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Outside in the Agora
Mobile Interpretation and
Socratic Dialogue in the
 21st Century Museum
  Nancy Proctor, Smithsonian ...
Smithsonian American Art Museum




     It’s NOT about the Technology




‘Teaser’ from the Soundbytes audio tour of the ...
Smithsonian American Art Museum




      Nancy Proctor, ProctorN@si.edu                                             3
Fra...
Smithsonian American Art Museum



Interpretation is as essential to the Museum
          as cutlery is to a banquet




 ...
Smithsonian American Art Museum




If the Museum doesn’t provide it:

•    Some visitors may bring their own,
•    Some m...
Smithsonian American Art Museum




           But what is the Museum
         in this Web 2.0 world of information on dem...
Smithsonian American Art Museum




       The American Art Museum




                                  7
Smithsonian American Art Museum




                       The Museums…




                                      8
Smithsonian American Art Museum




                 The Museum has become a
                    Distributed Network




 ...
Smithsonian American Art Museum


  Our audiences now access American Art
     through a wide range of platforms
  beyond ...
Smithsonian American Art Museum



    The Museum is transforming
         from Acropolis…




                           ...
Smithsonian American Art Museum




                             … into Agora




                                        ...
Smithsonian American Art Museum




      The Museum as Agora is:

          1.        A Community
          2.        A M...
Smithsonian American Art Museum




  1. The Museum as Community




                                  Nikki de Saint Phal...
Smithsonian American Art Museum




                        Voting & Polling
Smithsonian American Art Museum




                             MyCollection
Smithsonian American Art Museum




                                 Bookmarking
Tate Modern Study 4-25 June 2005

•     4...
Smithsonian American Art Museum




                                  Tate Txt
Smithsonian American Art Museum




     2. The Museum as Mash-up
         “Meet them where they are,
       and take them...
Smithsonian American Art Museum




          Save Outdoor Sculpture!
Smithsonian American Art Museum




                The Museum Shuffle
EyeLevel.si.edu
April 4, 2008

“Merce C”
By Howard ...
Smithsonian American Art Museum



        3. The Museum as Site of
            Socratic Dialogue




                    ...
Smithsonian American Art Museum



               Curators in Dialogue:
               American Art Podcast
Smithsonian American Art Museum




      Learning through Teaching




                   AmericanArt.si.edu/podcasts
Smithsonian American Art Museum




          User-Generated Content
Smithsonian American Art Museum




              4. The Museum is Fun!




Nancy Proctor, ProctorN@si.edu 9 December 2008...
Smithsonian American Art Museum



                    Ghosts of a Chance:
    A Case Study in the Museum as Agora




Nan...
Smithsonian American Art Museum




                          What is an ARG?
• Alternate Reality Game
• A kind of ‘scaven...
Smithsonian American Art Museum




               Ghosts of a Chance is:
1. The mystery of the haunting of two Luce
  Cen...
Smithsonian American Art Museum




               Ghosts of a Chance is:
2. The story-within-
  a-story of four,
  19th c...
Smithsonian American Art Museum




               Ghosts of a Chance is:
3. A hunt for clues to
  the identity of the
  g...
Smithsonian American Art Museum




               Ghosts of a Chance is:




4. A one-day exhibition in the Luce Center o...
Smithsonian American Art Museum




               Ghosts of a Chance is:
5. A series of events and tours of sites where
 ...
Smithsonian American Art Museum




               Ghosts of a Chance is:
6. Six scavenger hunts at SAAM
  on October 25, ...
Smithsonian American Art Museum




        Where GOAC was played:
In the ‘Real World’
1. An ARG fest for ‘hard-core’ play...
Smithsonian American Art Museum




        Where GOAC was played:
Online
1.  The GOAC website: GhostsofaChance.com
2.  Th...
Smithsonian American Art Museum




               Clues by text message




Nancy Proctor, ProctorN@si.edu         37
12 ...
Smithsonian American Art Museum




     A clue from a mystery caller




Nancy Proctor, ProctorN@si.edu      38
12 Novemb...
Smithsonian American Art Museum




 A clue seen through a window




Nancy Proctor, ProctorN@si.edu    39
12 November 2008
Smithsonian American Art Museum




                 An Art Demonstrator?




