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Columbus Ohio Stan Mitchell Group Presentation
 

Columbus Ohio Stan Mitchell Group Presentation

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Digital Marketing = More Customers...More Revenue...More Profit

Digital Marketing = More Customers...More Revenue...More Profit

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  • Thank everyone for attending Over the next 60 minutes I am going to share 10 ways, tools and techniques your auto body must consider to capture more cars, customers, revenue and profit thru digital marketing
  • During today ’s session we plan to cover the following topics.
  • During today ’s session we plan to cover the following topics.
  • During today ’s session we plan to cover the following topics.
  • Before we discuss the tools and techniques for successful digital marketing let me define it…
  • So what is the opportunity ?
  • Before we discuss the tools and techniques for successful digital marketing let me define it…
  • So why should an auto body shop care about, tap into, service and market to “digital consumers in their local markets? 1. At least 50% of consumers DO NOT have their vehicles repaired in DRP shop. This means 50% of all consumers are “up for grabs” when it comes having their vehicle repaired at your shop!!! 2. There are HUNDREDS OF MILLIONS of “digital consumers” in the North American market… This is the fastest growing demographic segment in North America!!!!! Here are a few statistics… Do you need any other reasons???????
  • So why should an auto body shop care about, tap into, service and market to “digital consumers in their local markets? 1. At least 50% of consumers DO NOT have their vehicles repaired in DRP shop. This means 50% of all consumers are “up for grabs” when it comes having their vehicle repaired at your shop!!! 2. There are HUNDREDS OF MILLIONS of “digital consumers” in the North American market… This is the fastest growing demographic segment in North America!!!!! Here are a few statistics… Do you need any other reasons???????
  • How can these 10 tools help your shop capture more cars, customers, revenue and profit . Review list
  • THE FASTEST GROWING DEMOGRAPHIC IN NORTH AMERICA…THE DIGITAL CONSUMER WHAT IS A DIGITAL CONSUMER? Read definition I am going to guess you know many family members, friends, business associates and customers that fit this description
  • This should always be near the top of the page, big and bold. Never hide it below the scroll line or on another page. You’ll lose visitors if you do which means you’ve lost the chance to get that job.
  • Directing visitor behavior is what this is all about. Phone number, “Request an Estimate”, “Request and Appointment”, “Find Us” are all considered Calls to Action.
  • Directing visitor behavior is what this is all about. Phone number, “Request an Estimate”, “Request and Appointment”, “Find Us” are all considered Calls to Action.
  • Directing visitor behavior is what this is all about. Phone number, “Request an Estimate”, “Request and Appointment”, “Find Us” are all considered Calls to Action.
  • Directing visitor behavior is what this is all about. Phone number, “Request an Estimate”, “Request and Appointment”, “Find Us” are all considered Calls to Action.
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • Is there any doubt what this website is all about? If it is abundantly clear to you what this site is about it will be abundantly clear to search engines, too.
  • This dealer group had many different dealerships. Their developer cloned the body shop site on each one. Google disregarded all of these but one as a result, NOT GOOD! The content on your site needs to be unique. You cannot copy it onto Yelp, or Facebook or anything else without risking your search engine rankings.
  • Here’s an example. The field at the bottom looks blank, right? Check the next slide…
  • When we held our left mouse button and dragged down we found all of this hidden text in the background, all keywords intended to artificially pack this space with non-public viewed content. Search engines will, eventually, figure this out and blacklist this site unless they do something about it, which they did. They were not aware that their web provider had done this.
  • This shop also was unhappy with their search results. Extensive SEO work was done and the results were remarkable, as the following slides will reveal.
  • On the right side are the benchmark rankings. Dashes mean the site didn’t rank in the top 250 results. Left side was the result of extensive SEO work on the site. Look at all the number 1’s! Look at all the page one’s (top 10). This translates into significantly more traffic to the site.
