Your SlideShare is downloading. ×
Commonline - Philippe Borremans
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Commonline - Philippe Borremans

789
views

Published on

CommOnline 2009 …

CommOnline 2009
Frankwatching


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
789
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media & Internal Comms Tuesday 2 June 2009
  • 2. Agenda Business drivers. Communications drivers. The tools, an overview Social Media applied to the enterprise Using the tools for internal communications Tuesday 2 June 2009
  • 3. Business What is keeping organisations awake today ? Tuesday 2 June 2009
  • 4. Setting the scene... What is keeping organisations awake ? A recent IBM study revealed the top 4 priorities from HR/Senior Executives: The SearchWorkforce Adaptable for Talent The Leadership Gap Workforce Analytics Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 5. Setting the scene... What is keeping organisations awake ? A recent IBM study revealed the top 4 priorities from HR/Senior Executives: Adaptable Workforce The Search for Talent The Leadership Gap Workforce Analytics Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 6. Setting the scene... Question: are your employees able to adapt to a changing business environment ? Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 7. Setting the scene... Question: are your employees able to adapt to a changing business environment ? 14% say “Very Capable” Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 8. Characteristics of “very capable” companies. Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 9. Characteristics of “very capable” companies. Able to predict future skills needs 83% 56% Effective in locating experts 77% 54% Effective in collaboration 75% 50% Very Adaptable All other companies Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 10. Communications What is keeping communicators awake today ? Tuesday 2 June 2009
  • 11. The model has changed Source: We Media by Chris Willis and Shayne Bowman Tuesday 2 June 2009
  • 12. The model has changed Source: We Media by Chris Willis and Shayne Bowman Tuesday 2 June 2009
  • 13. A new model ? X A Y Y = conversation B A = company B = market X = membrane Tuesday 2 June 2009
  • 14. Tuesday 2 June 2009
  • 15. Tuesday 2 June 2009
  • 16. Social Media The tools; blogs, wikis, social networks, RSS, pod & videocasting... Tuesday 2 June 2009
  • 17. Publishing: Blogs Blogs - 123 step online publishing. Online diaries/simple websites which can be set up in minutes Filled with content (posts) in chronological order. 70 million blogs tracked by Technorati 120.000 new blogs/day About 1.5 million postings (articles) per day. That's about 17 posts per second. Tuesday 2 June 2009
  • 18. Tuesday 2 June 2009
  • 19. pages subscribe text link live chat context link contact sharing commenting activities Tuesday 2 June 2009
  • 20. Tuesday 2 June 2009
  • 21. Microblogging Tuesday 2 June 2009
  • 22. Microblogging There was an appearance I spoke for the company. Which I am not. Tuesday 2 June 2009
  • 23. Share Yammer is a discussion board: post a status update; ask a question; shares news, links, opinions, and information. Connect Yammer is a private social network: each user gets a profile displaying their photo, title, expertise, background, what they are working on, etc. Archive Yammer is a knowledge-base: you can search for any topic to see who's talking about it and what's been said. Great for new employees to get up to speed. Mobile Your employees stay connected wherever they are when they use Yammer through our free web, desktop , BlackBerry, iPhone, IM, email or SMS clients. Tuesday 2 June 2009
  • 24. Collaboration: Wikis Wikis - easy collaboration Easily editable webpages which foster collaboration and knowledge sharing, can be set up in minutes. Can be used for internal as well as external secured collaboration. Hosted, appliance type and installed versions for enterprises. Tuesday 2 June 2009
  • 25. The case for a wiki... Tuesday 2 June 2009
  • 26. Sound: Podcasts Podcasts, more than iTunes Audio files posted on the web to which you can subscribe. Automatically downloadable to MP3, PC/ Mac, Mobile phone, car etc... Like videocasts, a-synchronous usage, on demand and on the go. Tuesday 2 June 2009
  • 27. Tuesday 2 June 2009
  • 28. Images: Videocasting Videocast: your own TV station... Online video files to which you can subscribe. New episodes are delivered automatically to PC/Mac, MP4, TV, Mobile Phone... Typically not as slick as MTV clips but still entertaining. YouTube and other platforms are heavily used in B2B marketing but also in politics Tuesday 2 June 2009
  • 29. Tuesday 2 June 2009
  • 30. Community: Social Networks Social Networking - more than MySpace for kids Social Networking and analysis are business metrics and knowledge management tools. Wisdom of crowds principle is recognised by global companies. Facebook, MySpace, Hyve, LinkedIn, Xing... all have their own specificities. Social networking features increasingly used at global companies & intranets. Tuesday 2 June 2009
  • 31. Tuesday 2 June 2009
  • 32. Content Syndication RSS / Really Simple Syndication a line of code representing content an automated signal that indicates fresh content an elegant way to subscribe to content a mighty information management tool Tuesday 2 June 2009
  • 33. Tuesday 2 June 2009
  • 34. Tuesday 2 June 2009
  • 35. Enterprise 2.0 Web 2.0 or Social Media applied to the enterprise. Tuesday 2 June 2009
  • 36. Enterprise 2.0 Tuesday 2 June 2009
  • 37. Enterprise 2.0 “The Web as an operating system...?” “The Web IS an operating system... Get over it...!” Anonymous, via Twitter Tuesday 2 June 2009
  • 38. Research Internal Use of Social Media - Benefits: Improved communication, collaboration: 91% Locating experts within the company: 81% Improving knowledge management: 78% Collaboration & Social Media Report - Gilbane Group, June 2008. Tuesday 2 June 2009
  • 39. Characteristics of “very capable” companies. 83% 56% Able to predict future skills needs Effective in locating experts 77% 54% Effective in collaboration 75% 50% Very Adaptable All other companies Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital Tuesday 2 June 2009
  • 40. Example Searching for the right information/people Tuesday 2 June 2009
  • 41. Tuesday 2 June 2009
  • 42. Skills Experts People Knowledge Tuesday 2 June 2009
  • 43. Tuesday 2 June 2009
  • 44. Tags Activities System Recommendations Tuesday 2 June 2009
  • 45. Tuesday 2 June 2009
  • 46. Social Bookmarking Sharing Knowledge Tuesday 2 June 2009
  • 47. Tuesday 2 June 2009
  • 48. Expertise Activities Tags Bookmarks Tuesday 2 June 2009
  • 49. Expertise Corporate Activities Tags Generated Content Bookmarks Tuesday 2 June 2009
  • 50. Expertise Corporate Activities Tags Employee Generated Generated Content Bookmarks Content Tuesday 2 June 2009
  • 51. Take away Platform independent publishing & Guidelines Tuesday 2 June 2009
  • 52. The importance of guidelines Tuesday 2 June 2009
  • 53. Tuesday 2 June 2009
  • 54. Tuesday 2 June 2009
  • 55. Updates: 2nd blog Twitter Tumblr Facebook Morphs content into: MP3 Email RSS HTML Widget Toolbar Tuesday 2 June 2009
  • 56. Make a business case Chose the right tool(s) Start small Get a quick win Measure success & replicate Always, always put the employee in the middle Tuesday 2 June 2009
  • 57. Tuesday 2 June 2009
  • 58. Philippe Borremans http://www.conversationblog.com @horationelson Tuesday 2 June 2009
  • 59. Thank you Philippe Borremans http://www.conversationblog.com @horationelson Tuesday 2 June 2009
  • 60. Tuesday 2 June 2009