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Personal Branding
Lena Olivier en Wesley Hendriks

@lenaolivier

@wesleyhendriks
Personal Branding.
the practice of people marketing
themselves and their careers as brands
Judith
Spruit

Marloes
Van Deventer

Earliest Adopter

Most Connected

Marcel
Van
Harrewijen

Carel
Aeijelts
Averink

Most...
Our Vision.
Create economic opportunity for every
professional in the world

Our Mission.
Connect the world’s professional...
What LinkedIn is NOT:
Personal brand.
Four steps for building your personal brand
Step 1: Know yourself
• Who you are? What have you
done?
• What do you want? What drives
you to achieve the most out of
yo...
Step 2: Do research (on- and offline)
Step 3: Build your brand | Your profile
Step 3: Build your brand | Your summary
Step 3: Build your brand | Your projects
Step 4: Build your network

The real power of your network is not in who you know, but in who they know!
Step 4: Build your network | Join groups
Step 4: Build your network | Claim your expertise

• Social conduct

Give

• Status updates - Be relevant

Thank

Ask
My ambition is
…
What’s yours?
Thank you
Frankwatching Jobs Event - Presentatie LinkedIn
Frankwatching Jobs Event - Presentatie LinkedIn
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Frankwatching Jobs Event - Presentatie LinkedIn

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Keynote presentatie van Lena Olivier en Wesley Hendriks van LinkedIn tijdens het Frankwatching Jobs Event.

Published in: Education, Technology, Business
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  • Lena steltzich - socialnomics…. voor / Wesley steltzichvoor
  • filmpje
  • Duswat is Personal branding
  • Viktor & Rolf, Linda de Mol en Matthijs van Nieuwkerk. Zehebbenalledriehun personal branding goed op eenrijtje. Waarom??
  • Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed– The person with the most total endorsements
  • Waaromlinkedin?
  • Zeerbelangrijkomteweten. Wijzijngeen cv databank…
  • Eigen professie…Industriewaar geinteresseerd…Expertise delen! / vacatures /
  • Als je kanuitsprekenwat je ambitie is, dan ben je al eenstapdichterbij het realiserendaarvan.Het wordtdustijdomdaargoed over natedenken…
  • Transcript of "Frankwatching Jobs Event - Presentatie LinkedIn"

    1. 1. Personal Branding Lena Olivier en Wesley Hendriks @lenaolivier @wesleyhendriks
    2. 2. Personal Branding. the practice of people marketing themselves and their careers as brands
    3. 3. Judith Spruit Marloes Van Deventer Earliest Adopter Most Connected Marcel Van Harrewijen Carel Aeijelts Averink Most Popular Most Endorsed
    4. 4. Our Vision. Create economic opportunity for every professional in the world Our Mission. Connect the world’s professionals to make them more productive and successful
    5. 5. What LinkedIn is NOT:
    6. 6. Personal brand. Four steps for building your personal brand
    7. 7. Step 1: Know yourself • Who you are? What have you done? • What do you want? What drives you to achieve the most out of your professional career? • What are you capable of? What is your added value?
    8. 8. Step 2: Do research (on- and offline)
    9. 9. Step 3: Build your brand | Your profile
    10. 10. Step 3: Build your brand | Your summary
    11. 11. Step 3: Build your brand | Your projects
    12. 12. Step 4: Build your network The real power of your network is not in who you know, but in who they know!
    13. 13. Step 4: Build your network | Join groups
    14. 14. Step 4: Build your network | Claim your expertise • Social conduct Give • Status updates - Be relevant Thank Ask
    15. 15. My ambition is … What’s yours?
    16. 16. Thank you
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