Next Generation Video  Reinventing TV Frank Barens Tames van der Does April 2010
Online Video Becomes a Viable Distribution Channel Broadcasters and Media Hulu 27%  Owner 12GB/sec. 2X Online Video Brand ...
The Value Chain <ul><li>Quality of Experience </li></ul><ul><li>Personalized Multimedia Experience </li></ul><ul><li>Preci...
Architecture
Example traditional STB solution
Extended System Components Static HTTP Global Configuration Image Upgrade Application Delivery Client Basic HTTP GET Metad...
Detailed Open IP STB Services Framework API Porting Messaging API API Messaging Interface Porting ActionScript Ext. API Ja...
Television Reinvented
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Cisco - Frank Barens

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Cisco - Frank Barens
Cross Media Cafe
27 april 2010

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Cisco - Frank Barens

  1. 1. Next Generation Video Reinventing TV Frank Barens Tames van der Does April 2010
  2. 2. Online Video Becomes a Viable Distribution Channel Broadcasters and Media Hulu 27% Owner 12GB/sec. 2X Online Video Brand Visibility $$ Consumer Electronics Internet on TV Opportunity to Leverage Online Video for Differentiated User Experiences Opportunity to Create Revenue Generating Services Using the Network as a Platform Opportunity to Increase Popularity of the Content and Revenue Through Collaboration Innovate to Transform Consumer Experience Online Video Video = 90% of consumer IP traffic by 2012 Cisco VNI Study 100 million Revenue from $598 million to $3.4 billion annually By 2014 Web Unique monthly viewers In 24 million Households By 2014 Service Provider 7 million “ TV Everywhere” CDN ISP ISP ISP Market Dynamics
  3. 3. The Value Chain <ul><li>Quality of Experience </li></ul><ul><li>Personalized Multimedia Experience </li></ul><ul><li>Precision Advertising </li></ul><ul><li>Higher Quality Standards through Optimized Content and Services </li></ul>Service Provider Working Together Broadcasters and Content Providers <ul><li>Quality of Service </li></ul><ul><li>Subscriber Relationship </li></ul><ul><li>Subscriber Knowledge </li></ul><ul><li>Access Network </li></ul><ul><li>Content, Content, Content </li></ul><ul><li>Experience Tailored to Their Content & Audience </li></ul><ul><li>Advertiser Relationships </li></ul>
  4. 4. Architecture
  5. 5. Example traditional STB solution
  6. 6. Extended System Components Static HTTP Global Configuration Image Upgrade Application Delivery Client Basic HTTP GET Metadata Aggregator Metadata Store Metadata Normalization Simple HTTP Query Recommendation Engine Device Management & Diagnostics Metadata Search Content Linear Lineup Management Content Management Conditional Access DRM Multicast CDN Entitlements & Authorization HTTP RTSP RTMP XMPP Usage & Behavior XMPP Core Subscriber Database Device Authentication Asynchronous Messaging Device State Device Spec. Configuration Remote Commands Persistent Settings Application Management Advanced Advertising
  7. 7. Detailed Open IP STB Services Framework API Porting Messaging API API Messaging Interface Porting ActionScript Ext. API JavaScript Ext. Platform Policy & Services Applications & Policy Filtering Main System Controller W3C or Flash App #1 Service Provider UI (Flash & W3C) – Master Control W3C Presentation Engine Messaging Interface Porting Flash Lite 3.1 Presentation Engine IP Set-top Boot Loader Core Device Drivers Linux Kernel Metadata Collector A/V Subsytem DLNA 1.5 (DMP) DRM Diagnostics DVB 3D Graphis Download Mgr DVR Platform Drivers W3C or Flash App #2 W3C or Flash Partner UI W3C or Flash Partner UI #2 W3C or Flash Widgets #3…#n-th Presentation Engine Messaging Interface Porting DirectFB/Sawman
  8. 8. Television Reinvented

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