Google Adwords Experiment: What Spelling Of "Ebook" Gets TheHighest Response?Copyright 2006 Richard AdamsWith Google Adwor...
There are two morals to this story:1) When using pay per click advertising, if your ad contains the work "ebook" never spe...
Upcoming SlideShare
Loading in...5
×

Google Adwords Experiment_ What Spelling Of _Ebook_ Gets The Highest Response_

99

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
99
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Google Adwords Experiment_ What Spelling Of _Ebook_ Gets The Highest Response_

  1. 1. Google Adwords Experiment: What Spelling Of "Ebook" Gets TheHighest Response?Copyright 2006 Richard AdamsWith Google Adwords being one of the most popular forms of pay per click advertising due to the factthat it offers rapid setup (traffic within minutes), easy control and top quality traffic its natural thatthere is a huge amount of interest in the subject.As the ads on Google are arranged based on an algorithm combining both the cost youre wiling tospend of each visitor *and* the response rate of your ad, by learning tips that will boost thecickthrough rates of your ads youll be able to push your own ads up the page without spending anymore money.And the higher up the page your ads are, the more traffic youre likely to see.Ebooks also are hot property with many people making sizeable incomes from selling them, oftenusing Google Adwords as a primary source of traffic.So a critical question right now is what are the smart marketers doing to boost their Adwords ads forebooks so dominating their market *without* spending a fortune?I decided to test out an advert for my Ebook Sales Assistant product using the following advert:Creating An Ebook? Learn how to build an ebook sales site. 100+ page ebook tells all.www.ebooksalesassistant.comKeeping the text of the advert identical, I split tested 3 version of the headline to test whether thespelling Ebook, ebook or eBook would get the highest response from users.Over the course of the experiment the ad was shown an impressive 71,129 times so the results arehighly significant.The results:Creating An Ebook?: 0.9% CTR Creating an ebook?: 0.9% CTR Creating An eBook?: 0.4% CTRSo the results show that I found no difference in response rates between the spelling Ebook or ebookbut the spelling eBook had a very negative impact on my ad response rate, getting less than half asmany clicks as the other two ads with identical text.
  2. 2. There are two morals to this story:1) When using pay per click advertising, if your ad contains the work "ebook" never spell it as eBook2) Also note how *huge* the difference in response rates are. Be aware that something as simple aschanging which words have capital letters and where abouts in the word they are can have a massiveeffect on results. So get experimenting!Lastly, when testing my most successful ads on just Google rather than associated content sites(those displaying Adsense ads) my clickthrough rates jumped to an average of 2.9%.And thats without actually testing different ads, just changing the capitalization.------=======================================================Richard Adams is the founder of Merchant Account Forum, one of the nets most popular merchantaccount advice sites. Click HereNow => http://www.merchantaccountforum.com=======================================================website content

×