How does your media product
represent particular social
How does your media prod
groups?
Dominant Representation of Teenagers
• Teenagers drink a lot of alcoholic
• Teenagers live a hedonistic
lifestyle
• Realism- most teenagers do
behave in the way my magazine
represents them
• Fashion conscious and interested
in their appearance
• Negative representation- not all
teenagers behave in the way my
Dominant
magazine portrays
ideology of the
social group
How I Represented the Group
Stories are about music,
parties and fashion-
Models are
connotes hedonistic
smoking- connotes
lifestyle
hedonistic lifestyle
Used feature and regular
stories that relate to the
particular social groups
Models who are
typical members
of my audience