Commonline - Philippe Borremans

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CommOnline 2009
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Commonline - Philippe Borremans

  1. 1. Social Media & Internal Comms Tuesday 2 June 2009
  2. 2. Agenda Business drivers. Communications drivers. The tools, an overview Social Media applied to the enterprise Using the tools for internal communications Tuesday 2 June 2009
  3. 3. Business What is keeping organisations awake today ? Tuesday 2 June 2009
  4. 4. Setting the scene... What is keeping organisations awake ? A recent IBM study revealed the top 4 priorities from HR/Senior Executives: The SearchWorkforce Adaptable for Talent The Leadership Gap Workforce Analytics Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  5. 5. Setting the scene... What is keeping organisations awake ? A recent IBM study revealed the top 4 priorities from HR/Senior Executives: Adaptable Workforce The Search for Talent The Leadership Gap Workforce Analytics Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  6. 6. Setting the scene... Question: are your employees able to adapt to a changing business environment ? Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  7. 7. Setting the scene... Question: are your employees able to adapt to a changing business environment ? 14% say “Very Capable” Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  8. 8. Characteristics of “very capable” companies. Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  9. 9. Characteristics of “very capable” companies. Able to predict future skills needs 83% 56% Effective in locating experts 77% 54% Effective in collaboration 75% 50% Very Adaptable All other companies Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  10. 10. Communications What is keeping communicators awake today ? Tuesday 2 June 2009
  11. 11. The model has changed Source: We Media by Chris Willis and Shayne Bowman Tuesday 2 June 2009
  12. 12. The model has changed Source: We Media by Chris Willis and Shayne Bowman Tuesday 2 June 2009
  13. 13. A new model ? X A Y Y = conversation B A = company B = market X = membrane Tuesday 2 June 2009
  14. 14. Tuesday 2 June 2009
  15. 15. Tuesday 2 June 2009
  16. 16. Social Media The tools; blogs, wikis, social networks, RSS, pod & videocasting... Tuesday 2 June 2009
  17. 17. Publishing: Blogs Blogs - 123 step online publishing. Online diaries/simple websites which can be set up in minutes Filled with content (posts) in chronological order. 70 million blogs tracked by Technorati 120.000 new blogs/day About 1.5 million postings (articles) per day. That's about 17 posts per second. Tuesday 2 June 2009
  18. 18. Tuesday 2 June 2009
  19. 19. pages subscribe text link live chat context link contact sharing commenting activities Tuesday 2 June 2009
  20. 20. Tuesday 2 June 2009
  21. 21. Microblogging Tuesday 2 June 2009
  22. 22. Microblogging There was an appearance I spoke for the company. Which I am not. Tuesday 2 June 2009
  23. 23. Share Yammer is a discussion board: post a status update; ask a question; shares news, links, opinions, and information. Connect Yammer is a private social network: each user gets a profile displaying their photo, title, expertise, background, what they are working on, etc. Archive Yammer is a knowledge-base: you can search for any topic to see who's talking about it and what's been said. Great for new employees to get up to speed. Mobile Your employees stay connected wherever they are when they use Yammer through our free web, desktop , BlackBerry, iPhone, IM, email or SMS clients. Tuesday 2 June 2009
  24. 24. Collaboration: Wikis Wikis - easy collaboration Easily editable webpages which foster collaboration and knowledge sharing, can be set up in minutes. Can be used for internal as well as external secured collaboration. Hosted, appliance type and installed versions for enterprises. Tuesday 2 June 2009
  25. 25. The case for a wiki... Tuesday 2 June 2009
  26. 26. Sound: Podcasts Podcasts, more than iTunes Audio files posted on the web to which you can subscribe. Automatically downloadable to MP3, PC/ Mac, Mobile phone, car etc... Like videocasts, a-synchronous usage, on demand and on the go. Tuesday 2 June 2009
  27. 27. Tuesday 2 June 2009
  28. 28. Images: Videocasting Videocast: your own TV station... Online video files to which you can subscribe. New episodes are delivered automatically to PC/Mac, MP4, TV, Mobile Phone... Typically not as slick as MTV clips but still entertaining. YouTube and other platforms are heavily used in B2B marketing but also in politics Tuesday 2 June 2009
  29. 29. Tuesday 2 June 2009
  30. 30. Community: Social Networks Social Networking - more than MySpace for kids Social Networking and analysis are business metrics and knowledge management tools. Wisdom of crowds principle is recognised by global companies. Facebook, MySpace, Hyve, LinkedIn, Xing... all have their own specificities. Social networking features increasingly used at global companies & intranets. Tuesday 2 June 2009
  31. 31. Tuesday 2 June 2009
  32. 32. Content Syndication RSS / Really Simple Syndication a line of code representing content an automated signal that indicates fresh content an elegant way to subscribe to content a mighty information management tool Tuesday 2 June 2009
  33. 33. Tuesday 2 June 2009
  34. 34. Tuesday 2 June 2009
  35. 35. Enterprise 2.0 Web 2.0 or Social Media applied to the enterprise. Tuesday 2 June 2009
  36. 36. Enterprise 2.0 Tuesday 2 June 2009
  37. 37. Enterprise 2.0 “The Web as an operating system...?” “The Web IS an operating system... Get over it...!” Anonymous, via Twitter Tuesday 2 June 2009
  38. 38. Research Internal Use of Social Media - Benefits: Improved communication, collaboration: 91% Locating experts within the company: 81% Improving knowledge management: 78% Collaboration & Social Media Report - Gilbane Group, June 2008. Tuesday 2 June 2009
  39. 39. Characteristics of “very capable” companies. 83% 56% Able to predict future skills needs Effective in locating experts 77% 54% Effective in collaboration 75% 50% Very Adaptable All other companies Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  40. 40. Example Searching for the right information/people Tuesday 2 June 2009
  41. 41. Tuesday 2 June 2009
  42. 42. Skills Experts People Knowledge Tuesday 2 June 2009
  43. 43. Tuesday 2 June 2009
  44. 44. Tags Activities System Recommendations Tuesday 2 June 2009
  45. 45. Tuesday 2 June 2009
  46. 46. Social Bookmarking Sharing Knowledge Tuesday 2 June 2009
  47. 47. Tuesday 2 June 2009
  48. 48. Expertise Activities Tags Bookmarks Tuesday 2 June 2009
  49. 49. Expertise Corporate Activities Tags Generated Content Bookmarks Tuesday 2 June 2009
  50. 50. Expertise Corporate Activities Tags Employee Generated Generated Content Bookmarks Content Tuesday 2 June 2009
  51. 51. Take away Platform independent publishing & Guidelines Tuesday 2 June 2009
  52. 52. The importance of guidelines Tuesday 2 June 2009
  53. 53. Tuesday 2 June 2009
  54. 54. Tuesday 2 June 2009
  55. 55. Updates: 2nd blog Twitter Tumblr Facebook Morphs content into: MP3 Email RSS HTML Widget Toolbar Tuesday 2 June 2009
  56. 56. Make a business case Chose the right tool(s) Start small Get a quick win Measure success & replicate Always, always put the employee in the middle Tuesday 2 June 2009
  57. 57. Tuesday 2 June 2009
  58. 58. Philippe Borremans http://www.conversationblog.com @horationelson Tuesday 2 June 2009
  59. 59. Thank you Philippe Borremans http://www.conversationblog.com @horationelson Tuesday 2 June 2009
  60. 60. Tuesday 2 June 2009

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