Frankie Cervantes     @frankie645frankie@helloagd.com     #SMCFEB
   News aggregators   Blogs   Podcasts   Q&A Forums – Expert Databases   Wikis   Geo-location   Virtual Worlds   P...
   Messaging    Its not WHAT you say but HOW you say that makes the    difference       Online       Media   Return?  ...
EVERYONE is a publisher.Content sharing....   Transparency   Authenticity   Authority   Personable   Interesting   R...
   Brand Advocates   Influencers   Your Digital Rolodex       Industry Peers       Colleagues       Media
   Clarity   Control   Concern   Confidence   Competence
   Two-way Communication is More Credible   Instant Updating   Release Core Information       Facts – Blog, Facebook, ...
   Social Mention   SocMetrics   48ers   Ice Rocket; Technorati (blog search)   Socialbakers.com   CheckFacebook   ...
   Create a Google+ Page   Consistent Messaging   Audience       Google Search –         Circles (media, colleagues, ...
   Facebook Fan Page   Communicate      Photos      Video      Contests   Timing   Need Help?      usgovernment@fb...
   Hashtags #SMCFEB       111 Characters       Short URLs (track & measure)   Timing   Listen. Search.       Followe...
   Your Audience Reads Your Blog   Key Messaging   Tells a Story   Human Touch   Helps Build Relationships   Share C...
   On-Site Crisis   Geo-location Applications       Foursquare         Instant location updates           Facebook   ...
   News Aggregators       NetVibes       Google Reader   Bottlenose -   “You should be surfing the stream, not drownin...
frankie@helloagd.com@frankie645
CFEB Social Media Workshop - Managing Crisis Communication
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CFEB Social Media Workshop - Managing Crisis Communication

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Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.

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CFEB Social Media Workshop - Managing Crisis Communication

  1. 1. Frankie Cervantes @frankie645frankie@helloagd.com #SMCFEB
  2. 2.  News aggregators Blogs Podcasts Q&A Forums – Expert Databases Wikis Geo-location Virtual Worlds Photo-sharing Video-sharing Slide-sharing Social Bookmarking Instant Messaging Social Networks
  3. 3.  Messaging Its not WHAT you say but HOW you say that makes the difference  Online  Media Return?  Awareness & Presence  Website Traffic  Contacts
  4. 4. EVERYONE is a publisher.Content sharing....  Transparency  Authenticity  Authority  Personable  Interesting  Relevant  Valuable  Easily accessibility
  5. 5.  Brand Advocates Influencers Your Digital Rolodex  Industry Peers  Colleagues  Media
  6. 6.  Clarity Control Concern Confidence Competence
  7. 7.  Two-way Communication is More Credible Instant Updating Release Core Information  Facts – Blog, Facebook, Twitter  Photos on Flickr  Videos on YouTube  Documents on Scribd  Presentations on SlideShare
  8. 8.  Social Mention SocMetrics 48ers Ice Rocket; Technorati (blog search) Socialbakers.com CheckFacebook Google Trends People Search  Spokeo, Pipl, YoName, etc.
  9. 9.  Create a Google+ Page Consistent Messaging Audience  Google Search –  Circles (media, colleagues, industry peers)  News on the web  Public posts Hangout  Real-time  Multiple Contacts
  10. 10.  Facebook Fan Page Communicate  Photos  Video  Contests Timing Need Help?  usgovernment@fb.com  (content questions, including removing ads from your government Facebook fan page) Source: CheckFacebook.com
  11. 11.  Hashtags #SMCFEB  111 Characters  Short URLs (track & measure) Timing Listen. Search.  Followers  Create Lists  Industry Peers  Colleagues  Media  Interests
  12. 12.  Your Audience Reads Your Blog Key Messaging Tells a Story Human Touch Helps Build Relationships Share ContentTools  Tumblr  Wordpress  Blogger  LiveJournal http://armylive.dodlive.mil/ http://blog.tsa.gov/
  13. 13.  On-Site Crisis Geo-location Applications  Foursquare  Instant location updates  Facebook  Twitter
  14. 14.  News Aggregators  NetVibes  Google Reader Bottlenose - “You should be surfing the stream, not drowning in it.” Seesmic Tweetdeck by Twitter HootSuite
  15. 15. frankie@helloagd.com@frankie645
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