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Claire Boonstra

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Mediapark jaarcongres 2010 …

Mediapark jaarcongres 2010
Claire Boonstra
Frankwatching


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  • Early Investment by Leading Developers
    Emerging Understanding of Business Models
    Developing services -> developing Experiences
    Learning & ongoing development
    Developer community
    Promoting & curating what is working
    Payment platforms
    Richer AR modelling
    More interaction, sharing & engagement
    Analytics & reporting
    Technology consolidation













  • Transcript

    • 1. Oog voor het scherm: See the World Claire Boonstra Layar co-founder 8 juni 2010 © 2010, Layar B.V.
    • 2. Augmented Reality is een nieuw massamedium © 2010, Layar B.V.
    • 3. Alle vorige media: ‘boxed’ © 2010, Layar B.V.
    • 4. Onze realiteit: een leeg canvas © 2010, Layar B.V.
    • 5. Dragers voor AR: mobiel, iPad, bril, ... © 2010, Layar B.V.
    • 6. Berlijnse Muur herrezen New Medium Gains Traction Layer developed by Hoppala © 2010, Layar B.V.
    • 7. NAi: alle NL architectuur ontsloten Layer developed by NAi/ IN10 © 2010, Layar B.V.
    • 8. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
    • 9. 3D webshops op toplocaties Layer developed by HPSC.fr © 2010, Layar B.V.
    • 10. Ubisoft’s Splintercell campagne © 2010, Layar Layer developed by Muzar & Blutarsky B.V.
    • 11. AR billboards: Walt Disneys’ Prince of Persia Layer developed by TABWorldmedia © 2010, Layar B.V.
    • 12. Layar naar de massa nu: >2 miljoen installaties Samsung Galaxy S: 110 landen LG ... © 2010, Layar B.V.
    • 13. Merken massaal op Layar 800+ layers gepubliceerd 2700+ layers in ontwikkeling 3700+ brands, agencies & developers 2.400.000 augmented objecten per dag © 2010, Layar B.V.
    • 14. Celebrations & announcements! 18 juni, Rode Hoed Amsterdam http://layar.com/next © 2010, Layar B.V.
    • 15. Dank! claire@layar.com - @claireboo Background image: http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.