  • And the results kept getting better and better. In May of 2011 this shop received 509 requests for estimates and closed a good number of them. Think maybe this shop was pleased with the investment they made in SEO?
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • The next digital marketing tool, technique and process your shop needs to pay attention is your over all web presence Review slide, show what help I crashed my car offers with regard to wen presence
  • There are typically 4 assets in a small business Your employees Your property The equipment in your shop and….. Your customer base! While most collision repairers do a good job insuring their employees, property and equipment assets are helping them meet their business and personal goals and objectives……………….most shops do a horrible job of managing, marketing to, connecting with, retaining and generating additional revenue and profits from oen of their most important business assets…a customer database!
  • Whether you are a DRP shop or not, you see, speak with and service hundreds of customers per year… If you are a DRP, insurers are delivering consumers to your shop and, for the most part you DO NOTHING to retain, market to, connect with and generate additional revenue and profit from these customers! If you are not a DRP shop you are also probably guilty of this gross mismanagement of your customer database as well!
  • Whether you are a DRP shop or not, you see, speak with and service hundreds of customers per year… If you are a DRP, insurers are delivering consumers to your shop and, for the most part you DO NOTHING to retain, market to, connect with and generate additional revenue and profit from these customers! If you are not a DRP shop you are also probably guilty of this gross mismanagement of your customer database as well!
  • The first and one of the most important steps in a successful digital marketing, advertising and retention strategy is the creation, management and utilization of a digital marketing database. The good news is most shops already have the data collection platforms necessary to capture the data, we provide the database and tools to leverage this data. Review Help ’s capabilities
  • So why it is so important to build a digital marketing database? Review # ’s…
  • So why it is so important to build a digital marketing database? Review # ’s…
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Review slide, review what we offer
  • Now that we have reviewed tool and processes the next question most shops ask is how much time and $$$ should I invest in digital marketing? Review # ’s and then show 80%
  • Now that we have reviewed tool and processes the next question most shops ask is how much time and $$$ should I invest in digital marketing? Review # ’s and then show 80%
  • Now that we have reviewed tool and processes the next question most shops ask is how much time and $$$ should I invest in digital marketing? Review # ’s and then show 80%
  • In addition to digital marketing tools, shop must also implement processes to support their efforts. Remember Develop a strategy and processes before tactics
  • In addition to digital marketing tools, shop must also implement processes to support their efforts. Remember Develop a strategy and processes before tactics
  • In addition to digital marketing tools, shop must also implement processes to support their efforts. Remember Develop a strategy and processes before tactics
  • So what is the opportunity ?
  • Do you NEED to implement a digital marketing strategy? Review list….. Another question I am always asked is…switch slides…
  • In this short video I am going to introduce you to e-MarketPlace, the world’s most powerful marketing and retention platform for auto body and repair shops, what it is, how does it fit in your business and how it can help your business capture, service and retain more customers, revenue and profit…. So what is e-MarketPlace?
  • We are very excited to introduce you to AutoVoto the auto body and repair industry’s mobile app platform for communications, photo, video and social sharing, repair status updates, documentation and more…
  •   So what is AutoVoto? AutoVoto is a mobile app platform that will change the way your shop operates Read the menu ….and much more
  • AutoVoto allows you and your team to communicate, share, market, sell and document from ANYWHERE! Need to send photos or video to your Summit shop management system? Use AutoVoto’s integrated Bar Code Based Photo and Video platform to post photos or videos into your Summit media folders. Want to share photos and videos through Summt’s eMarketPlace? Use AutoVoto’s integration to share photos, videos, text messages, emails or notes through Summit’s eMarketaPlace… Want to share status updates with your customers? Use AutoVoto’s integration with Summit’s eMarketPlace to perform status updates via email, text, social media and/ or your shop’s website! AutoVoto also let’s your shop share and save photos and videos on Facebook, Picasa, YouTube,, and your shop’s Local Network You can also use AutoVoto to trigger the emarketPlace Unsold Estimate Sales and Follow Up System, its in Process Communications System and its powerful customer follow up, retention and referral system and much, much more..