Nancy Proctor, ProctorN@si.edu          40
1...
Smithsonian American Art Museum




               A chef in the galleries?




Nancy Proctor, ProctorN@si.edu            ...
Smithsonian American Art Museum




                        Let them eat cake!




Nancy Proctor, ProctorN@si.edu         ...
Smithsonian American Art Museum




                                  And dance!




Nancy Proctor, ProctorN@si.edu       ...
Smithsonian American Art Museum




                            Getting Creative




Nancy Proctor, ProctorN@si.edu       ...
Smithsonian American Art Museum




                   Everyone’s a winner!




Nancy Proctor, ProctorN@si.edu            ...
Smithsonian American Art Museum




                       Player Feedback
•    I just first want to emphasize how fun Gho...
Smithsonian American Art Museum




                       Player Feedback
•    My 8 year old (3rd grade) daughter and I h...
Smithsonian American Art Museum



            Three Principles for the
            21st Century Museum

1. Interpretation...
Smithsonian American Art Museum



       Four Characteristics of the
          Museum as Agora

1.   The Museum is a comm...
Smithsonian American Art Museum



                     Above all,
               the Museum’s Agora is
                  ...
Smithsonian American Art Museum




                             Credits & Links
•    ScienceMuseum.org.uk
•    AntennaAud...
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Conferentie2008

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DEN, Nancy Proctor, 9 december 2008, Rotterdam

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Transcript of "Conferentie2008"

