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Ex machina - Game in the city

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Ex Machina

Ex Machina
Game in the city

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Ex machina - Game in the city Ex machina - Game in the city Presentation Transcript

  • Watch More TV E jeroen@exmachinagames.com T @jeroen020
  •  Social Entertainment Technology & Services  HQ in Amsterdam, US office in San Francisco  Customers & partners in media, games & brands Airplay:
  • ~4 hours a day ~few times a year
  • Snack’n’zap Feature length
  • A bit of revenue every day Jackpot. Then nothing. For a long time.
  •  Write  Design  Fund, license  Fund, license  Produce  Develop  Market (a lot!)  Market (a lot!)  Pray (for a hit!)  Pray (for a hit!) Cinema Console
  •  Write  Design  Produce Pilot  Develop v0.9  Market  Seed and/or market  Broadcast  Upload and launch  Evaluate ◦ Write, produce Season 1,  Evaluate market a bit, broadcast ◦ Tweak, upload v0.91 ◦ Wash, rinse, repeat ◦ Analyse, rinse, iterate TV Web/Mobile/Social
  •  US: 4 hours a day (2 months non-stop per year!)  TV in 99% of all households, 2.24 sets on average  TV is turned on 6h47m a day  Total hours of TV consumed: 250 billion  % Americans who say they watch too much TV: 49  Youth – hours in school: 900 behind TV: 1,500  TV commercials seen per year: 20,000
  •  100.000.000.000 Euro  25.300.000.000 US$
  •  100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate  25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
  • Show Debut channel Debut year Distributor Sony Pictures 1 Who Wants To Be A Millionaire? ITV (UK) 1998 Television Nederland 2 2 Deal or No Deal 2002 Endemol (Netherlands) 3 Wipeout ABC (US) 2008 Endemol CBS Studios 4 Wheel of Fortune NBC (US) 1975 International 5 Family Feud ABC (US) 1976 FremantleMedia 6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights 7 Hole in the Wall Fox (US) 2008 FremantleMedia Shine 8 Are You Smarter Than A 5th Grader? Fox (US) 2007 International/Mark Burnett Productions CBS Studios 9 Jeopardy NBC (US) 1964 International 10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media Most Popular TV Gameshows in the World TBI, 2009
  • 1988 The ‘Henny Huisman Effect’ is a situation where the national phone system grinds to a halt due to a sudden, massive amount of phone calls.
  • 1996 Participation TV Multi Billion$ industry for Broadcasters, TV production companies, aggregators & Telco’s Set the standard for premium IVR and text messaging
  • 1999 Big Brother Making headlines worlwdie Interactive voting via SMS and IVR 2008: broadcast in 32 countries, 320 million viewers
  •  TV Lessons ◦ Scheduling & scarcity ◦ Marketing & episodes ◦ Watch when broadcast  Online ◦ Personalisation & social graph ◦ Gamification of Everything ◦ Massive multiplayer  Two-screen & new TV platforms ◦ iPad, Google TV, Apple TV, TV app stores
  •  Launch quick & iterate  Artificial scarcity works  Pilot, episodes, seasons  Interaction over form  The moment matters  A TV is a TV, not a computer  Leverage your fans, involve your community Ex Machina 2010
  • Dank! jeroen@exmachinagames.com @jeroen020