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Claire Boonstra

by Frankwatching on Jun 09, 2010

970 views

Mediapark jaarcongres 2010

Mediapark jaarcongres 2010
Claire Boonstra
Frankwatching

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Early Investment by Leading Developers
Emerging Understanding of Business Models
Developing services -> developing Experiences
Learning & ongoing development
Developer community
Promoting & curating what is working
Payment platforms
Richer AR modelling
More interaction, sharing & engagement
Analytics & reporting
Technology consolidation

Claire Boonstra — Presentation Transcript

Oog voor het scherm: See the World Claire Boonstra Layar co-founder 8 juni 2010 © 2010, Layar B.V.
Augmented Reality is een nieuw massamedium © 2010, Layar B.V.
Alle vorige media: ‘boxed’ © 2010, Layar B.V.
Onze realiteit: een leeg canvas © 2010, Layar B.V.
Dragers voor AR: mobiel, iPad, bril, ... © 2010, Layar B.V.
Berlijnse Muur herrezen New Medium Gains Traction Layer developed by Hoppala © 2010, Layar B.V.
NAi: alle NL architectuur ontsloten Layer developed by NAi/ IN10 © 2010, Layar B.V.
Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
3D webshops op toplocaties Layer developed by HPSC.fr © 2010, Layar B.V.
Ubisoft’s Splintercell campagne © 2010, Layar Layer developed by Muzar & Blutarsky B.V.
AR billboards: Walt Disneys’ Prince of Persia Layer developed by TABWorldmedia © 2010, Layar B.V.
Layar naar de massa nu: >2 miljoen installaties Samsung Galaxy S: 110 landen LG ... © 2010, Layar B.V.
Merken massaal op Layar 800+ layers gepubliceerd 2700+ layers in ontwikkeling 3700+ brands, agencies & developers 2.400.000 augmented objecten per dag © 2010, Layar B.V.
Celebrations & announcements! 18 juni, Rode Hoed Amsterdam http://layar.com/next © 2010, Layar B.V.
Dank! claire@layar.com - @claireboo Background image: http://www.ﬂickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.