  • Thanks everyone for their time and interest. If you are interested in getting more details on how we can help your shop capture more cars, customers, revenue and profit through digital marketing call us at 888.377.2661, visit our website at www.summitsoftwaresolutions.com or send us an email at [email_address]

Columbus Ohio Stan Mitchell Group Presentation Columbus Ohio Stan Mitchell Group Presentation Presentation Transcript

  • Digital Marketing =MORE…
  • • Definition of Marketing• What is Digital Marketing?• Why is Digital Marketing aRequirement for Successin Today’s World?• What is Your Opportunity?Today’s Discussion Topics
  • • What is a “Digital Consumer”?• What Benefits Can a ShopExpect to Receive from DigitalMarketing?• 12 Digital Marketing Tools ToolsEvery Shop Must Consider• Strategy Before Tactics• Digital Marketing IS a ProcessToday’s Discussion Topics
  • • How Much Time and MoneyShould a Shop Spend onDigital Marketing• Who in the Shop Should “Do”the Digital Marketing• Your Digital Marketing ROI• Intro to Industry’s Only DigitalMarketing Platform• Open discussion, Q&AToday’s Discussion Topics
  • Small Business Success Stool
  • Does Digital Marketing Work forSmall Business?
  • $50,000 - $300,000
  • Marketing…The End Game is Stillthe Same…
  • Marketing Should be a Systemized Process…….
  • Marketing Should be a Systemized Process…….
  • “Old School” Marketing VS Digital Marketing• “Old School”(The 4 P’s)–Product–Price–Placement–Promotion• Digital Marketing(The 4 C’s)–Content–Context–Connection–Community
  • What is Digital Marketing?
  • Why is Digital Marketing Critical for Success InToday’s Market Place?• 80% of the population are InternetUsers• 77% of the adult population uses email• 90% of consumers do an Internetsearch prior to purchasing a product orservice• Over 50% of population use Facebook• More than 50% of population have asmart phone with the forecast of 75%by the year 2016
  • Why is Digital Marketing Critical for Success InToday’s Market Place?• More than 300 MILLION consumerscan send and receive a textmessage• There are 112,000,000 Gen X and Ythat grew up in a “digital world”• More than 40,000,000 BabyBoomers are active Internet, Email,Text and Social Media users• There are more than 10,000,000“Seniors” that are active Internetusers
  • Is Print Doomed?
  • • Unsold Estimate Follow Up• Increased Referrals and Retention• Increased CSI Ratings and Reductions in CSIExpense• Increased Sales of non-Collision Products andServices• Agent Marketing• Strategic Partner Introductions• Increased Closing Ratios• More and Better Access to Gen X and Gen Y• More and Better Access to Smart Phone Users• More, Better and Direct Access to ConsumersWhen They Need/Want Your Service andExpertiseHow Can Digital Marketing & Retention Activities Help an AutoBody Shop Capture More Cars, Customers, Revenue and Profit?
  • Who is a Shop’s Digital Marketing & Retention Target?Digital Consumer:A A “Digital Consumer” is an individualthat uses smart phones, text messaging,email, Face Book, My Space, LinkedIn,Twitter, Google, You Tube, and otherdigital and/or social media technologiesto…a) perform their jobs,b) communicate with business associates,friends and family, orc) educate and entertain themselves.
