Find 2.0

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Marketing Day 2007
Arko van Brakel
Beatrix Theater Utrecht
12 juni 2007

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Find 2.0

  1. 1. FIND
  2. 2. 2.0
  3. 3. “ When I grip the wheel too tight, I find I lose control.“ Steve Rapson
  4. 5. it’s all about seeing…
  5. 6. and believing
  6. 7. curiosity…
  7. 8. and courage
  8. 9. it’s about focus…
  9. 10. and intention
  10. 11. work…
  11. 12. and network
  12. 13. “… Kennis is een netwerk concept…” Prof. Walter Baets
  13. 14. it’s about digital natives…
  14. 15. and digital immigrants
  15. 16. about information…
  16. 17. and transformation
  17. 18. Verdubbelingssnelheid van de informatie 4000 vc 2000 vc 0 1930 2001 2010 4000 jaar 2000 jaar 30 jaar 1jaar 11 uur!!! Bron: Nick Bontis 1970 7 jaar
  18. 19. “… Wie orde zaait zal chaos oogsten…” Prof. Walter Baets
  19. 20. WEB2.0
  20. 22. Symptomen 2.0 Collective intelligence / wisdom of crowds Collaboration / sharing Reviewing / ranking / rating Community / social software Enabling / empowering users
  21. 23. The Long tail…
  22. 24. Current position getting new business ideas require a breakthrough of traditional thinking Innovate improve growth potential change time time barrier of traditional mindset’ Future position <ul><li>Current position </li></ul><ul><ul><li>market attactiveness competiveness, deploing resources </li></ul></ul><ul><li>Future position </li></ul><ul><ul><li>Ambition </li></ul></ul>growth potential change
  23. 25. create…
  24. 26. to predict
  25. 27. it’s about culture…
  26. 28. and nature
  27. 29. trial…
  28. 30. and error
  29. 31. sense…
  30. 32. and sensation
  31. 33. work hard…
  32. 34. and play hard
  33. 35. escape from the past…
  34. 36. invent the future
  35. 37. now…
  36. 38. or never
  37. 39. Wat vraagt dit van JULLIE?
  38. 40. inspiration…
  39. 41. from out of nowhere
  40. 42. Haastige spoed… “… Mensen overschatten de korte termijn effecten van technologische ontwikkelingen, maar onderschatten vervolgens de lange termijn effecten van diezelfde ontwikkelingen…” Ben Tiggelaar
  41. 43. learn…
  42. 44. and contribute
  43. 45. it’s not about data…
  44. 46. it’s about empathy
  45. 47. choose a target…
  46. 48. or you’ll create waste
  47. 49. explore…
  48. 50. your core
  49. 51. create…
  50. 52. and duplicate
  51. 53. Be second…
  52. 54. to none
  53. 55. capture the day…
  54. 56. and the moment
  55. 57. We moeten meer presteren dan ooit, Op het meest competitieve podium ooit, Voor het meest verwende, kritische publiek dat er ooit is geweest….
  56. 58. “ If I would try to control everything, I would not be able to race fast enough….” Michael Schumacher
  57. 60. Besluit Commiteer En neem ACTIE!
  58. 61. rise…
  59. 62. to the occasion
  60. 63. Welke keuzes ga je nu maken? Aan welke keuzes committeer je jezelf ?
  61. 64. explore…
  62. 65. new horizons
  63. 66. be the cause…
  64. 67. or you’ll be the effect
  65. 68. commit…
  66. 69. to the summit
  67. 70. attention…
  68. 71. REAL attention…
  69. 72. follows intention
  70. 73. enjoy the process…
  71. 74. celebrate results
  72. 75. choose a focus…
  73. 76. or have it all
  74. 77. share…
  75. 78. and receive
  76. 79. choose a focus… look…
  77. 80. and be seen
  78. 81. play online…
  79. 82. and offline
  80. 83. win together…
  81. 84. or when on your own!
  82. 85. SUCCES!!!
  83. 86. Vragen?

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