  1. 1. Outside in the Agora Mobile Interpretation and Socratic Dialogue in the 21st Century Museum Nancy Proctor, Smithsonian American Art Museum ProctorN@si.edu 9 December 2008
  2. 2. Smithsonian American Art Museum It’s NOT about the Technology ‘Teaser’ from the Soundbytes audio tour of the Science Museum, London, by Antenna Audio 2
  3. 3. Smithsonian American Art Museum Nancy Proctor, ProctorN@si.edu 3 Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003 FIAMP 16 October 2008
  4. 4. Smithsonian American Art Museum Interpretation is as essential to the Museum as cutlery is to a banquet Beth Lipman, Bancketje (Banquet) 2003
 4
  5. 5. Smithsonian American Art Museum If the Museum doesn’t provide it: • Some visitors may bring their own, • Some may eat only the finger food, • Some may choose another restaurant, • Many will go away hungry, feeling uninvited and unwelcome. 5
  6. 6. Smithsonian American Art Museum But what is the Museum in this Web 2.0 world of information on demand? 6
  7. 7. Smithsonian American Art Museum The American Art Museum 7
  8. 8. Smithsonian American Art Museum The Museums… 8
  9. 9. Smithsonian American Art Museum The Museum has become a Distributed Network 9
  10. 10. Smithsonian American Art Museum Our audiences now access American Art through a wide range of platforms beyond the museum’s walls and website Photo by Mike Lee, 2007; from SAAM Flickr Group 10
  11. 11. Smithsonian American Art Museum The Museum is transforming from Acropolis… 11
  12. 12. Smithsonian American Art Museum … into Agora 12
  13. 13. Smithsonian American Art Museum The Museum as Agora is: 1. A Community 2. A Mash-up 3. A Site for Socratic Dialogue 4. Fun! Nancy Proctor, ProctorN@si.edu 9 December 2008 13
  14. 14. Smithsonian American Art Museum 1. The Museum as Community Nikki de Saint Phalle, Tirage, 1961
  15. 15. Smithsonian American Art Museum Voting & Polling
  16. 16. Smithsonian American Art Museum MyCollection
  17. 17. Smithsonian American Art Museum Bookmarking Tate Modern Study 4-25 June 2005 • 43% of visitors bookmarked • 3.53 pages bookmarked on average • 44% of visitors clicked through to the Tate website from their emails • 19% of visitors taking the multimedia tour went to Tate’s website after their visit as a result of their bookmarks
  18. 18. Smithsonian American Art Museum Tate Txt
  19. 19. Smithsonian American Art Museum 2. The Museum as Mash-up “Meet them where they are, and take them some place new.” - Michael Edson, Head of Digital & Web Strategy, Smithsonian Institution
  20. 20. Smithsonian American Art Museum Save Outdoor Sculpture!
  21. 21. Smithsonian American Art Museum The Museum Shuffle EyeLevel.si.edu April 4, 2008 “Merce C” By Howard Kaplan
  22. 22. Smithsonian American Art Museum 3. The Museum as Site of Socratic Dialogue SmartHistory.org
  23. 23. Smithsonian American Art Museum Curators in Dialogue: American Art Podcast
  24. 24. Smithsonian American Art Museum Learning through Teaching AmericanArt.si.edu/podcasts
  25. 25. Smithsonian American Art Museum User-Generated Content
  26. 26. Smithsonian American Art Museum 4. The Museum is Fun! Nancy Proctor, ProctorN@si.edu 9 December 2008 26
  27. 27. Smithsonian American Art Museum Ghosts of a Chance: A Case Study in the Museum as Agora Nancy Proctor, ProctorN@si.edu 27 12 November 2008
  28. 28. Smithsonian American Art Museum What is an ARG? • Alternate Reality Game • A kind of ‘scavenger hunt’ for the 21st century • Played across both ‘real world’ and digital spaces, including web, phone & text message • Involves collaboration among large and disparate communities to ‘solve’ the game • Unfolds through stories that change and are developed dialectically by the game’s designers in response to the players Nancy Proctor, ProctorN@si.edu 28 12 November 2008
  29. 29. Smithsonian American Art Museum Ghosts of a Chance is: 1. The mystery of the haunting of two Luce Center ‘curators’, Daisy and Daniel Nancy Proctor, ProctorN@si.edu 29 12 November 2008
  30. 30. Smithsonian American Art Museum Ghosts of a Chance is: 2. The story-within- a-story of four, 19th century characters who are haunting the American Art Museum Nancy Proctor, ProctorN@si.edu 30 12 November 2008
  31. 31. Smithsonian American Art Museum Ghosts of a Chance is: 3. A hunt for clues to the identity of the ghosts Nancy Proctor, ProctorN@si.edu 31 12 November 2008
  32. 32. Smithsonian American Art Museum Ghosts of a Chance is: 4. A one-day exhibition in the Luce Center of objects related to the story, made by players in response to four ‘challenges’ Nancy Proctor, ProctorN@si.edu 32 12 November 2008
  33. 33. Smithsonian American Art Museum Ghosts of a Chance is: 5. A series of events and tours of sites where the game’s story unfolds – An ARG festival – The Natural History Museum – The National Cemetery – The American Art Museum Nancy Proctor, ProctorN@si.edu 33 12 November 2008
  34. 34. Smithsonian American Art Museum Ghosts of a Chance is: 6. Six scavenger hunts at SAAM on October 25, 2008 Nancy Proctor, ProctorN@si.edu 34 12 November 2008