  • 1. Your web presence2. On-Line advertising - PPC3. A powerful digital marketing database4. An email marketing and retentionplatform5. A text based marketing and retentionsystem6. An automated unsold estimate follow upand sales system7. 24/7 connectivity to consumers smartphones8. Social media tools and techniques9. Validated customer reviews and ratings10. Digital ads, promotions and e-coupons11. A customer loyalty and retention system12. Reputation management system12 Digital Marketing Tools Your Shop Should Use toCapture More Customers, Revenue and Profit
  • Your Web Presence
  • Your Website• #1 Reason to build your website is to befound!• Your shop’s website is your on-line/digitallobby• 5-15 Seconds• Call to Action• Include videos• Include sign up area for car care tipsnewsletter (capture email address andmobile #’s)• Utilize QR Codes on any surface to drawconsumers to your site• Include reviews and ratings• Include digital ads, promotions and coupons• Create a Blog• Links, Alt tags, Social Media Links• Incorporate Google Analytics
  • DOES YOUR SITELOOK LIKE THIS?
  • How Do TheyContact You?
  • What is Your CallTo Action
  • Use ofVideos
  • CustomerReviews
  • SpecialPromotion
  • HOW DOES YOURWEBSITEs STAND UP?
  • • This is not “Field of Dreams”. Just because you build it doesn’t mean people willcome• SEO is a science unto itself• Few developers really know optimization, though they say they doSearch Engine Optimization
  • • More site traffic = morecustomers!• Your competitors are doingit, or will• 45% of people click on the#1 search result• Compare to 2.7% for the#10 result• Not on page 1? You’reinvisible… SORRYSearch Engine Optimization
  • • Search Engine Optimization:– Optimizing your site to get tothe top of Google and othersearch engines, or as close tothe top as possible, in order toincrease traffic the site receivesfrom search engines– SEO is the process of taking apage built by people andmaking it easily consumable forother people AND searchengine robotsSearch Engine Optimization
  • Content Is King!Keyword Rich“keyword YOUR TOWN”Search Engine Optimization
  • Keywords (Columbus)
  • Keywords (Columbus)
  • Title Tags• The title tag can only be 70 characters long (that’s all the search engine will even look at)• The first words are given most importance• The first words need to be “auto body”• Title tags should also be unique to every page• No extra words
  • SEO Site Structure• Primary Keywords should appear:– In page title– In page headers– In navigation links– In bold text– In web address andfile namesCan you guess what this company is selling?© Optima Worldwide Limited2012
  • Duplicate ContentCan Hurt YourRankings orGet Your SiteBlacklistedThis is a BIGissue for manyShopsSearch Engine Optimization
  • SEO – Black Hat?• What is “Black HatSEO?”– Anything that artificiallyboosts your position– “Cheating the system”– Anything that can getyou banned fromGoogle if caughtSearch Engine Optimization
  • Does SEO Work?
  • Search Engine Optimization
  • Stat May ‘11 Jun 10 May 10 Jun 09Search Engine Traffic 2,186 1575 1353 1106Bounce Rate (Lower = Better) 39% 29% 29% 71%Pages/Visit 2.79 3.5 3.6 1.9Avg Time on Site 127 121 119 51% of Pageviews Home Page(Lower = Better)29% 27% 28% 53%"Estimate" Page Visits 509 363 345 223Search Engine Optimization
  • The news for anyone thinking about SEO is summed by this statement from Google – “. ..relevance isn’t just about pages—it’s also about relationships.” Google has officiallymoved from playing with social search to altering the SEO landscape with it.Social & SEO….
  • Changes to awebsite take 60-90 days forsearch enginesto fullyrecognizeSearch Engine Optimization
  • How do your sitesperform?
