• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Deliverability Event Transparantie in e-mailmarketing
 

Deliverability Event Transparantie in e-mailmarketing

on

  • 974 views

Woensdag 11 Maart 2009, Haarlemmermeer Paviljoen / Vork&Mes (Hoofddorp), Ken Takahashi, EMMA Deliverability Event '09

Woensdag 11 Maart 2009, Haarlemmermeer Paviljoen / Vork&Mes (Hoofddorp), Ken Takahashi, EMMA Deliverability Event '09

Statistics

Views

Total Views
974
Views on SlideShare
973
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.frankwatching.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Deliverability Event Transparantie in e-mailmarketing Deliverability Event Transparantie in e-mailmarketing Presentation Transcript

    • “Deliverability Event '09”
    • Ken Takahashi Vice President, Global Channels Why Do Bad Things Happen to My Email? Confidential Return Path, Inc.White bo Confidential • • Return Path, Inc. • Do Not Reproduce Distribute • www.returnpath.net • Do Not Reproduce or or Distribute • www.returnpath.net
    • YOUR EMAIL ISN’T GETTING THROUGH
    • FACT: 1 in 5 emails sent never sees the inbox
    • If an email doesn’t land in the inbox, can it get a click?
    • Who’s to blame???
    • Spammers
    • ISPs can’t keep up with the flood of email coming into their networks
    • ISPs block SPAM the way fisherman catch tuna
    • Let’s just say, it’s not so great if you’re a dolphin
    • Your email is the dolphin
    • How do you stay out of the net?
    • Reputation is the key
    • There are 5 elements to good reputation
    • Have a solid infrastructure
    • Don’t email the dead
    • Keep complaints to a minimum
    • Don’t send to spam trap addresses
    • Maintain a permanent home
    • Authentication? Reputation? Accreditation? … what’s what?
    • How does it all fit? … they build on each other Accreditation Reputation Authentication
    • How does it all fit? … they build on each other Return Path Sender Certification Services Accreditation •Sender Score Certified •SafeList Sender Score Reputation Network Reputation … plus others Sender ID / SPF Authentication DKIM / Domain Keys
    • Reputation in the Real World
    • A new market … reputation filtering solutions • Reputation filtering is a big growth area • Many vendors selling reputation modules
    • Sample reputation company Your local reputation impacts your global reputation
    • Sample reputation company (cont.) Sender Score Certified Sender Score Whitelist Blacklist • Leading accreditation and certification service Data from 100+ million mailboxes (1.2B mailboxes)
    • Behind the scenes whitelist blacklist senderscore.org 100M+ Mailboxes contributing data
    • How a sample ISP uses reputation (example 1)
    • How a sample ISP uses reputation (example 2) Recipients per Sender Score Hour 3,600 0-15 7,200 NA & 16-25 14,400 26-30 28,800 31-50 “ Our rate liming policy is based on sender 50,400 51-70 reputation” 72,000 71-85 86,400 86-100
    • Um, okay. But how do I know what my email reputation is?
    • http://www.SENDERSCORE.org
    • Share a little data, get a lotta knowledge
    • Knowledge = Power
    • Step 1: measure … constantly • Return Path Delivery Monitoring Suite
    • How does these tools help me? 36
    • Knowledge = power = speed Contact Contact Confirm Block/Filter Investigate Correct Block Blocking Blocking Finding Occurs Root Cause Errors Removed Source Source 2 weeks on average Could go for weeks/months On average: 1 week On average: 1 week 2 weeks 4 weeks 1 week 1 week Total: 8 weeks Confirm Contact Block/Filter Correct Block Finding & Blocking 1 1 Occurs Errors Removed Root Cause Source Same day on average A day or two on average A day or two on average Immediate 1.5 days 1.5 days Total: 3 days 37 © 2009 Return Path, Inc. www.returnpath.net | Confidential, do not reproduce
    • Step 2: certify your email program • Return Path Sender Certification Services – Sender Score Certified – SafeList
    • Step 2: certify your email program whitelist blacklist senderscore.org
    • Credit where credit is due 40 © 2009 Return Path, Inc. www.returnpath.net | Confidential, do not reproduce
    • Where can I get these services? • http://www.returnpath.net or • One of Return Path’s approved partners 41 © 2009 Return Path, Inc. www.returnpath.net | Confidential, do not reproduce
    • Be a happy dolphin
    • Thank You! Ken Takahashi Vice President, Global Channels http://www.returnpath.net
    • “Deliverability Event '09”