CMC - Opalio

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    Notes on slide 1

    Energy harvesting New= refelctive eink bistable zuinog

    Below the line medium, promoties en merkbekendheid Toch van belang voor verkoop blijkt uit duits kundenstopper Afh van land veel op straat : Opvallen lage emissie duurzaam imago herbruikbaar met posters past aan op campagnes simpel te bedienen niet wow maar now

    Winddriven collumns Optimised to condition Power streetlight Carbon reduction Benefit is that power

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    CMC - Opalio - Presentation Transcript

    1. self powered power sellers self powered power sellers
    2. Towards green advertising
      • Developments in DOOH & DS
        • Digital signage and signage integrates
        • Thin display technologies
        • Sustainable media
      • Stages in green advertising
          • Waste to avoid waste
          • Green IT
          • Self sustaining media
          • Positive power
    3. Start simple : POS
      • Need: attention, sales
      • Product: Poster with Einks
        • Bag + Conductive zipper
        • Positioning system
      • USP
        • Simple eyecatcher
        • Highly visible in daylight
        • Reusable displays
      • Price: >400 euro indoor
    4. spinnxs eco
      • Need : store traffic
      • Product
        • Windpower
        • Reflective screen
        • Energy management
        • Adjustable rotation
      • Benefits
        • High attention
        • Positive image
      • Price : 950-1500 e
    5. Streetlamp advertising
      • Winddriven ad collumns
        • Optimisation depending conditions audience/wind
        • Switch functions
      • Benefits
        • Moving Advertising
        • Energy surplus
        • Power streetlight
        • Carbon reduction
      • Price: est. 12.000 e
    6. Market potential
      • Cost reduction
      • City revenues
      • Faster implementation
      • NL amount poles 3 Million
      • NL Market potential est. 20.000
        • Highways, entryroads
        • Boulevards
        • Squares
        • parkinglots
    SlideShare Zeitgeist 2009

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    Cross Media Cafe - Media en uitvinders

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