  • • Pay per click (PPC) (also called Costper click) is an Internet advertisingmodel used to direct traffic towebsites….• Advertisers pay when an their ad isclicked• Advertisers typically “bid” on keywordphrases relevant to their target markets• Some sites charge a fixed price perclick• PPC display ads are shown on sites orsearch engines that show relatedcontent• PPC is different then CPM (cost per1000) sPay Per Click
  • • SEM: Search EngineMarketing– Paying Google to place yourad at the top of search results– Costs $1.00 - $8.00+ perclick, depending oncompetition– Generates traffic today– Excellent way to supplementan SEO campaign– We write ad copy, measureconversion rates, optimizelanding pagesPay Per Click
  • Pay Per Click
  • • 90% of online commercial searchesresult in offline bricks and mortarpurchases (comScore)• 82% of local searchers follow up offlinevia an in-store visit, phone call orpurchase (TMP/comScore)• 74% of internet users perform localsearches (Kelsey Group)• 61% of local searches result inpurchases (TMP/comScore)• 54% of Americans have substituted theinternet and local search for phone books(comScore)• 35% of all searches are local (DM News)Winning the Local Search Game
  • • Geo Based Content• CommunityResources• Local Contributors• Local LandingPagesWinning the Local Search Game
  • Winning the Local Search GameGet Listed•More than 150 different sites•Data Compilers•Memberships•Getlisted.org•InfoUSA•Localeze•Universal Business Listings
  • 4.2
  • So…..Do YouBelieve Your ShopNeeds to Market to,Communicate withand Keep YourBrand in Front ofThe Consumer?
  • Build a Powerful Digital Marketing DatabaseCustomerInfoVehicle InfoYr, Make, ModelMobile #EmailaddressText MessagesEmailsSocial Media MarketingReviews/RatingsE-Ads,Promos,e-CouponsZip/Postal CodeRepair ProspectsAccident NotificationsInsurer InfoDelivery InfoShopWebsitePerformance
  • $2,000,0008707 YearsWhy Build a Digital Marketing Database
  • 870$1000.00$870,000.00Why Build a Digital Marketing Database
  • 7 Years$6,090,000.0075/25$1,522,500.00$870,000.00Why Build a Digital Marketing Database
  • Why Build a Digital Marketing Database67%23%50%25%
  • Email Marketing and Communication• According the Direct Marketing Association,email marketing generated an ROI of $43.62for every dollar spent on it in 2011.• Email is typically read at the recipientsconvenience• More than 80% of consumers prefer to bemarketed to via email.– 15% via Facebook– 3% via Twitter• Email is still the most powerful andproductive digital marketing tool!• Best tool for marketing, communication,education, newsletters, special promos, etc
  • • 98% of consumers read their texts in 3minutes or less!!!• New and Novel• Less intrusive than phone calls• More effective than email• Creates a “buzz”• SMS/Text marketing has a 7-10% responserate• Mobile number should be required duringvehicle check in process• Ideally used for vehicle status , importantcommunication, special promotions andpricingMobile/Text Message Marketing andCommunicationsCompliments Tatango 2011
  • Stay Connected to Smart Phones• More than 120 MILLION smart phones inuse in North America– By 2016 there will be more than 200 MILLION• The smart phone is considered the 3rdscreen (#1 TV, #2 PC)…Will soon be #1• The smartphone is rapidly becoming asecond computer, or for younger folks,their primary computer• Most consumers would prefer to forgettheir wallet/purse instead of their mobilephone• All businesses need to “own” real estateon consumer’s mobile phones
  • SOCIAL MEDIA IS WORD OF MOUTH ON STEROIDS
  • • Branding• Leads• Customer Service• Referrals• Build and Participate inCommunities• Revenue and ProfitWhy Social Media for Auto Bodyand Repair Shops?
  • Where Should Your Shop Be on Social Media?
