Oog voor het scherm: See the World
            Claire Boonstra
           Layar co-founder
              8 juni 2010

    ...
Augmented Reality is een nieuw
        massamedium



                                 © 2010, Layar
                     ...
Alle vorige media: ‘boxed’




                             © 2010, Layar
                                 B.V.
Onze realiteit: een leeg canvas




                                  © 2010, Layar
                                      ...
Dragers voor AR: mobiel, iPad, bril, ...




                                       © 2010, Layar
                        ...
Berlijnse Muur herrezen




   New Medium
  Gains Traction


                     Layer developed by Hoppala   © 2010, Lay...
NAi: alle NL architectuur ontsloten




                            Layer developed by NAi/ IN10   © 2010, Layar
         ...
Virtual Public Art Project




                     Layer developed by Superimpose/ VPAP   © 2010, Layar
                 ...
3D webshops op toplocaties




                       Layer developed by HPSC.fr   © 2010, Layar
                         ...
Ubisoft’s Splintercell campagne




                                                 © 2010, Layar
                       ...
AR billboards: Walt Disneys’ Prince of Persia




                                    Layer developed by TABWorldmedia
   ...
Layar naar de massa

 nu: >2 miljoen installaties

Samsung Galaxy S: 110 landen
            LG
             ...

         ...
Merken massaal op Layar
       800+    layers gepubliceerd

     2700+    layers in ontwikkeling

  3700+   brands, agenci...
Celebrations & announcements!


    18 juni, Rode Hoed Amsterdam
        http://layar.com/next

                          ...
Dank!
              claire@layar.com - @claireboo



Background image:          http://www.flickr.com/photos/sinkdd/3016118...
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Claire Boonstra

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Claire Boonstra
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  • Early Investment by Leading Developers
    Emerging Understanding of Business Models
    Developing services -> developing Experiences
    Learning & ongoing development
    Developer community
    Promoting & curating what is working
    Payment platforms
    Richer AR modelling
    More interaction, sharing & engagement
    Analytics & reporting
    Technology consolidation













  • Transcript of "Claire Boonstra"

    1. 1. Oog voor het scherm: See the World Claire Boonstra Layar co-founder 8 juni 2010 © 2010, Layar B.V.
    2. 2. Augmented Reality is een nieuw massamedium © 2010, Layar B.V.
    3. 3. Alle vorige media: ‘boxed’ © 2010, Layar B.V.
    4. 4. Onze realiteit: een leeg canvas © 2010, Layar B.V.
    5. 5. Dragers voor AR: mobiel, iPad, bril, ... © 2010, Layar B.V.
    6. 6. Berlijnse Muur herrezen New Medium Gains Traction Layer developed by Hoppala © 2010, Layar B.V.
    7. 7. NAi: alle NL architectuur ontsloten Layer developed by NAi/ IN10 © 2010, Layar B.V.
    8. 8. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
    9. 9. 3D webshops op toplocaties Layer developed by HPSC.fr © 2010, Layar B.V.
    10. 10. Ubisoft’s Splintercell campagne © 2010, Layar Layer developed by Muzar & Blutarsky B.V.
    11. 11. AR billboards: Walt Disneys’ Prince of Persia Layer developed by TABWorldmedia © 2010, Layar B.V.
    12. 12. Layar naar de massa nu: >2 miljoen installaties Samsung Galaxy S: 110 landen LG ... © 2010, Layar B.V.
    13. 13. Merken massaal op Layar 800+ layers gepubliceerd 2700+ layers in ontwikkeling 3700+ brands, agencies & developers 2.400.000 augmented objecten per dag © 2010, Layar B.V.
    14. 14. Celebrations & announcements! 18 juni, Rode Hoed Amsterdam http://layar.com/next © 2010, Layar B.V.
    15. 15. Dank! claire@layar.com - @claireboo Background image: http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.

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