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Life 0.58
The UK is going HD! Source: GfK High definition televisions in UK homes New HD Ready 42” TV - €350 -  € 450 19”- 22” TVs n...
000’s * Virgin data for all quarters estimated at around 35% of total V+ take up figures ( Q3 figures are estimated ) Sour...
Euros 2008 Wimbledon Olympics Source: BARB 2008 2009 The BBC HD Channel audience Christmas Rugby Dr Who Golf Wimbledon Tor...
HD Ready 0:58
HD is more than a standard - it’s become a brand
HD is more than a standard - it’s become a brand But marketing has already  moved on to the next technology
The BBC HD Channel platforms Launch May 2008 April 2009 June 2006
Flagged available in HD The BBC HD Channel
The BBC HD Channel platforms Launch May 2008 April 2009 Q1 2010 June 2006
http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ Ofcom Mode 1 2 3 4 5 6 7 DVB-T2  Validation and Verif...
http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ 1 October 2009 Ofcom confirmed Mode 7 ( 40.2 Mbit/s )...
OOglies 0.58
2006/7 2007/8 2009/10 2008/9 The BBC HD Channel programme growth
The BBC HD Channel programme growth by type 2006/7 2007/8 2009/10 2008/9
Olympics 1.02
% Originations in HD The BBC HD Channel programme growth by percent
Once my commission has been green-lit… When I am preparing to pitch…. When we are in pre-production…  TOO LATE When the Ed...
Making programmes in HD  What to consider for HD? TRAINING and INFORMATION People Training Production Design Cameras Graph...
Making programmes in HD  What to consider for HD?
To focus growth on sit-com and comedy drama To develop factual entertainment, and range across genre To ensure the content...
Drama 2.12
<ul><li>All standard definition video formats </li></ul><ul><li>Super16mm film transferred at any resolution </li></ul><ul...
The camera as a barrier to making programmes in HD  There are some very good small cameras There are some very good small ...
Breaking the barriers to making programmes in HD  The  broadcaster’s  small HD camera
U2 at the BBC 1.40
And finally…  <ul><li>Three areas of concern </li></ul><ul><li>Broadcaster Internal Contribution </li></ul><ul><li>Audio <...
HD Solution - What happened to Dirac?  Dirac Pro 270Mbs now being used by: BBC ORF (Austrian national broadcaster) Asia Te...
Manchester Sport & CBBC Archive 1.5Gbs Local BBC Local BBC News Local BBC Playout MPEG2 100Mbs Central Switching 1.5G HD S...
Why is sound always forgotten? <ul><li>The sound is more important than the pictures! </li></ul><ul><li>So far we have man...
Captured and produced in HD Received in HD Broadcast in HD Displayed in HD Connected in HD There is still a lot of audienc...
 
Dr Who 0.23
 
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BBC HD - Andy Quested

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Andy Quested, BBC HD
HD-dagen 2009
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  • Transcript of "BBC HD - Andy Quested"