  • • Ask and Incentivize People to LikeYour Site• Let Everyone Know About your Site• Focus on the wall• Enable public subscribers• Post direct• Add photos direct• Build interest lists• Use Images for Updates• Use Tab Call to Actions• Use Scheduled Posts5 Ways to Increase Facebook Engagement
  • • Build a Business and Personal Page• Promote with CTA’s• Focus on the wall• Build interest lists• Create Interest lists• Add “Like” Button to All OnlineProperties• Buy Ads to Promote Content• Read You Stats…Facebook Success WITHOUT Too MuchCommitment
  • • Tweet GREAT Content 3-4Times Per Day• Reply to conversations• Retweet other peoplescontent• Use search to meetobjectives• Be easy to retweet andfollow5 Tips to Get More From Twitter
  • • Make up a flyer that is included in your paperworkupon delivery of the vehicle, create QR codes
  • • If you post nothing but advertising no onewill follow you• Car care tips, Driving Tips, Local Events, TimeChange, School Closings, Fun Facts, FunnyStuff. Prom, 1stResponders• Fresh stuff (minimum twice daily for Twitter,once a week for Facebook)• Weekly specials on Twitter• Monthly specials on Facebook
  • Google+ is a form of social network, built by a companythat turned search into an ad platform and realizesthat if they don’t tap people’s social, local and realtime interactions as part of search, the cash machinewill be at risk.
  • • Build a full profile• Claim your +Local (Place) page• Promote with “+1” button• Focus on small Circles• Use images and videos• Comment with +nameHangouts on Air (YouTube)
  • Google+Benefits For Business• Enhanced awareness on Google of your presence online IF youprovide quality content, thus potentially boosted search rankings• Get +1’d! The more you get the more Google pays attention toyou.• Websites that use the +1 button get 3 ½ times the Google+visits• Use social sharing buttons on your site, this is a great way forvisitors to share your content on other social media sites
  • • Business to Business• Recruiting• Agents• Fleets• Companies• Personal Profile• Company Profile• Groups
  • • Keep In Front Of People- Fewer users, fewer status updatesmeans that what actually is posted is more meaningful.• Sync Up- Sync your LinkedIn and Twitter accounts• Make Mutual Referrals- Work with other vendors in town andmutually refer people to each other• Become part of and participate in Groups
  • • Search To Build Your Network- Find associations,vendors, insurance agents, towing companies,etc.
  • • Pinterest• Slideshare• Instagram• Vimeo• MySpace• Bebo• FriendsterOther Sites to Watch
  • Capture and Utilize Customer Reviews and Ratings• 82% of consumers would select arepair facility based on customerreviews and ratings– Phone based surveys soon will beextinct– Reputation management is important– Incorporate reviews on your website– “Coach” customers during deliveryprocess on importance of providingfeedback and comments– Ask customers for review– Monitor review sites
  • • What made you decide to haveyour car repaired at our business?• What one thing do you think wedo better than other companiesyou do business with?• What is the one thing we can dodifferently to create a betterexperience for you?• Will you refer us to friends andfamily? If so why?• What words would you use to“Google Us”?THE MOST POWERFUL CUSTOMER SURVEY EVER!!!
  • E-Ads, Promotions and Coupon Platform• E-Ads, Promotions and e-Coupons areExtremely Popular with Consumers• Groupon, Living Social and many others are“training” consumers• Create, manage, track and report on e-Advertisements, Promotions and Coupons• Email or Text e-Ads, Promotions andCoupons via a link or use HTML• Post e-Ads, Promotions and Coupons to yourshop’s website or Facebook page• Add a “Specials” app to your shop’sFacebook page• Create your own coupons• Immediate Ad and Promotion performancemeasurements!
  • Customer Retention/Loyalty = Sales and Profit fromPrevious Customers• More than 97% of repair facilities DONOTHING to harvest, market to theirexisting customer base!!!!• Typical time between accidents is 7-10 years• Within 24 months most consumers do notremember the name of the shop that repairedtheir vehicle• It is MUCH easier to generate business fromprevious customers• Newsletters, coupons, specialpromos, and more via email, text,website and/or Facebook page• Implement a Referral Process/System
  • Your Shop’s Reputation May be Getting Damaged andYou Don’t Know About it…
  • How Much Time and $$$ Should a Shop Spend onDigital Marketing?
  • How Much Time and $$$ Should a Shop Spend onDigital Marketing?We Believe MostShops ShouldFocus 70% ofTheir Effort and70% of TheirOverallMarketing/AdvertisingBudget on DigitalMarketingTo catch “big”fish you haveto “go fishing”where the“big” fishhang out….
