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Claire Boonstra
 

Claire Boonstra

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Mediapark jaarcongres 2010

Mediapark jaarcongres 2010
Claire Boonstra
Frankwatching

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  • Early Investment by Leading Developers <br /> Emerging Understanding of Business Models <br /> Developing services -> developing Experiences <br /> Learning & ongoing development <br /> Developer community <br /> Promoting & curating what is working <br /> Payment platforms <br /> Richer AR modelling <br /> More interaction, sharing & engagement <br /> Analytics & reporting <br /> Technology consolidation <br /> <br /> <br />
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Claire Boonstra Claire Boonstra Presentation Transcript

  • Oog voor het scherm: See the World Claire Boonstra Layar co-founder 8 juni 2010 © 2010, Layar B.V.
  • Augmented Reality is een nieuw massamedium © 2010, Layar B.V.
  • Alle vorige media: ‘boxed’ © 2010, Layar B.V.
  • Onze realiteit: een leeg canvas © 2010, Layar B.V.
  • Dragers voor AR: mobiel, iPad, bril, ... © 2010, Layar B.V.
  • Berlijnse Muur herrezen New Medium Gains Traction Layer developed by Hoppala © 2010, Layar B.V.
  • NAi: alle NL architectuur ontsloten Layer developed by NAi/ IN10 © 2010, Layar B.V.
  • Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
  • 3D webshops op toplocaties Layer developed by HPSC.fr © 2010, Layar B.V.
  • Ubisoft’s Splintercell campagne © 2010, Layar Layer developed by Muzar & Blutarsky B.V.
  • AR billboards: Walt Disneys’ Prince of Persia Layer developed by TABWorldmedia © 2010, Layar B.V.
  • Layar naar de massa nu: >2 miljoen installaties Samsung Galaxy S: 110 landen LG ... © 2010, Layar B.V.
  • Merken massaal op Layar 800+ layers gepubliceerd 2700+ layers in ontwikkeling 3700+ brands, agencies & developers 2.400.000 augmented objecten per dag © 2010, Layar B.V.
  • Celebrations & announcements! 18 juni, Rode Hoed Amsterdam http://layar.com/next © 2010, Layar B.V.
  • Dank! claire@layar.com - @claireboo Background image: http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.