Carheal presentation concept 2014
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Carheal presentation concept 2014

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About CARHEAL

CARHEAL is a new on-line consumer directory for minor vehicle damage or Smart Repair. Featuring a national network of pre-authorised repairers, for the first time CARHEAL offers the motorist a local repair option and guaranteed repair standards in a market sector where consumer confidence is low. CARHEAL is a quick,easy to use on-line reference portal for all minor repairs CARHEAL provides accurate, up to date information on local and national repair organisations CARHEAL promotes the concept of Repair not Replace which is eco-friendly and in line with environmental policy All repairers are pre-authorised and accredited All repairs are low cost, convenient and guaranteed by CARHEAL Vehicles can be restored to showrom condition quickly and cost-effectively Repairs maintain the value of the vehicle CARHEAL delivers peace of mind motoring

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    Carheal presentation concept 2014 Carheal presentation concept 2014 Presentation Transcript

    • We all know how annoying it is to have a small scratch, a scuff, a dent or even a kerbed alloy wheel. Damage to seats, dashboards and interior trim can also affect the value of the vehicle.
    • Latest estimates* suggest that at least 40% of vehicles on our roads have some form of minor damage which has not been repaired. For the repairer CARHEAL provides a unique opportunity to target this market and capitalise on a genuine new business retail marketing programme. 40% of all cars have 2.2 smart repair Smart Repairs
    • Featuring a national network of pre-authorised repairers in each country market, for the first time CARHEAL offers the motorist a local repair option and guaranteed repair standards in a market sector where consumer confidence is low.
    • CARHEAL offers the motorist a convenient, professional and low cost solution. Without the need to have the vehicle out of commission for days or claim on insurance, minor damage in and outside the vehicle is repaired with maximum skill and minimum fuss and at the lowest possible cost. What is CARHEAL?
    • CARHEAL generates business
    • Marketing
    • Major investment in brand build and awareness campaigns including: • ATL National TV • On-line - high ranking repair related searches on Google • Web optimisation • E-marketing • Trade marketing & PR • Social Media Branding
    • Key benefits for the Consumer • CARHEAL is a quick,easy to use on-line reference portal for all minor repairs • CARHEAL provides accurate ,up to date information on local and national repair organisations • CARHEAL promotes the concept of Repair not Replace which is eco-friendly and in line with environmental policy • All repairers are pre-authorised and accredited • All repairs are low cost, convenient and guaranteed by CARHEAL • Vehicles can be restored to showroom condition quickly and cost-effectively • Repairs maintain the value of the vehicle • CARHEAL delivers peace of mind motoring
    • Insurance interface • Post a repair job to – Repair partners • Add a repair job describtion • Upload photos of repair job • Locate the nearest repair Carheal partner Key benefits for Insurance and leasing Companies • Best price for a repair • Get the right repairer for the job • Easy to locate the repair shop • Repair shop have passed the examinations • CARHEAL • CARAVANHEAL • FURNITUREHEAL
    • Third party examination As a premium member you will be pre-authorised free of charge on the services you have selected to ensure your customers receive the highest quality repair.
    • Prices Partners offer repair services, Carheal don’t set the prices
    • Options memberships Option 1: Shop in shop Option 2: Mobile Service Option 3: Shop in shop + Mobile Service
    • Shop in shop member concept • Nationwide coverage of SMART repair Service centers with Shop in shop concept • National marketing – advertising on TV, newspaper, google,… • Entry to Insurance companies • Increasing traffic in workshops • Increasing sales of spare parts for dealerships
    • Shop in shop member
    • Benefits Shop in shop member • Regional working area • National Carheal advertisement campaign • Sales training receptionist • Shop in shop corner with red carpet, desk, poster, roll up stand and brochures • Technical support from Carheal Mobile Service partner • Flexible in out- and insourcing repairs • Central planning
    • Benefits Shop in shop member • Individually branded web page to include free text, 5 photos & your logo/your company information • Featured on Carheal mapping system • Full on-line connectivity via web & email • Reference to successful assessment & accreditation • FOC company reference within on-line shop section • Up-to-the minute electronic reporting & tracking program to include weekly visitor analysis
    • Shop in shop member • Average of 6,5 repairs per day • Turnover of +2.000.000 DKK per year • Bonus on repairs • Loyalty program • Online SMART repair voucher
    • Turnover Shop in shop Member Application End customer price DKK Margin Carheal member in % Retail price Repairs per month Turnover Carheal member Fabric repairs 1500 100 750 6 9000 Interior, dashboard,… repairs 3000 100 1500 5 15000 Leather repairs 3000 100 1500 3 9000 Bumper repairs 1600 100 800 11 17600 Spotrepair 1500 50 1000 30 45000 Chipfix repairs 900 50 600 15 13500 Windscreen repairs 375 50 250 17 6375 Headlight repairs 1500 50 1000 15 22500 Alloy wheel repairs 1500 50 1000 14 21000 Paintless Dent Removal 750 50 500 15 11250 Odour removal 600 50 400 4 2400 Total: 135 172625
    • Mobile Service Team
    • Mobile Service Team • Regional mobile services for Shop in shop members • Technical support for Shop in shop members • Maintaining relationship with Shop in shop members • Average of 6,5 repairs per day • Turnover of +1.000.000 DKK per year • Bonus on repairs
    • Benefits Mobile Service Team • Fully equipped Van • Sales and SMART repair training all systems • Guaranteed min. income • Excellent bonus system • Minimised administration • Central billing • Central planning
    • Turnover Mobile Service Team Application End customer price DKK Margin Carheal member in % Retail price DKK Repairs per month Turnover Carheal Mobile service Fabric repairs 1500 100 750 6 4500 Interior, dashboard,… repairs 3000 100 1500 5 7500 Leather repairs 3000 100 1500 3 4500 Bumper repairs 1600 100 800 11 8800 Spotrepair 1500 50 1000 30 30000 Chipfix repairs 900 50 600 15 9000 Windscreen repair 375 50 250 17 4250 Headlight repair 1500 50 1000 15 15000 Alloy wheel repairs 1500 50 1000 14 14000 Paintless Dent Removal 750 50 500 15 7500 Odour removal 600 50 400 4 1600 Total: 135 106650
    • Service van
    • Equipment Van
    • Equipment Van
    • Equipment Van
    • Equipment Van
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs • Furniture repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Member Groups • Fabric and velour repair • Plastic, leather and vinyl • Spot repairs • Windscreen repairs • Headlight repairs • Dent removal repairs • Wheel repairs • Caravan repairs
    • Repairer listings PREMIUM member listing • Individually branded web page to include free text, 5 photos & logo/company information • Featured on Carheal mapping system • Full on-line connectivity via web & email • Refence to successful assessment & accreditation • FOC company reference within on-line shop section • Up-to-the minute electronic reporting & tracking programme to include weekly visitor analysis Standard member listing • Featured on web site with contact information & web links • Up-to-the minute electronic reporting & tracking programme to include weekly visitor analysis