BBC HD - Andy Quested

Life 0.58

The UK is going HD! Source: GfK High definition televisions in UK homes New HD Ready 42” TV - €350 - € 450 19”- 22” TVs now in supermarkets With built in DVD and iPod dock for €150 Built in SD Freeview SD Ideal for gaming in HD!

000’s * Virgin data for all quarters estimated at around 35% of total V+ take up figures ( Q3 figures are estimated ) Source: Quarterly sales figure releases by Sky, Virgin, and Freesat (GfK) HD receiver numbers are growing fast

Euros 2008 Wimbledon Olympics Source: BARB 2008 2009 The BBC HD Channel audience Christmas Rugby Dr Who Golf Wimbledon Torchwood Lost Land Strictly Tudors

HD Ready 0:58

HD is more than a standard - it’s become a brand

HD is more than a standard - it’s become a brand But marketing has already moved on to the next technology

The BBC HD Channel platforms Launch May 2008 April 2009 June 2006

Flagged available in HD The BBC HD Channel

The BBC HD Channel platforms Launch May 2008 April 2009 Q1 2010 June 2006

http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ Ofcom Mode 1 2 3 4 5 6 7 DVB-T2 Validation and Verification Group Mode VV0014 VV0012 VV00013 VV0001 VV0015 VV0016 VV0003 Data rate (Mbs) 32.4 34.6 36.1 36.1 39.8 44.8 40.2 No. of Carriers 8K 8K 8K 32K 8K 32K 32K Modulation 64QAM 64QAM 64QAM 256QAM 256QAM 256QAM 256QAM Inner coding 3/4 4/5 5/6 3/5 3/5 3/4 2/3 Guard interval 1/32 1/32 1/32 1/128 1/32 1/128 1/128

http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ 1 October 2009 Ofcom confirmed Mode 7 ( 40.2 Mbit/s ) would be the most appropriate transmission mode. as the UK transmission mode on high-power Multiplex B, using DVB-T2 modulation Ofcom’s Mode 7 appears to offer the maximum flexibility to deliver high quality, on-screen content to approximately 98.5% of UK households. Using a lower-capacity mode might offer coverage advantages, but the BBC advised that it would not be feasible to start at a more cautious initial transmission mode and then increase to a higher capacity mode at a later stage as the significant negative coverage impact would disappoint consumers and undermine Freeview HD’s development.
Ofcom set the following requirements:
there will be a review after twelve to eighteen months, to assess coverage and capacity factors by which time well over half the UK’s households will be able to access Freeview HD, and a significant number of receivers will have been installed
good quality information will be provided, to support consumers in accessing Freeview HD.

OOglies 0.58

2006/7 2007/8 2009/10 2008/9 The BBC HD Channel programme growth

The BBC HD Channel programme growth by type 2006/7 2007/8 2009/10 2008/9

Olympics 1.02

% Originations in HD The BBC HD Channel programme growth by percent

Once my commission has been green-lit… When I am preparing to pitch…. When we are in pre-production… TOO LATE When the Ed Spec is being drawn up… Once I’m at front-runner stage…. AS EARLY AS POSSIBLE Making programmes in HD When to consider HD?

Making programmes in HD What to consider for HD? TRAINING and INFORMATION People Training Production Design Cameras Graphics CGI Stills Post Route (inc Audio) Delivery

Making programmes in HD What to consider for HD?

To focus growth on sit-com and comedy drama To develop factual entertainment, and range across genre To ensure the content mix reflects the full range of content, and to grow the “family” shows To develop a broader mix of content across subjects and sub-genres (e.g. features); to explore the benefits of HD for observational, intimate series Comedy Entertainment Children’s Knowledge Priorities by genre Drama To move all BBC drama content into HD as quickly as possible

Drama 2.12

All standard definition video formats
Super16mm film transferred at any resolution
HDV from all manufactures
Cameras with image sensors under ½”
Frame based (intra-frame) recording formats below 100Mbs
Inter-frame based recording formats below 50Mbs
Non linear editing codecs with bit rates below 160Mbs
Live contributions links of less than 60Mbs (MPEG2)
720 line equipment with the exception of the Panasonic Varicam AJ-HDC27/2700 range and the Panasonic AJ-HDX900/2100 range
HD Standards for programmes – what’s NOT HD

The camera as a barrier to making programmes in HD There are some very good small cameras There are some very good small recorders

Breaking the barriers to making programmes in HD The broadcaster’s small HD camera

U2 at the BBC 1.40

And finally…
Three areas of concern
Broadcaster Internal Contribution
Audio
Audience technology confusion

HD Solution - What happened to Dirac? Dirac Pro 270Mbs now being used by: BBC ORF (Austrian national broadcaster) Asia Television – Hong Kong Television Broadcasts Limited (TVB) –Hong Kong Rainbow Media – New York Westminster Live Cambridge University

Manchester Sport & CBBC Archive 1.5Gbs Local BBC Local BBC News Local BBC Playout MPEG2 100Mbs Central Switching 1.5G HD SDI 1.5G HD SDI Dirac stage 2 – ASI/IP & 270 BBC Scotland Local BBC BBC NI BBC Cymru (Wales)
BBC Raman Data Ring
Dirac ASI:
auto detection
HD at 150Mbs
SD at 35Mbs
>10ms latency
Currently under test

Why is sound always forgotten?
The sound is more important than the pictures!
So far we have managed to transmit:
20 minutes of the Eurovision song contest in 1.0
The opening ceremony of the Olympics in stereo not surround
Several minutes of a live concert with large intermittent holes
BUT we have always been in sync!
Surround Sound is a whole seminar
Look out for the report by the EBU group P-LOUD

Captured and produced in HD Received in HD Broadcast in HD Displayed in HD Connected in HD There is still a lot of audience technology confusion BAN THE SCART

Dr Who 0.23

http://www.immovator.nl	32
http://www.slideshare.net	8
http://interactivadigital.wordpress.com	1

BBC HD - Andy Quested

by Frankwatching on Nov 09, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 41

Statistics

BBC HD - Andy Quested — Presentation Transcript