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Web Ads, Marketing3, Ben van der Burg

Web Ads, Marketing3, Ben van der Burg

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Iab Web Ads Iab Web Ads Presentation Transcript

  • tell them? Ben van der Burg CREATING A NEW WORLD 26-11-2008
  • http://www.flickr.com/photos/theblackcanvas/1635783928/ Ben will you please?
  • http://www.flickr.com/photos/great_one/541494633/ Top speed?
  • Where is the shadow? http://www.flickr.com/photos/morealtitude/62695518/
  • What will you TELL them?
  • ‘ I made a lot of MONEY ‘
  • ‘ I had tweets ‘ 20K
  • I sent him to school? http://www.flickr.com/photos/morealtitude/62695518/
  • ‘ I (we) created a NEW WORLD ‘
  • In a Digital world
  • In a X media world
  • communication theory Wow!
  • Connected
  • feel the experience
  • Action
  • Smarter then http://www.flickr.com/photos/amyguth ALBERT???
  • To create A NEW WORLD http://www.flickr.com/photos/eelssej_
  • MMM!...
  • THE HEDGEDOG concept
  • STARTING…
  • Communication and inform ation Your AUNT http://www.flickr.com/photos/webel
  • Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
  • Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
  • Triangle of ADVERTISING = cash flow = information flow Content Providers Advertiser End-user Consumer
  •  
  • Source: http://www.slideshare.net/AdvertisingPawn/what-is-mobile-marketing
  • Source: KPN / Vodafone + + - - MMS Mobile Internet Gaming SMS Voicemail notification TV call PrePay notification Missed call notification Rich High Reach TV Growth...... Handsets (Nokia N95) Price (Flat fee) Mobile portals (open) Speed internet Text and interactive advertising Text, visual and video advertising Usage per customer # customers Evolution
  • Source: www.emarketer.com
  • Source: O2
  • Bannering MOBILE http://www.flickr.com/photos/jason_coates
  • SEARCH http://www.flickr.com/photos/silvery Mobile MARKETING
  • Activation of OFFLINE MEDIA http://www.flickr.com/photos/mattiasberg
  • Mobile PROMOTIONS http://www.flickr.com/photos/avlxyz
  • Services http://www.flickr.com/photos/paulforsdick LOCATION BASED
  • EFFECTIVITEITSMODEL KEUZE SITE/EXPLOITANT: WAAROM WEBADS?
    • WebAds is een exploitant met groot Netwerk aan kwalitatieve sites. Gezamenlijk goed voor een hoog bereik binnen diverse inkoop doelgroepen.
        Banner Text Link CPM Websites p / mnd       Automotive, Mannen & Sport Voetbal International 300.000 v v € 40 Sport 1 50.000 v v € 40 Entertainment & Film Dinnersite 28.000 v v € 40 Samsungfunclub 1.501.589 v v € 40 Flimladder 35.000 v v € 40 Alles is gratis 250.000 v v € 40 Jongeren Endandit 350.000 Schandaal 10.000 v v € 40 Nieuws & Actualiteiten Volkskrant 48.135 v v € 40 DAG 370.000 v v € 40 Nieuws in Beeld 2.000 v v € 40 Elsevier 80.000 v v € 40 Weer & Verkeer / Informatief ANWB 149.302 v v € 40 Buienradar 918.000 v v € 40 Weeronline 925.000 v v € 40 De Telefoongids 330.398 v v € 40 Telfort 300.000 v v € 40 Run of Network 5.647.424 € 34
  • Wanneer kiest adverteerder voor mobiel
    • Persoonlijk karakter: direct 1-op-1 contact met de doelgroep
    • Specifieke targeting mogelijk; type telefoon, provider, leeftijd, geslacht, locatie en doelgroep
    • 100% focus
    • Mobiel leent zich uitstekend voor crossmediale inzet
    • Nieuw mediuwtype voor advertenties, niet of nauwelijks clutter
    • Naast statische content ook interactiviteit
    • In te zetten voor het realiseren van meedere vormen van campagne doelstellingen
    Mijn merk koppelen aan innovatie en/of Experimenteren
  • ABN AMRO
    • Male 25-49 yrs
    • 16 April – 27 April
    • 300.000 views
    • 1 - 3% CTR
    De slimste belegger
  • Randstad
    • 18+
    • 07 April – 15 May
    • 80.000 views
    • 0.8 – 1.2% CTR
    • 80 subscribers
    Meet & Greet
  • NS
    • Male/Female 20-49 yrs
    • 26 May – 22 June
    • 500.000 views
    • 0.03 – 1.23 CTR
    • Objective: Branding
    Mobiel Reisinformatie
  • KPN Mobiel TV
    • 4 July – 5 August
    • 686.678 views
    • CTR 0.47 – 1.48
    • Database: 295 e-mail
    • adresses
    • 91 e-mail with ID
  • Univé
    • 18 - 35 yrs
    • 10 April – 10 May
    • 225.000 views
    • 0.9 – 1.2% CTR
    Brommerpremie
  • Politie
    • 12 May – 2 June
    • 225.000 views
    • CTR 0.9 – 1.5%
    • Objective: Recruite
    • Database: 80 e-mail adresses
    ICT Vacature
  • Johnsen & Johnsen OB
    • Female 14-20 yr
    • 21 July – 01 August
    • 150.000 views
    • CTR 0.07 - 0.77
    • Objective: Branding
  • Microsoft
    • Male 20-49 yrs
    • 15 December – 15 January
    • 725.000 views
    • 1 - 4% CTR
    Office 2007 2,985 movie downloads (33%) 910 completed questionnaires (10%) 580 e-mail addresses (7%)
  • LEARNINGS 0 1 2 3 4 5 6 7 8 9 10 m ultimediacontextualcrossmediaconceptual campaign t ext and call back / e-mail Campaigns Landing pages full multimedia site m obile internet bannering KEY 0 1 2 3 4 5 6 7 8 9 10
  • STEP BY STEP http://www.flickr.com/photos/marioyvanesa
  • Enlighten THE WORLD
  • THANKS