  • Who should “do” theDigital Marketing in yourbusiness?
  • Do ItYourselfDigitalMarketing
  • Who in your organization has the followingknowledge, skills and time..…Content creation…Knows and understands Wordpress and html…Graphic design…Search engine optimization…Social media for business (not how to post tofriends)…DOES YOUR SHOP HAVE A SOCIAL MEDIAPOLICY?????…Email and text marketing system…Mobile marketing (phone apps)…Mobile marketing (mobile website)…Local competition…Planning…Local PR connections…Sales, marketing and referral processes
  • HIREYOURWEAKNESS
  • CREATING ASUCCESSFUL digitalMARKETING PLANAND PROCESSES
  • Important Digital Marketing andRetention Strategies and Processes• Company Marketing,Revenue and ProfitObjectives• Your Company SWOT• Your Company Vision• Ideal Customer Description• Your Company’s TalkingLogo
  • Important Digital Marketing andRetention Strategies and Processes• Your Company Case Statement• What Makes Your CompanyDifferent• Your Company’s Brand andIdentity• Your Story• Your Product and ServiceOfferings• Your Process
  • Important Digital Marketing andRetention Strategies and Processes• Are You Committed toMarketing YourBusiness?– MUST Invest 1% – 5% ofGross Revenues– 10-30 Minutes Per Day– Are You Prepared to HireYour Weakness?
  • 1. Not creating and using a marketingplan2. Not differentiating their business fromthe competition3. Not having a systematic referralgenerating system4. Not communicating and marketing toyour current customers5. Not understanding you are in thebusiness of marketing your companyand services5 Marketing Mistakes Most Auto Body andRepair Shops Make
  • WHAT IS MYROI?
  • What is the Potential ROI?Returning clientsAverage $ Spent = $250.00•Year 2: 870 clients X 2% Return = 17 ($4,350.00)•Year 3: 1740 clients X 2% Return = 34 ($8,700.00)•Year 4: 2610 clients X 2% Return = 51 ($12,750.00)Unsold Estimates (65% Closing ratio)•468 Unsold Estimates X 2% Return = 9 RO’s ($20,700.00)Referrals•870 Clients X 2% Referrals = 17.4 RO’s ($40,020.00)Year 2 TOTALS: $65,070.00
  • What Happens if Your Shop Does Not ImplementDigital Marketing ?• Tomorrow – MAYBE NOTHING• Miss access to fastest growingdemographic in North America and“best” shop customers• Become more dependent on DRPrelationships• Lose more control of your business• Lose customers to competition,other DRP programs, natural losses• Experience more and more erraticrevenue spikes and drops• Miss additional revenue and profitopportunities
  • 1. Your web presence2. On-Line advertising - PPC3. A powerful digital marketing database4. An email marketing and retentionplatform5. A text based marketing and retentionsystem6. An automated unsold estimate follow upand sales system7. 24/7 connectivity to consumers smartphones8. Social media tools and techniques9. Validated customer reviews and ratings10. Digital ads, promotions and e-coupons11. A customer loyalty and retention system12. Reputation management system12 Digital Marketing Tools Your Shop Should Use toCapture More Customers, Revenue and Profit
  • Sales, Marketing,Communication,CustomerRetention andB2B ManagementWhere Does e-MarketPlace Fit?
  • What is AutoVoto? Its a Productivity App… Its a File Sharing App… Its a Repair Status App… Its a Unsold Estimate Follow UpApp… Its a Communication App… Its a CSI, Review and RatingsApp… Its a Social Media App… Its a Marketing App… Its a Documentation App… It Replaces Photo and VideoCameras...
  • Summit SOFTWARE & Marketing solutions1.888.377.2661www.summitsoftwaresolutions.COmwww.emarketingsherpas.comsales@emarketingsherpas.com