    1. 2. Life 0.58
    2. 3. The UK is going HD! Source: GfK High definition televisions in UK homes New HD Ready 42” TV - €350 - € 450 19”- 22” TVs now in supermarkets With built in DVD and iPod dock for €150 Built in SD Freeview SD Ideal for gaming in HD!
    3. 4. 000’s * Virgin data for all quarters estimated at around 35% of total V+ take up figures ( Q3 figures are estimated ) Source: Quarterly sales figure releases by Sky, Virgin, and Freesat (GfK) HD receiver numbers are growing fast
    4. 5. Euros 2008 Wimbledon Olympics Source: BARB 2008 2009 The BBC HD Channel audience Christmas Rugby Dr Who Golf Wimbledon Torchwood Lost Land Strictly Tudors
    5. 6. HD Ready 0:58
    6. 7. HD is more than a standard - it’s become a brand
    7. 8. HD is more than a standard - it’s become a brand But marketing has already moved on to the next technology
    8. 9. The BBC HD Channel platforms Launch May 2008 April 2009 June 2006
    9. 10. Flagged available in HD The BBC HD Channel
    10. 11. The BBC HD Channel platforms Launch May 2008 April 2009 Q1 2010 June 2006
    11. 12. http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ Ofcom Mode 1 2 3 4 5 6 7 DVB-T2 Validation and Verification Group Mode VV0014 VV0012 VV00013 VV0001 VV0015 VV0016 VV0003 Data rate (Mbs) 32.4 34.6 36.1 36.1 39.8 44.8 40.2 No. of Carriers 8K 8K 8K 32K 8K 32K 32K Modulation 64QAM 64QAM 64QAM 256QAM 256QAM 256QAM 256QAM Inner coding 3/4 4/5 5/6 3/5 3/5 3/4 2/3 Guard interval 1/32 1/32 1/32 1/128 1/32 1/128 1/128
    12. 13. http://www.ofcom.org.uk/radiocomms/digital/hd_on_dtt/T2ModeDecision/ 1 October 2009 Ofcom confirmed Mode 7 ( 40.2 Mbit/s ) would be the most appropriate transmission mode. as the UK transmission mode on high-power Multiplex B, using DVB-T2 modulation Ofcom’s Mode 7 appears to offer the maximum flexibility to deliver high quality, on-screen content to approximately 98.5% of UK households. Using a lower-capacity mode might offer coverage advantages, but the BBC advised that it would not be feasible to start at a more cautious initial transmission mode and then increase to a higher capacity mode at a later stage as the significant negative coverage impact would disappoint consumers and undermine Freeview HD’s development. <ul><li>Ofcom set the following requirements: </li></ul><ul><li>there will be a review after twelve to eighteen months, to assess coverage and capacity factors by which time well over half the UK’s households will be able to access Freeview HD, and a significant number of receivers will have been installed </li></ul><ul><li>good quality information will be provided, to support consumers in accessing Freeview HD. </li></ul>
    13. 14. OOglies 0.58
    14. 15. 2006/7 2007/8 2009/10 2008/9 The BBC HD Channel programme growth
    15. 16. The BBC HD Channel programme growth by type 2006/7 2007/8 2009/10 2008/9
    16. 17. Olympics 1.02
    17. 18. % Originations in HD The BBC HD Channel programme growth by percent
    18. 19. Once my commission has been green-lit… When I am preparing to pitch…. When we are in pre-production… TOO LATE When the Ed Spec is being drawn up… Once I’m at front-runner stage…. AS EARLY AS POSSIBLE Making programmes in HD When to consider HD?
    19. 20. Making programmes in HD What to consider for HD? TRAINING and INFORMATION People Training Production Design Cameras Graphics CGI Stills Post Route (inc Audio) Delivery
    20. 21. Making programmes in HD What to consider for HD?
    21. 22. To focus growth on sit-com and comedy drama To develop factual entertainment, and range across genre To ensure the content mix reflects the full range of content, and to grow the “family” shows To develop a broader mix of content across subjects and sub-genres (e.g. features); to explore the benefits of HD for observational, intimate series Comedy Entertainment Children’s Knowledge Priorities by genre Drama To move all BBC drama content into HD as quickly as possible
    22. 23. Drama 2.12
    23. 24. <ul><li>All standard definition video formats </li></ul><ul><li>Super16mm film transferred at any resolution </li></ul><ul><li>HDV from all manufactures </li></ul><ul><li>Cameras with image sensors under ½” </li></ul><ul><li>Frame based (intra-frame) recording formats below 100Mbs </li></ul><ul><li>Inter-frame based recording formats below 50Mbs </li></ul><ul><li>Non linear editing codecs with bit rates below 160Mbs </li></ul><ul><li>Live contributions links of less than 60Mbs (MPEG2) </li></ul><ul><li>720 line equipment with the exception of the Panasonic Varicam AJ-HDC27/2700 range and the Panasonic AJ-HDX900/2100 range </li></ul>HD Standards for programmes – what’s NOT HD
    24. 25. The camera as a barrier to making programmes in HD There are some very good small cameras There are some very good small recorders
    25. 26. Breaking the barriers to making programmes in HD The broadcaster’s small HD camera
    26. 27. U2 at the BBC 1.40
    27. 28. And finally… <ul><li>Three areas of concern </li></ul><ul><li>Broadcaster Internal Contribution </li></ul><ul><li>Audio </li></ul><ul><li>Audience technology confusion </li></ul>
    28. 29. HD Solution - What happened to Dirac? Dirac Pro 270Mbs now being used by: BBC ORF (Austrian national broadcaster) Asia Television – Hong Kong Television Broadcasts Limited (TVB) –Hong Kong Rainbow Media – New York Westminster Live Cambridge University
    29. 30. Manchester Sport & CBBC Archive 1.5Gbs Local BBC Local BBC News Local BBC Playout MPEG2 100Mbs Central Switching 1.5G HD SDI 1.5G HD SDI Dirac stage 2 – ASI/IP & 270 BBC Scotland Local BBC BBC NI BBC Cymru (Wales) <ul><li>BBC Raman Data Ring </li></ul><ul><li>Dirac ASI: </li></ul><ul><li>auto detection </li></ul><ul><li>HD at 150Mbs </li></ul><ul><li>SD at 35Mbs </li></ul><ul><li>>10ms latency </li></ul><ul><li>Currently under test </li></ul>
    30. 31. Why is sound always forgotten? <ul><li>The sound is more important than the pictures! </li></ul><ul><li>So far we have managed to transmit: </li></ul><ul><li>20 minutes of the Eurovision song contest in 1.0 </li></ul><ul><li>The opening ceremony of the Olympics in stereo not surround </li></ul><ul><li>Several minutes of a live concert with large intermittent holes </li></ul><ul><li>BUT we have always been in sync! </li></ul><ul><li>Surround Sound is a whole seminar </li></ul><ul><li>Look out for the report by the EBU group P-LOUD </li></ul>
    31. 32. Captured and produced in HD Received in HD Broadcast in HD Displayed in HD Connected in HD There is still a lot of audience technology confusion BAN THE SCART
    32. 34. Dr Who 0.23

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