  35. 35. Smithsonian American Art Museum Where GOAC was played: In the ‘Real World’ 1. An ARG fest for ‘hard-core’ players in Boston 2. The basement and forensic labs of the Natural History Museum 3. The Congressional Cemetery 4. In the American Art Museum, including the Luce Center and GOAC exhibition Over 250 players at the Museum on October 25, 2008. Nancy Proctor, ProctorN@si.edu 35 12 November 2008
  36. 36. Smithsonian American Art Museum Where GOAC was played: Online 1. The GOAC website: GhostsofaChance.com 2. The Argers’ forum (a blog): http://forums.unfiction.com/forums/viewtopic.php?t=262 61 3. The SAAM website: AmericanArt.si.edu 4. SAAM’s blog: Eyelevel.si.edu 5. Facebook 6. Smithsonian Magazine website: www.smithsonianmag.com/arts-culture/atm-game- 200810.html More than 6000 players participated online over 2 months. Nancy Proctor, ProctorN@si.edu 36 12 November 2008
  37. 37. Smithsonian American Art Museum Clues by text message Nancy Proctor, ProctorN@si.edu 37 12 November 2008
  38. 38. Smithsonian American Art Museum A clue from a mystery caller Nancy Proctor, ProctorN@si.edu 38 12 November 2008
  39. 39. Smithsonian American Art Museum A clue seen through a window Nancy Proctor, ProctorN@si.edu 39 12 November 2008
  40. 40. Smithsonian American Art Museum An Art Demonstrator? Nancy Proctor, ProctorN@si.edu 40 12 November 2008
  41. 41. Smithsonian American Art Museum A chef in the galleries? Nancy Proctor, ProctorN@si.edu 41 12 November 2008
  42. 42. Smithsonian American Art Museum Let them eat cake! Nancy Proctor, ProctorN@si.edu 42 12 November 2008
  43. 43. Smithsonian American Art Museum And dance! Nancy Proctor, ProctorN@si.edu 43 12 November 2008
  44. 44. Smithsonian American Art Museum Getting Creative Nancy Proctor, ProctorN@si.edu 44 12 November 2008
  45. 45. Smithsonian American Art Museum Everyone’s a winner! Nancy Proctor, ProctorN@si.edu 45 12 November 2008
  46. 46. Smithsonian American Art Museum Player Feedback • I just first want to emphasize how fun Ghosts of a Chance was. My husband and I had a really fun time doing it. • …We also like the integration of text messaging and cell phones -- both of those things made it more than just a 'regular' scavenger hunt. • I think it did make me look at art museums, in particular SAAM, in a different way. We certainly spent more time in the museum than we would have otherwise… • Even though we were 'exposed' to the whole museum, I also liked that there were a couple of pieces of art that we actually had to sit and ponder… I never would have spent the time staring into the painting and trying to understand it if it weren't part of a task. • I think it would be great to turn this into a shorter, user-centered, on- demand version. In fact, I think something like this would be a LOT more fun than some of the passive audio tours that you get in a lot of museums, and would allow for more user-generated content. 46
  47. 47. Smithsonian American Art Museum Player Feedback • My 8 year old (3rd grade) daughter and I had a FANTASTIC time, and … she wants to bring her friends with her next time. • We definitely went to parts of the museum that we would not have gone to previously. It definitely made art more interactive. • I LOVED INTERACTING WITH THE MUSEUM & OBJECTS INSTEAD OF JUST LOOKING AT THINGS AND OBSERVING AND JUDGING - IT WAS TONS OF FUN TO FEEL A PART OF IT ALL! … ALSO MADE IT FEEL LESS PRECIOUS … ALL FELT A LITTLE MORE PERSONALLY CONNECTED … • I liked the game because normally at art museums I get bored after a while but this gave me something to do. I would definitely do it again or recommend it to someone else. • I have spent quite some time in art museums and this is probably the first time that it felt like the museum was meant to be fun and interactive rather than more somber and pensive. It was really refreshing and definitely gave me a sense of community with the people who were coordinating the event and the other people participating in it. 47
  48. 48. Smithsonian American Art Museum Three Principles for the 21st Century Museum 1. Interpretation is essential. 2. It’s not about the technology. 3. The Museum is a Distributed Network. 48
  49. 49. Smithsonian American Art Museum Four Characteristics of the Museum as Agora 1. The Museum is a community. 2. The Museum is a mash-up. 3. The Museum is a site of Socratic dialogue. 4. The Museum is fun! 49
  50. 50. Smithsonian American Art Museum Above all, the Museum’s Agora is Outside or beyond the Museum’s walls and website As well as central to and at the heart of the Museum experience Nancy Proctor, ProctorN@si.edu 50 12 November 2008
  51. 51. Smithsonian American Art Museum Credits & Links • ScienceMuseum.org.uk • AntennaAudio.com • Tate.org.uk/modern/multimediatour/ Wiki • SmartHistory.org • EyeLevel.si.edu • AmericanArt.si.edu/podcasts • Nancy Proctor at ProctorN@si.edu
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