5  6  7  8  9  10 m ultimediacontextualcrossmediaconceptual campaign t ext and call back / e-mail...
STEP  BY STEP http://www.flickr.com/photos/marioyvanesa
Enlighten  THE WORLD
THANKS
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Iab Web Ads

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Web Ads, Marketing3, Ben van der Burg

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  • Transcript of "Iab Web Ads"

    1. 1. tell them? Ben van der Burg CREATING A NEW WORLD 26-11-2008
    2. 2. http://www.flickr.com/photos/theblackcanvas/1635783928/ Ben will you please?
    3. 3. http://www.flickr.com/photos/great_one/541494633/ Top speed?
    4. 4. Where is the shadow? http://www.flickr.com/photos/morealtitude/62695518/
    5. 5. What will you TELL them?
    6. 6. ‘ I made a lot of MONEY ‘
    7. 7. ‘ I had tweets ‘ 20K
    8. 8. I sent him to school? http://www.flickr.com/photos/morealtitude/62695518/
    9. 9. ‘ I (we) created a NEW WORLD ‘
    10. 10. In a Digital world
    11. 11. In a X media world
    12. 12. communication theory Wow!
    13. 13. Connected
    14. 14. feel the experience
    15. 15. Action
    16. 16. Smarter then http://www.flickr.com/photos/amyguth ALBERT???
    17. 17. To create A NEW WORLD http://www.flickr.com/photos/eelssej_
    18. 18. MMM!...
    19. 19. THE HEDGEDOG concept
    20. 20. STARTING…
    21. 21. Communication and inform ation Your AUNT http://www.flickr.com/photos/webel
    22. 22. Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
    23. 23. Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
    24. 24. Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
    25. 26. Source: http://www.slideshare.net/AdvertisingPawn/what-is-mobile-marketing
    26. 27. Source: KPN / Vodafone + + - - MMS Mobile Internet Gaming SMS Voicemail notification TV call PrePay notification Missed call notification Rich High Reach TV Growth...... Handsets (Nokia N95) Price (Flat fee) Mobile portals (open) Speed internet Text and interactive advertising Text, visual and video advertising Usage per customer # customers Evolution
    27. 28. Source: www.emarketer.com
    28. 29. Source: O2
    29. 30. Bannering MOBILE http://www.flickr.com/photos/jason_coates
    30. 31. SEARCH http://www.flickr.com/photos/silvery Mobile MARKETING
    31. 32. Activation of OFFLINE MEDIA http://www.flickr.com/photos/mattiasberg
    32. 33. Mobile PROMOTIONS http://www.flickr.com/photos/avlxyz
    33. 34. Services http://www.flickr.com/photos/paulforsdick LOCATION BASED
    34. 35. EFFECTIVITEITSMODEL KEUZE SITE/EXPLOITANT: WAAROM WEBADS? <ul><li>WebAds is een exploitant met groot Netwerk aan kwalitatieve sites. Gezamenlijk goed voor een hoog bereik binnen diverse inkoop doelgroepen. </li></ul>    Banner Text Link CPM Websites p / mnd       Automotive, Mannen & Sport Voetbal International 300.000 v v € 40 Sport 1 50.000 v v € 40 Entertainment & Film Dinnersite 28.000 v v € 40 Samsungfunclub 1.501.589 v v € 40 Flimladder 35.000 v v € 40 Alles is gratis 250.000 v v € 40 Jongeren Endandit 350.000 Schandaal 10.000 v v € 40 Nieuws & Actualiteiten Volkskrant 48.135 v v € 40 DAG 370.000 v v € 40 Nieuws in Beeld 2.000 v v € 40 Elsevier 80.000 v v € 40 Weer & Verkeer / Informatief ANWB 149.302 v v € 40 Buienradar 918.000 v v € 40 Weeronline 925.000 v v € 40 De Telefoongids 330.398 v v € 40 Telfort 300.000 v v € 40 Run of Network 5.647.424 € 34
    35. 36. Wanneer kiest adverteerder voor mobiel <ul><li>Persoonlijk karakter: direct 1-op-1 contact met de doelgroep </li></ul><ul><li>Specifieke targeting mogelijk; type telefoon, provider, leeftijd, geslacht, locatie en doelgroep </li></ul><ul><li>100% focus </li></ul><ul><li>Mobiel leent zich uitstekend voor crossmediale inzet </li></ul><ul><li>Nieuw mediuwtype voor advertenties, niet of nauwelijks clutter </li></ul><ul><li>Naast statische content ook interactiviteit </li></ul><ul><li>In te zetten voor het realiseren van meedere vormen van campagne doelstellingen </li></ul>Mijn merk koppelen aan innovatie en/of Experimenteren
    36. 37. ABN AMRO <ul><li>Male 25-49 yrs </li></ul><ul><li>16 April – 27 April </li></ul><ul><li>300.000 views </li></ul><ul><li>1 - 3% CTR </li></ul>De slimste belegger
    37. 38. Randstad <ul><li>18+ </li></ul><ul><li>07 April – 15 May </li></ul><ul><li>80.000 views </li></ul><ul><li>0.8 – 1.2% CTR </li></ul><ul><li>80 subscribers </li></ul>Meet & Greet
    38. 39. NS <ul><li>Male/Female 20-49 yrs </li></ul><ul><li>26 May – 22 June </li></ul><ul><li>500.000 views </li></ul><ul><li>0.03 – 1.23 CTR </li></ul><ul><li>Objective: Branding </li></ul>Mobiel Reisinformatie
    39. 40. KPN Mobiel TV <ul><li>4 July – 5 August </li></ul><ul><li>686.678 views </li></ul><ul><li>CTR 0.47 – 1.48 </li></ul><ul><li>Database: 295 e-mail </li></ul><ul><li>adresses </li></ul><ul><li>91 e-mail with ID </li></ul>
    40. 41. Univé <ul><li>18 - 35 yrs </li></ul><ul><li>10 April – 10 May </li></ul><ul><li>225.000 views </li></ul><ul><li>0.9 – 1.2% CTR </li></ul>Brommerpremie
    41. 42. Politie <ul><li>12 May – 2 June </li></ul><ul><li>225.000 views </li></ul><ul><li>CTR 0.9 – 1.5% </li></ul><ul><li>Objective: Recruite </li></ul><ul><li>Database: 80 e-mail adresses </li></ul>ICT Vacature
    42. 43. Johnsen & Johnsen OB <ul><li>Female 14-20 yr </li></ul><ul><li>21 July – 01 August </li></ul><ul><li>150.000 views </li></ul><ul><li>CTR 0.07 - 0.77 </li></ul><ul><li>Objective: Branding </li></ul>
    43. 44. Microsoft <ul><li>Male 20-49 yrs </li></ul><ul><li>15 December – 15 January </li></ul><ul><li>725.000 views </li></ul><ul><li>1 - 4% CTR </li></ul>Office 2007 2,985 movie downloads (33%) 910 completed questionnaires (10%) 580 e-mail addresses (7%)
    44. 45. LEARNINGS 0 1 2 3 4 5 6 7 8 9 10 m ultimediacontextualcrossmediaconceptual campaign t ext and call back / e-mail Campaigns Landing pages full multimedia site m obile internet bannering KEY 0 1 2 3 4 5 6 7 8 9 10
    45. 46. STEP BY STEP http://www.flickr.com/photos/marioyvanesa
    46. 47. Enlighten THE WORLD
    47. 48. THANKS

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